FranchiseVerdict
Water Wings Swim School logo
FV-02928·MODERATEExcellent100

Water Wings Swim School

Education - Tutoring & Test PrepFranchising since 2025Website
Investment
$994K – $1.4M
96th pct Tutoring & Te…
Avg revenue
$1.6M
47th pct Tutoring & Te…
Royalty
Units
12
42nd pct Tutoring & Te…
SBA default

Bottom line

  • Total investment $994K – $1.4M including a $50K franchise fee.
  • Average unit revenue of $1.6M/year (median $1.4M). Estimated payback in 1.9 years.
  • Rated MODERATE with a risk score of 62/100.
  • Emerging franchise — only 1 year of franchising with 12 units. Early-stage systems carry higher risk but may offer better territory availability.

Item 1 · who you're contracting with

The Franchisor

Legal entity
WW Franchise, LLC
Parent company
UA Holdings, LLC
Incorporated in
Delaware
HQ
2350 Airport Freeway, Suite 505, Bedford, Texas 76022
Auditor
Deloitte & Touche LLP
Audited financials
Franchisor revenue
$151.5M
vs $194.7M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Water Wings Swim School unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $1,639,380
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: education
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $994K–$1.4M
Working capital
$
FDD reports $30K–$60K

Unlevered ROIC · per unit

20%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$246K
EBITDA margin
15.0%
Total invested
$1.3M
Payback
61 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Water Wings Swim School units return on equity?

Edit assumptions

Equity IRR · 5-yr

37.6%

4.94× MOIC

Year-1 DSCR

2.21×

EBITDA ÷ debt service

Equity required

$4.2M

on $13.1M purchase

Total debt

$8.9M

SBA $5.0M + senior + seller note

SBA 7(a) request ($6.6M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

Water Wings franchisees operate swim schools offering learn-to-swim programs, water safety training, and competitive swim coaching for children and adults. Day-to-day operations include managing instructors, scheduling classes, maintaining pool facilities, recruiting students through local marketing, and handling enrollment and billing. Success depends heavily on consistent student retention, instructor quality, and facility maintenance in a capital-intensive, location-dependent business.

CEO
Avi Shafshak
Founded
2025
FDD year
2025
States available
4

Item 7 · what it costs

The Vitals

Total investment
$994K – $1.4M
All-in to open one unit
Liquid capital
$30K – $60K
Cash you must have on hand
Franchise fee
$50K
Royalty
the greater of 6% of Gross Sales or $2,500 per month
Ad fund
2.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical
Payback period
1.9 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$1.6M
Per unit, per year
Median gross sales
$1.4M
Item 19 type
EBITDA
Sample size
6 units
vs category median 12
Range (low → high)
$1.0M$2.7M
Cohort dispersion
Transparency
8 / 5
vs category median 4 / 5 · above
Revenue rank47th
vs Education - Tutoring & Test Prep peers
Investment cost rank96th
Lower investment ranks lower (better)
Royalty rate rank65th
Lower royalty = lower percentile (better)
Unit count rank42th
vs Education - Tutoring & Test Prep peers
Risk score rank54th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
12
Opened
2
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
12
Corporate units in the system
% franchised
0%
vs corporate-owned
2023
0+2
Franchised units
2024
0
Franchised units
2025
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 10 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 10 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

62
Risk · 0-100
MODERATE62 / 100

Modest unit count with litigation-plagued parent company and undisclosed going concern issue presents meaningful legal and operational risk despite strong unit-level economics.

Score breakdown · what drove the 62 / 100 rating

  1. 01HIGHGoing Concern status is FALSE — suggests potential financial instability at corporate level despite healthy unit economics
  2. 02HIGHLitigation across parent company's entire portfolio (5+ brands) indicates systemic compliance/governance issues, not isolated incidents
  3. 03MINOROnly 12 units with unknown growth trajectory — insufficient scale and opacity on system expansion or contraction
  4. 04MINORHigh initial investment ($994K-$1.4M) paired with aggressive royalty structure (6% or $2,500 minimum) creates cash flow pressure for underperforming locations
  5. 05MINORFranchise fee ($50K) low relative to investment size suggests thin franchisor margins and potential under-capitalization of support infrastructure

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius/Geographic
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
4
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Texas

Item 11

Training & Operations

Classroom training
16 hrs
On-the-job training
104 hrs
POS system
WW Software
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

12 numbers

Locked
(208) 506-••••
ID
(808) 586-••••
HI
(682) 200-••••
TX

One-time purchase · CSV download · Validation questions included

FDD download

Water Wings Swim School · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above