Trua Senior Living Locators
Bottom line
- Total investment $73K – $119K including a $53K franchise fee, 8.0% ongoing royalty.
- Average unit revenue of $494K/year. Estimated payback in 0.3 years.
- Rated MODERATE with a risk score of 60/100.
- No protected territory and the franchisor reserves the right to compete in your area. Clarify territorial boundaries before signing.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one Trua Senior Living Locators unit return on the cash you put in?
Unlevered ROIC · per unit
88%
Above typical band (30–60%)
Levered LBO scenario · Yale Crease Capital framing
What would 25 Trua Senior Living Locators units return on equity?
Equity IRR · 5-yr
49.9%
7.57× MOIC
Year-1 DSCR
1.88×
EBITDA ÷ debt service
Equity required
$1.3M
on $6.4M purchase
Total debt
$5.1M
SBA $3.2M + senior + seller note
Overview
About
Trua Senior Living Locators operates as a senior care placement and referral service, helping families navigate assisted living, memory care, and senior housing options. Franchisees generate revenue by matching seniors with appropriate facilities, earning commissions or placement fees from partner providers. Day-to-day activities include client consultations, facility research, marketing to families, and relationship management with senior living communities.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 8 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Extremely early-stage franchise system (5 units) with unproven business model, unprotected territory, undisclosed fee structures, and potential franchisor financial distress—suitable only for risk-tolerant investors comfortable with pioneer-stage ventures.
Score breakdown · what drove the 60 / 100 rating
- 01MINOROnly 5 units in system with extreme 300% YoY growth suggests minimal historical track record and unproven scalability
- 02MINORNo protected territory creates direct competition risk and cannibalization between franchisees in same market
- 03MEDMinimum monthly royalty fee requirement structure not disclosed—unclear floor obligation could strain cash flow
- 04HIGHGoing Concern status is False, indicating potential financial distress or operational instability at franchisor level
- 05MINORItem 19 (Financial Performance Representations) appears absent—avg revenue/net income figures cannot be verified against FDD disclosures
- 06MINORHigh franchise fee ($52,500) relative to only 5 existing units raises questions about franchisor viability and support infrastructure
- 07MED8% royalty on $493K avg revenue = $39.5K annual royalty burden plus undisclosed minimum fee creates profitability pressure
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
12 numbers
One-time purchase · CSV download · Validation questions included
FDD download
Trua Senior Living Locators · FDD (2026) PDF