Compare
2 brands side-by-side
Compare up to 4 brands side by side
indicates the clear winner per row. Ties and missing data are not highlighted.
| Brand | TownePlace Suites by Marriott Lodging Remove | Aloft Hotels Lodging Remove |
|---|---|---|
| Vitals | ||
Investment range | $13.1M – $38.5M | $13.3M – $36.2M |
Liquid capital | $240K – $750K | $240K – $525K |
Franchise fee | $75K | $75K |
Royalty rate | 5.5% | 5.5% |
Ad fund rate | 2.0% | 1.0% |
| Performance | ||
Avg gross sales | N/A | N/A |
Median gross sales | N/A | N/A |
Avg owner earnings Metric varies by brand. Check type below | N/A | N/A |
Earnings metric | Not classified | Not classified |
| Risk | ||
Rating | BAbove Average | ATop Quintile |
Risk score | 59 / 100 | 38 / 100 |
SBA charge-off rate | 0.0% | 0.0% |
SBA loans on record | 9 | 3 |
| Scale | ||
Total units | 571 | 166 |
Net change (latest yr) | N/A | N/A |
Turnover rate | 0.7% | 0.6% |
| Contract | ||
Initial term (years) | 20 | 20 |
Renewal term (years) | N/A | N/A |
Initial training (hrs) | 187 | 154 |
| Contacts | ||
Franchisee phones | 100 | 75 |
Looking for a detailed head-to-head breakdown?
Read the TownePlace Suites by Marriott vs Aloft Hotels editorial comparison →Need franchisee contacts for these brands?
Save with a contact bundle →