FranchiseVerdict
Tutu School logo
FV-02817·STRONGExcellent86

Tutu School

Education - Children's ProgramsFranchising since 2012Website
Investment
$115K – $216K
39th pct Children's Pr…
Avg revenue
$260K
14th pct Children's Pr…
Royalty
5.0%
7th pct Children's Pr…
Units
97
89th pct Children's Pr…
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $115K – $216K including a $48K franchise fee, 5.0% ongoing royalty.
  • Average unit revenue of $260K/year (median $260K).
  • Rated STRONG with a risk score of 42/100. SBA loan default rate of 0.0% across 14 loans (below the industry average).
  • System growing at 72.2% CAGR over 3 years with 97 total units — strong expansion trajectory.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Tutu School Franchises, LLC
Incorporated in
Illinois
HQ
3717 North Ravenswood Avenue, #237, Chicago, IL 60613
Auditor
Muhammad Zubairy, CPA PC
Audited financials
Franchisor revenue
$1.3M
vs $2.1M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Tutu School unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $259,529
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: education
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $115K–$216K
Working capital
$
FDD reports $8K–$25K

Unlevered ROIC · per unit

24%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$44K
EBITDA margin
17.0%
Total invested
$182K
Payback
50 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Tutu School units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$519K

on $2.6M purchase

Total debt

$2.1M

SBA $1.3M + senior + seller note

Overview

About

Tutu School franchisees operate dance and movement education studios primarily serving young children (ages 18 months–8 years) with proprietary ballet, hip-hop, and creative movement programming. Revenue comes from recurring class tuition (programming) and retail sales of dancewear/accessories. Franchisees manage instructor hiring, scheduling, parent communication, and facility operations while licensing branded curriculum and marketing materials from corporate.

CEO
Genevieve Custer Weeks
Founded
2011
FDD year
2025
States available
19

Item 7 · what it costs

The Vitals

Total investment
$115K – $216K
All-in to open one unit
Liquid capital
$8K – $25K
Cash you must have on hand
Franchise fee
$48K
Royalty
5.0%
Gross Revenue · typical 6–8%
Ad fund
1.0%
typical 3–5%
Total fee load
6.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$260K
Per unit, per year
Median gross sales
$260K
Item 19 type
Gross Revenue
Sample size
74 units
vs category median 16 · large
Range (low → high)
$56K$712K
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank14th
vs Education - Children's Programs peers
Investment cost rank39th
Lower investment ranks lower (better)
Royalty rate rank7th
Lower royalty = lower percentile (better)
Unit count rank89th
vs Education - Children's Programs peers
Risk score rank1th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
97
Opened
23
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
4
Corporate units in the system
% franchised
96%
vs corporate-owned
Multi-unit owners
5.1%
Net growth (yr3)
+32.9%
Net unit change last year
3-yr CAGR
+72.2%
Compounded over last 3 years
2023
93+23
Franchised units
2024
70
Franchised units
2025
54
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 20 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 20 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
14
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

42
Risk · 0-100
STRONG42 / 100

Tutu School presents moderate-to-high risk due to undisclosed profitability, unprotected territory enabling cannibalization, corporate going concern status, and aggressive expansion with unclear unit economics.

Score breakdown · what drove the 42 / 100 rating

  1. 01MEDNo average net income disclosed despite $259K avg revenue — prevents ROI calculation and suggests profitability concerns
  2. 02MINORUnprotected territory creates direct competition risk; with 32.9% YoY growth, saturation is likely
  3. 03HIGHGoing Concern status is FALSE — indicates financial instability or operational uncertainty at corporate level
  4. 04MEDHigh total investment ($115K–$216K) relative to disclosed average revenue with unknown margins
  5. 05MINORRapid expansion (32.9% YoY) without protected territory suggests unsustainable growth or desperation for cash
  6. 06HIGHNo litigation disclosed but 'going concern' status suggests hidden financial distress

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius/Drive Time/City Block
Protected territory
No
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Illinois

Item 11

Training & Operations

Classroom training
22 hrs
On-the-job training
10 hrs
POS system
Classbug
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

87 numbers

Locked
(919) 792-••••
NC
(917) 794-••••
NY
(716) 466-••••
NY

One-time purchase · CSV download · Validation questions included

FDD download

Tutu School · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above