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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  BAbove averageUSA Ninja Challenge Health & Fitness Remove |  DBelow averageFree Spirit Yoga Ninja Play Health & Fitness Remove |
|---|---|---|
| Vitals | ||
Investment range | $413K – $644K | $444K – $596K |
Liquid capital | $60K – $60K | $30K – $40K |
Franchise fee | $60K | $50K |
Royalty rate | 7.5% | 7.0% |
Ad fund rate | 1.5% | 2.0% |
| Performance | ||
Avg gross sales | $304KOutlet subset | $509KCompany-owned only1 outlet |
Median gross sales | $261KOutlet subset | N/A |
Avg owner earnings Metric varies by brand. Check type below | N/A | N/A |
Earnings metric | Not classified | P&L Bottom Line |
| Risk | ||
Rating | BAbove average | DBelow average |
Verdict score | 54 / 100 | 38 / 100 |
SBA charge-off rate | 12.5% | N/A |
SBA loans on record | 31 | N/A |
| Scale | ||
Total units | 32 | 1 |
Net change (latest yr) | N/A | N/A |
Turnover rate | 0.0% | 0.0% |
| Contract | ||
Initial term (years) | 10 | 7 |
Renewal term (years) | 10 | 5 |
Initial training (hrs) | 122 | 40 |
| Contacts | ||
Franchisee phones | 56 | 1 |
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