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FranchiseVerdict

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2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
The Wellness Way logoBAbove average
The Wellness Way
Healthcare
2025 FDD
 Remove
CERESET logoBAbove average
CERESET
Healthcare
2025 FDD
 Remove
Vitals
FDD filing
FDD issued Apr 28, 2025
FDD issued Apr 23, 2025
Investment range
$77K – $247K
$103K – $227K
Liquid capital
$10K – $20K
$9K – $50K
Franchise fee
$15K
$35K
Royalty rate
5.0%
8.0%
Ad fund rate
1.0%
2.0%
Performance
Avg gross sales
$961K
No Item 19 representation
Median gross sales
$668K
Not disclosed
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not disclosed
Earnings metric
Not classified
Not classified
Risk
Rating
BAbove average
BAbove average
Verdict score
68 / 100
63 / 100
SBA charge-off rate
Not SBA-matched
Under 10 loans (3)
SBA loans on record
N/A
3
Scale
Total units
49
59
Net change (latest yr)
+10
+4
Signed, not yet open
Not extracted
1 (0.02 per open outlet)
Turnover rate
6.1%
6.8%
Contract
Initial term (years)
7
5
Renewal term (years)
7
5
Initial training (hrs)
88
112
Contacts
Franchisee phones
56
48

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