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3 brands side-by-side
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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  AStrongest tierWaffle Cabin Quick-Service Restaurants 2025 FDD Remove |  BAbove averageThe Rush Coffee Quick-Service Restaurants 2025 FDD Remove |  CAverageSecret Burger Kitchen Quick-Service Restaurants 2025 FDD Remove |
|---|---|---|---|
| Vitals | |||
FDD filing | FDD issued Jun 19, 2025 | FDD issued Mar 14, 2025 | FDD issued Jun 23, 2025 |
Investment range | $93K – $226K | $73K – $246K | $118K – $205K |
Liquid capital | $10K – $18K | $5K – $15K | $30K – $50K |
Franchise fee | $24K | $22K | $30K |
Royalty rate | 5.0% | 5.0% | 5.0% |
Ad fund rate | 0.0% | 1.0% | 2.0% |
| Performance | |||
Avg gross sales | Partial, no system average | Partial, no system averageOutlets $9K-$156K | No Item 19 representation |
Median gross sales | Not extracted | Not extracted | Not disclosed |
Avg owner earnings Metric varies by brand. Check type below | Not extracted | Not extracted | Not disclosed |
Earnings metric | Not classified | Not classified | Not classified |
| Risk | |||
Rating | AStrongest tier | BAbove average | CAverage |
Verdict score | 76 / 100 | 46 / 100 | 41 / 100 |
SBA charge-off rate | Not SBA-matched | Not SBA-matched | Not SBA-matched |
SBA loans on record | N/A | N/A | N/A |
| Scale | |||
Total units | 57 | 6 | 1 |
Net change (latest yr) | +4 | +2 | 0 |
Signed, not yet open | 0 (0.00 per open outlet) | 0 (0.00 per open outlet) | 0 (0.00 per open outlet) |
Turnover rate | 3.5% | 16.7% | 0.0% |
| Contract | |||
Initial term (years) | 5 | 5 | 5 |
Renewal term (years) | 5 | 5 | 5 |
Initial training (hrs) | 25 | 80 | 168 |
| Contacts | |||
Franchisee phones | 25 | 5 | 0 |
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