Bottom line
- Total investment $2K – $20K including a $11K franchise fee, 1.5% ongoing royalty.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated MODERATE with a risk score of 59/100.
- No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one Cruise Planners unit return on the cash you put in?
Unlevered ROIC · per unit
1103%
Above typical band (30–60%)
Overview
About
Cruise Planners franchisees operate travel agencies specializing in cruise bookings, earning commissions (1.5-3%) on cruise fares booked through major cruise lines. Day-to-day activities include client consultation, itinerary planning, cruise line booking coordination, and customer service. Revenue depends entirely on commission structures set by cruise lines and booking volume, with no salary or guaranteed income.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 14 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Cruise Planners presents meaningful caution due to absent financial disclosures, regulatory violations, active litigation, and unprotected territories—making true profitability and franchisee success rate impossible to validate independently.
Score breakdown · what drove the 59 / 100 rating
- 01MINORNo financial performance disclosure (Item 19) prevents assessment of actual franchisee profitability and ROI
- 02MEDRegulatory violations including Maryland Securities Commissioner consent order indicates disclosure and registration failures
- 03HIGHLitigation involving fraud/deceptive practices counterclaim and trademark disputes suggests franchisor-franchisee relationship strain
- 04MINORUnprotected territory creates direct competition risk between franchisees within same market
- 05MINORExtreme investment range spread ($1,945-$20,465) suggests undefined startup costs and inconsistent onboarding
- 06MEDCommission-based revenue model with no income disclosure creates unpredictable cash flow and recovery timeline
- 07MINOR3-year term is relatively short, limiting long-term business stability planning
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
99 numbers
One-time purchase · CSV download · Validation questions included
FDD download
Cruise Planners · FDD (2024) PDF