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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
These figures come from FDDs of different years (2025, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.
Focus by buyer type
| Brand |  AStrongest tierTownePlace Suites by Marriott Lodging 2026 FDD Remove | BAbove average Aloft Hotels Lodging 2025 FDD Remove |
|---|---|---|
| Vitals | ||
FDD filing | FDD issued Mar 31, 2026 | FDD issued Mar 31, 2025 |
Investment range | $13.1M – $29.8M | $13.3M – $29.4M |
Liquid capital | Not extracted | $160K – $550K |
Franchise fee | $75K | $75K |
Royalty rate | 5.5% | 5.5% |
Ad fund rate | 2.0% | 1.0% |
| Performance | ||
Avg gross sales | Partial, no system average | Partial, no system average |
Median gross sales | Not extracted | Not extracted |
Avg owner earnings Metric varies by brand. Check type below | Not extracted | Not extracted |
Earnings metric | Not classified | Not classified |
| Risk | ||
Rating | AStrongest tier | BAbove average |
Verdict score | 78 / 100 | 64 / 100 |
SBA charge-off rate | Under 10 loans (9) | Under 10 loans (3) |
SBA loans on record | 9 | 3 |
| Scale | ||
Total units | 571 | 166 |
Net change (latest yr) | +48 | +4 |
Signed, not yet open | Not extracted | 51 (0.31 per open outlet) |
Turnover rate | 0.6% | 0.6% |
| Contract | ||
Initial term (years) | 20 | 20 |
Renewal term (years) | Not extracted | 0 |
Initial training (hrs) | 187 | 154 |
| Contacts | ||
Franchisee phones | 621 | 172 |
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