TownePlace Suites by Marriott vs Aloft Hotels
Franchise Comparison 2026
Both TownePlace Suites by Marriott and Aloft Hotels are lodging franchises. TownePlace Suites by Marriott requires an investment of $13.1M – $29.8M while Aloft Hotels requires $13.3M – $29.4M. FranchiseVerdict rates TownePlace Suites by Marriott A (Strongest tier) and Aloft Hotels B (Above average).
| Metric | TownePlace Suites by Marriott | Aloft Hotels |
|---|---|---|
| Verdict Grade | AStrongest tier | BAbove average |
| Investment Range | $13.1M – $29.8M | $13.3M – $29.4M |
| Franchise Fee | $75K | $75K |
| Royalty Rate | 5.5% | 5.5% |
| Average Revenue (Item 19) | N/A | N/A |
| SBA Charge-Off Rate | Limited data | Limited data |
| Total Units | 571 | 166 |
| Unit Growth (YoY) | +48 units | +4 units |
| Year Began Franchising | 1996 | 2006 |
| FDD Year | 2026 | 2025 |
Investment Range
$13.1M – $29.8M
$13.3M – $29.4M
Franchise Fee
$75K
$75K
Royalty Rate
5.5%
5.5%
Average Revenue (Item 19)
N/A
N/A
SBA Charge-Off Rate
Limited data
Limited data
Total Units
571
166
Unit Growth (YoY)
+48 units
+4 units
Year Began Franchising
1996
2006
FDD Year
2026
2025