Trua Senior Living LocatorsFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A Trua Senior Living Locators franchise requires a total initial investment of $73K – $119K, including a $53K franchise fee and an ongoing 8.0% royalty[2]. Per the 2026 FDD, average unit revenue was $494K[2]. Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2026 FDD issuance
Overview
- Investment
- $73K – $119K
- 22nd pct Senior Care
- Avg gross sales
- $494K
- 12th pct Senior Care
- Royalty
- 8.0%
- 58th pct Senior Care
- Units
- 5
- 16th pct Senior Care
- SBA default
- N/A
Quick verdict · Senior Care · color = vs category peers
Green = >15% above Senior Care avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Each dollar invested generates 5.1x in gross revenue, well above the typical 1.5-2.5x range.
Started franchising in 2023. Newer systems carry more uncertainty but may offer better territories.
Bottom line
- Total investment $73K – $119K including a $53K franchise fee, 8.0% ongoing royalty.
- Average unit revenue of $494K/year. Estimated payback in 0.3 years (based on P&L Bottom Line).
- Verdict A (Top Quintile) with a risk score of 42/100.
- Revenue data based on only 2 reporting units. Treat as directional, not definitive. Ask franchisees directly for current unit economics.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Senior Living Locators Franchising, LLC
- CEO title
- Chief Executive Officer
- Matt Staley
- CEO experience
- 8 yrs
- Years in role or industry
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- KY
- HQ
- 39 Sunnymede Drive, Fort Mitchell, Kentucky 41017
- Auditor
- Metwally CPA PLLC
- Audited financials
- Franchisor revenue
- $4K
- vs $119K prior year
Overview
About
Trua Senior Living Locators operates as a senior care placement and referral service, helping families navigate assisted living, memory care, and senior housing options. Franchisees generate revenue by matching seniors with appropriate facilities, earning commissions or placement fees from partner providers. Day-to-day activities include client consultations, facility research, marketing to families, and relationship management with senior living communities.
- CEO
- Matt Staley
- Headquarters
- KY
- Founded
- 2023
- FDD year
- 2026
- States available
- 3
FDD Item 7 · 2026 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $53K | $53K |
| Working capital (3–6 mo) | $6K | $25K |
| Equipment, build-out, other | $15K | $42K |
| Total initial investment | $73K | $119K |
Source: Trua Senior Living Locators 2026 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$74K
15.0% margin
Unlevered ROIC
66%
EBITDA / total invested capital
Payback
18 mo
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $73K – $119K
- Better than avg vs category
- Liquid capital req'd
- $6K – $25K
- Better than avg vs category
- Franchise fee
- $53K – $53K
- Near category avg vs category
- Royalty
- 8.0%
- Gross Sales · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 10.0%
- vs 9–13% typical
- Payback period
- 0.3 yrs
- From FDD / Item 19
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 8.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $200 |
| Training fee | $8K |
| Transfer fee | $5K |
| Renewal fee | $5K |
| Total fee load | 10.0% of rev |
Financial Performance
- Avg gross sales
- $494K
- Per unit, per year
- Median gross sales
- N/A
- Avg p&l bottom line
- $328K
- Reported as P&L Bottom Line in FDD Item 19
- Item 19 type
- gross_sales
- Sample size
- 2 units
- vs category median 22 · small
- Range (low → high)
- $310K→$678K
- Cohort dispersion (min → max)
- Transparency
- 7 / 5
- vs category median 4 / 5 · above
Compared against 70 Senior Care brands
Revenue is 5.1x the investment midpoint. At typical franchise margins, this suggests a payback under 3 years.
vs Senior Care averages
How Trua Senior Living Locators Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 5
- Opened
- 3
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 80%
- vs corporate-owned
- Net growth (yr3)
- Outlier (see FDD)
- Likely small-sample artifact
3-year detail · Item 20
- Transfers (3yr)
- 0
- Projected new
- 6
- Franchisor's next-year forecast
Last reporting year only, multi-year history not disclosed in this brand's FDD.
Item 20 · 8 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Extremely early-stage franchise system (5 units) with unproven business model, unprotected territory, undisclosed fee structures, and potential franchisor financial distress—suitable only for risk-tolerant investors comfortable with pioneer-stage ventures.
Litigation (Item 3)
No litigation is required to be disclosed in this Item.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Metwally CPA PLLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 42 / 100 rating
- 01MINOROnly 5 units in system with extreme 300% YoY growth suggests minimal historical track record and unproven scalability
- 02MINORNo protected territory creates direct competition risk and cannibalization between franchisees in same market
- 03MEDMinimum monthly royalty fee requirement structure not disclosed—unclear floor obligation could strain cash flow
- 04HIGHGoing Concern status is False, indicating potential financial distress or operational instability at franchisor level
- 05MINORItem 19 (Financial Performance Representations) appears absent—avg revenue/net income figures cannot be verified against FDD disclosures
- 06MINORHigh franchise fee ($52,500) relative to only 5 existing units raises questions about franchisor viability and support infrastructure
- 07MED8% royalty on $493K avg revenue = $39.5K annual royalty burden plus undisclosed minimum fee creates profitability pressure
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Geographic area |
| Protected territory | No |
| Exclusive territoryℹ | No |
| Territory population | 500,000 |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 25 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Arbitration location | Kenton County, Kentucky |
| Jury trial waiver | Yes |
| Governing law | Kentucky |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation is required to be disclosed in this Item.
Items 10, 11
Training & Operations
- Classroom training
- 88 hrs
- On-the-job training
- 26 hrs
- Training location
- Fort Mitchell, Kentucky
- POS system
- Monday and QuickBooks
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Monday and QuickBooks
Item 20 · call current owners
Franchisee Contacts
12 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Trua Senior Living Locators · FDD (2026) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Trua Senior Living Locators franchise?
The total investment to open a Trua Senior Living Locators franchise ranges from $73K – $119K, with an initial franchise fee of $53K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Trua Senior Living Locators franchise owners earn?
According to Item 19 of the Trua Senior Living Locators FDD, the average gross sales per unit is $494K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is Trua Senior Living Locators's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Trua Senior Living Locators (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Trua Senior Living Locators franchise locations are there?
As of their most recent FDD filing, Trua Senior Living Locators has 5 total units in the United States. 3 new units were opened in the latest reporting year.
Is Trua Senior Living Locators a good franchise to buy?
FranchiseVerdict rates Trua Senior Living Locators as a A-grade franchise with a risk score of 42 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.