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FranchiseVerdict

TownePlace Suites by Marriott vs Aloft Hotels

Franchise Comparison 2026

Both TownePlace Suites by Marriott and Aloft Hotels are lodging franchises. TownePlace Suites by Marriott requires an investment of $13.1M – $38.5M while Aloft Hotels requires $13.3M – $36.2M. FranchiseVerdict rates TownePlace Suites by Marriott B (Above Average) and Aloft Hotels A (Top Quintile).

Investment Range
$13.1M – $38.5M
$13.3M – $36.2M
Franchise Fee
$75K
$75K
Royalty Rate
5.5%
5.5%
Average Revenue (Item 19)
N/A
N/A
SBA Charge-Off Rate
Limited data
Limited data
Total Units
571
166
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
1996
2017
FDD Year
2026
2025