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FranchiseVerdict

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4 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These figures come from FDDs of different years (2025, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
Travelin’ Tom’s Coffee logoAStrongest tier
Travelin’ Tom’s Coffee
Quick-Service Restaurants
2025 FDD
Remove
Fresca Palapa logoBAbove average
Fresca Palapa
Quick-Service Restaurants
2025 FDD
Remove
Dippin’ Dots® logoBAbove average
Dippin’ Dots®
Quick-Service Restaurants
2026 FDD
Remove
Terra Superfoods logoCAverage
Terra Superfoods
Quick-Service Restaurants
2025 FDD
Remove
Vitals
FDD filing
FDD issued Apr 18, 2025
FDD issued Jul 1, 2025
FDD issued Apr 16, 2026
FDD issued May 21, 2025
Investment range
$202K – $255K
$153K – $304K
$113K – $344K
$152K – $306K
Liquid capital
$1K – $14K
$30K – $50K
$10K – $64K
$25K – $50K
Franchise fee
$15K
$35K
$15K
$35K
Royalty rate
Not extracted
6.0%
Set by a formula
6.0%
Ad fund rate
Not extracted
1.0%
Not extracted
2.0%
Performance
Avg gross sales
No Item 19 representation
$1.2MPer franchisee, not per outlet1 outlet
No Item 19 representation
No Item 19 representation
Median gross sales
Not disclosed
Not extracted
Not disclosed
Not disclosed
Avg owner earnings
Metric varies by brand. Check type below
Not disclosed
Not extracted
Not disclosed
Not disclosed
Earnings metric
Not classified
Net Profit
Not classified
Not classified
Risk
Rating
AStrongest tier
BAbove average
BAbove average
CAverage
Verdict score
74 / 100
56 / 100
64 / 100
41 / 100
SBA charge-off rate
Not SBA-matched
Not SBA-matched
14.3% (n=20)
Not SBA-matched
SBA loans on record
N/A
N/A
20
N/A
Scale
Total units
261
14
259
2
Net change (latest yr)
+119
+1
-2
0
Signed, not yet open
Not extracted
0 (0.00 per open outlet)
0 (0.00 per open outlet)
0 (0.00 per open outlet)
Turnover rate
1.9%
0.0%
6.2%
0.0%
Contract
Initial term (years)
10
10
5
10
Renewal term (years)
10
5
5
10
Initial training (hrs)
24
91
62
41
Contacts
Franchisee phones
210
3
180
1

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