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FranchiseVerdict

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2 brands side-by-side

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indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
Valenta logoFWeakest tier
Valenta
Business Services
2025 FDD
Remove
SoCal Candle Rentals logoCAverage
SoCal Candle Rentals
Business Services
2025 FDD
Remove
Vitals
FDD filing
FDD issued Apr 18, 2025
FDD issued Feb 5, 2025
Investment range
$90K – $113K
$66K – $136K
Liquid capital
$6K – $18K
$10K – $20K
Franchise fee
$65K
$42K
Royalty rate
Not extracted
7.0%
Ad fund rate
Not extracted
1.0%
Performance
Avg gross sales
No Item 19 representation
$311KCompany-owned only1 outlet
Median gross sales
Not disclosed
Not extracted
Avg owner earnings
Metric varies by brand. Check type below
Not disclosed
Not extracted
Earnings metric
Not classified
assumed annual
Risk
Rating
FWeakest tier
CAverage
Verdict score
24 / 100
43 / 100
SBA charge-off rate
Under 10 loans (3)
Not SBA-matched
SBA loans on record
3
N/A
Scale
Total units
15
1
Net change (latest yr)
-14
0
Signed, not yet open
0 (0.00 per open outlet)
Not extracted
Turnover rate
100.0%
0.0%
Contract
Initial term (years)
5
10
Renewal term (years)
5
2
Initial training (hrs)
126
48
Contacts
Franchisee phones
31
1

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