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indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
TOM N TOMS COFFEE logoBAbove average
TOM N TOMS COFFEE
Quick-Service Restaurants
2025 FDD
Remove
CAverage
Tiger Sugar
Quick-Service Restaurants
2025 FDD
Remove
Vitals
FDD filing
FDD issued Mar 27, 2025
FDD issued Apr 18, 2025
Investment range
$370K – $487K
$307K – $550K
Liquid capital
$15K – $30K
$60K – $100K
Franchise fee
$30K
$85K
Royalty rate
4.0%
7.0%
Ad fund rate
Not extracted
1.0%
Performance
Avg gross sales
No Item 19 representation
No Item 19 representation
Median gross sales
Not disclosed
Not disclosed
Avg owner earnings
Metric varies by brand. Check type below
Not disclosed
Not disclosed
Earnings metric
Not classified
Not classified
Risk
Rating
BAbove average
CAverage
Verdict score
51 / 100
60 / 100
SBA charge-off rate
Under 10 loans (4)
Under 10 loans (1)
SBA loans on record
4
1
Scale
Total units
10
63
Net change (latest yr)
-2
-1
Signed, not yet open
12 (1.20 per open outlet)
0 (0.00 per open outlet)
Turnover rate
20.0%
9.5%
Contract
Initial term (years)
10
5
Renewal term (years)
10
5
Initial training (hrs)
89
39
Contacts
Franchisee phones
14
29

Looking for a detailed head-to-head breakdown?

Read the TOM N TOMS COFFEE vs Tiger Sugar editorial comparison →

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