Skip to main content
FranchiseVerdict

Compare

2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

Download PDF

Focus by buyer type

Brand
TRAVEL LEADERS logoBAbove average
TRAVEL LEADERS
Recreation & Entertainment
2026 FDD
Remove
Cruise Planners logoAStrongest tier
Cruise Planners
Recreation & Entertainment
2026 FDD
Remove
Vitals
FDD filing
FDD issued Mar 13, 2026
FDD issued Apr 27, 2026
Investment range
$2K – $18K
$2K – $21K
Liquid capital
$0 – $0
$250 – $3K
Franchise fee
Not extracted
$695
Royalty rate
Not extracted
1.5%
Ad fund rate
Not extracted
Not extracted
Performance
Avg gross sales
No Item 19 representation
$411K
Median gross sales
Not disclosed
$149K
Avg owner earnings
Metric varies by brand. Check type below
Not disclosed
Not extracted
Earnings metric
Not classified
Not classified
Risk
Rating
BAbove average
AStrongest tier
Verdict score
66 / 100
98 / 100
SBA charge-off rate
Limited · 10 loans
Not SBA-matched
SBA loans on record
10
N/A
Scale
Total units
188
3,125
Net change (latest yr)
-1
+116
Signed, not yet open
Not extracted
36 (0.01 per open outlet)
Turnover rate
4.3%
6.7%
Contract
Initial term (years)
3
3
Renewal term (years)
3
3
Initial training (hrs)
16
84
Contacts
Franchisee phones
189
2,997

Looking for a detailed head-to-head breakdown?

Read the TRAVEL LEADERS vs Cruise Planners editorial comparison →

Need franchisee contacts for these brands?

Save with a contact bundle →