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FranchiseVerdict

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2 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
TRAVEL LEADERS logoBAbove average
TRAVEL LEADERS
Recreation & Entertainment
Remove
Cruise Planners logoAStrongest tier
Cruise Planners
Recreation & Entertainment
Remove
Vitals
Investment range
$3K – $18K
$2K – $21K
Liquid capital
$0 – $0
$250 – $3K
Franchise fee
$3K
$695
Royalty rate
N/A
1.5%
Ad fund rate
N/A
N/A
Performance
Avg gross sales
N/A
$411K
Median gross sales
N/A
$149K
Avg owner earnings
Metric varies by brand. Check type below
N/A
N/A
Earnings metric
Not classified
Not classified
Risk
Rating
BAbove average
AStrongest tier
Verdict score
53 / 100
88 / 100
SBA charge-off rate
20.0%
N/A
SBA loans on record
10
N/A
Scale
Total units
188
3,125
Net change (latest yr)
N/A
N/A
Turnover rate
4.3%
5.0%
Contract
Initial term (years)
3
3
Renewal term (years)
3
3
Initial training (hrs)
16
84
Contacts
Franchisee phones
189
2,997

Looking for a detailed head-to-head breakdown?

Read the TRAVEL LEADERS vs Cruise Planners editorial comparison →

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