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FranchiseVerdict

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3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
Tutoring Club logoAStrongest tier
Tutoring Club
Education
 Remove
Water Babies logoCAverage
Water Babies
Education
 Remove
Kumon logoAStrongest tier
Kumon
Education
 Remove
Vitals
Investment range
$89K – $163K
$108K – $153K
$74K – $166K
Liquid capital
$11K – $16K
$15K – $31K
$16K – $22K
Franchise fee
$35K
$55K
$2K
Royalty rate
10.0%
10.0%
N/A
Ad fund rate
1.0%
2.0%
N/A
Performance
Avg gross sales
N/A
N/A
N/A
Median gross sales
N/A
N/A
N/A
Avg owner earnings
Metric varies by brand. Check type below
N/A
N/A
N/A
Earnings metric
Not classified
P&L Bottom Line
Not classified
Risk
Rating
AStrongest tier
CAverage
AStrongest tier
Verdict score
73 / 100
45 / 100
70 / 100
SBA charge-off rate
25.0%
N/A
14.6%
SBA loans on record
12
N/A
84
Scale
Total units
87
2
1,659
Net change (latest yr)
N/A
N/A
N/A
Turnover rate
0.0%
0.0%
1.9%
Contract
Initial term (years)
5
10
5
Renewal term (years)
5
5
5
Initial training (hrs)
120
111
196
Contacts
Franchisee phones
0
0
1,614

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