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3 brands side-by-side
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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  AStrongest tierTutu School Education 2025 FDD Remove |  CAverageThe New Mom School Education 2025 FDD Remove |  AStrongest tierArthur Murray Dance Studio Education 2025 FDD Remove |
|---|---|---|---|
| Vitals | |||
FDD filing | FDD issued Apr 30, 2025 | FDD issued Mar 29, 2025 | 2025 FDD |
Investment range | $115K – $216K | $126K – $203K | $71K – $252K |
Liquid capital | $8K – $25K | $10K – $20K | $0 – $20K |
Franchise fee | $48K | $45K | $25K |
Royalty rate | 5.0% | 7.0% | 8.0% |
Ad fund rate | 1.0% | 2.0% | 2.0% |
| Performance | |||
Avg gross sales | $260K | $507KIncl. company outlets1 outlet | $716K |
Median gross sales | Not extracted | $507KIncl. company outlets1 outlet | $634K |
Avg owner earnings Metric varies by brand. Check type below | Not extracted | Not extracted | Not extracted |
Earnings metric | Not classified | Gross Sales | Not classified |
| Risk | |||
Rating | AStrongest tier | CAverage | AStrongest tier |
Verdict score | 78 / 100 | 44 / 100 | 95 / 100 |
SBA charge-off rate | Under 10 loans (5) | Under 10 loans (1) | 5.9% (n=17) |
SBA loans on record | 5 | 1 | 17 |
| Scale | |||
Total units | 97 | 2 | 237 |
Net change (latest yr) | +23 | +2 | +7 |
Signed, not yet open | 25 (0.26 per open outlet) | 17 (8.50 per open outlet) | 0 (0.00 per open outlet) |
Turnover rate | 0.0% | 0.0% | 1.7% |
| Contract | |||
Initial term (years) | 10 | 10 | 5 |
Renewal term (years) | 10 | 5 | 5 |
Initial training (hrs) | 32 | 40 | 95 |
| Contacts | |||
Franchisee phones | 75 | 0 | 236 |
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