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2 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These brands report different earnings metrics (P&L Bottom Line, Average Monthly Gross Revenue). Financial figures may not be directly comparable.

Focus by buyer type

Brand	AStrongest tier Trua Senior Living Locators Senior Care Remove	BAbove average Preferred Care At Home Senior Care Remove
Vitals
Investment range	$73K – $119K	$84K – $112K
Liquid capital	$6K – $25K	$7K – $8K
Franchise fee	$53K	$65K
Royalty rate	8.0%	N/A
Ad fund rate	2.0%	3.0%
Performance
Avg gross sales	N/A	N/A
Median gross sales	N/A	N/A
Avg owner earnings Metric varies by brand. Check type below	N/A	N/A
Earnings metric	P&L Bottom Line	Average Monthly Gross Revenue
Risk
Rating	AStrongest tier	BAbove average
Verdict score	60 / 100	55 / 100
SBA charge-off rate	N/A	0.0%
SBA loans on record	N/A	6
Scale
Total units	5	130
Net change (latest yr)	N/A	N/A
Turnover rate	0.0%	4.6%
Contract
Initial term (years)	10	10
Renewal term (years)	10	10
Initial training (hrs)	114	64
Contacts
Franchisee phones	12	8

Looking for a detailed head-to-head breakdown?

Read the Trua Senior Living Locators vs Preferred Care At Home editorial comparison →

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