The Rush Coffee
Bottom line
- Total investment $73K – $246K including a $22K franchise fee, 5.0% ongoing royalty.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated CAUTION with a risk score of 72/100.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one The Rush Coffee unit return on the cash you put in?
Unlevered ROIC · per unit
53%
In Yale's "attractive" band (30–60%)
Overview
About
The Rush Coffee franchisees operate specialty coffee retail locations, likely featuring espresso-based beverages, specialty drinks, and grab-and-go coffee products. Day-to-day operations include managing barista staff, inventory procurement, customer service, point-of-sale management, and brand compliance within a protected territory.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 11 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
The Rush Coffee presents HIGH RISK due to active trademark litigation jeopardizing brand viability, false going concern status, absent financial disclosures, and an unproven 6-unit system lacking performance transparency.
Score breakdown · what drove the 72 / 100 rating
- 01HIGHActive trademark cancellation litigation (filed Dec 2024) threatens brand identity and legal right to operate
- 02HIGHGoing concern status is FALSE — indicates potential solvency or operational viability issues at franchisor level
- 03MEDNo Item 19 financial performance data disclosed — unable to validate claimed profitability or ROI projections
- 04MINORUnusual royalty structure ($500-$750/month caps) suggests franchisor may be compensating for low revenue volumes
- 05MINOROnly 6 units with 66.7% YoY growth is modest expansion and indicates small, unproven system
- 06MEDHigh investment range ($72.7K-$245.6K) without disclosed average unit volumes creates ROI uncertainty
- 07MINORTrademark dispute creates legal risk of forced rebranding or system collapse if registration is cancelled
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
12 numbers
One-time purchase · CSV download · Validation questions included
FDD download
The Rush Coffee · FDD (2025) PDF