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FranchiseVerdict

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3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
Thrifty Rent-a-car logoBAbove average
Thrifty Rent-a-car
Automotive
 Remove
Hertz logoAStrongest tier
Hertz
Automotive
 Remove
Bandag logoAStrongest tier
Bandag
Automotive
 Remove
Vitals
Investment range
$879K – $16.2M
$879K – $16.2M
$357K – $6.5M
Liquid capital
$20K – $500K
$20K – $50K
$112K – $2.3M
Franchise fee
$25K
$25K
$3K
Royalty rate
6.0%
7.0%
N/A
Ad fund rate
2.0%
N/A
N/A
Performance
Avg gross sales
No Item 19 representation
No Item 19 representation
No Item 19 representation
Median gross sales
N/A
N/A
N/A
Avg owner earnings
Metric varies by brand. Check type below
N/A
N/A
N/A
Earnings metric
Not classified
Not classified
Not classified
Risk
Rating
BAbove average
AStrongest tier
AStrongest tier
Verdict score
54 / 100
65 / 100
63 / 100
SBA charge-off rate
21.4%
100.0%
8.3%
SBA loans on record
28
1
13
Scale
Total units
302
2,946
157
Net change (latest yr)
N/A
N/A
N/A
Turnover rate
2.5%
17.4%
19.4%
Contract
Initial term (years)
5
5
5
Renewal term (years)
N/A
5
5
Initial training (hrs)
N/A
70
176
Contacts
Franchisee phones
0
4
100

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