Cereset Franchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
Cereset is a wellness franchise offering non-invasive, brain-based relaxation sessions using neurofeedback technology to improve sleep and stress. Franchisees run the centers, managing trained technicians, client sessions, and equipment.
FranchiseVerdict summary · 2026
A CERESET franchise requires a total initial investment of $103K – $227K, including a $35K franchise fee. The 2025 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: A (Strongest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2025 FDD issuance
Overview
- Investment
- $103K – $227K
- 18th pct Healthcare
- Avg gross sales
- N/A
- Royalty
- N/A
- Units
- 59
- 58th pct Healthcare
- SBA charge-off
- N/A
Quick verdict · Healthcare · color = vs category peers
Green = favorable by >10% vs Healthcare avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $103K – $227K including a $35K franchise fee.
- RETURNSTotal revenues of $1,142,667 for FY ended Dec 31, 2024 disclosed in Item 8 (internal financial accounting); of which $147,439 (12.9%) was revenue from franchisee purchases/leases from approved suppliers. Audited financial statements (Exhibit F) were not OCR-captured in this text, so balance-sheet and income-statement detail is unavailable.
- RISKVerdict A (Strongest tier), verdict score 63/100 (higher is better).
- GROWTHSystem growing at 28.9% CAGR over 3 years with 59 total units. Strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Cereset, LLC
- Parent company
- Brain State Holding Company Inc.
- CEO title
- President and Chief Financial Officer
- Russell Scholl
- Incorporated in
- AZ
- HQ
- 15150 N. Hayden Road, Scottsdale, Arizona 85260
- Auditor
- BAS PARTNERS
- Audited financials
- Franchisor revenue
- $1.1M
- vs $1.1M prior year
Overview
About
- CEO
- Russell Scholl
- Headquarters
- AZ
- Founded
- 2018
- FDD year
- 2025
- States available
- 28
Can you afford it, and what does the money buy?
Entry cost runs 60% below the typical healthcare franchise.
Source: FDD 2025 · Items 5–7
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $35K | $35K |
| Working capital (3–6 mo) | $9K | $50K |
| Equipment, build-out, other | $59K | $142K |
| Total initial investment | $103K | $227K |
Source: CERESET 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $103K – $227K
- Top 40% of category vs category
- Liquid capital req'd
- $9K – $50K
- Top 40% of category vs category
- Franchise fee
- $35K – $35K
- Top 40% of category vs category
- Royalty
- Greater of (a) 8% of monthly Gross Sales or (b) $500 per …
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 10.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $300 |
| Training fee | $3K |
| Transfer fee | $10K |
| Total fee load | 10.0% of rev |
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
CERESET did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one CERESET unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
66%
Above the 30–60% band. Verify revenue is per-unit average
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
Total revenues of $1,142,667 for FY ended Dec 31, 2024 disclosed in Item 8 (internal financial accounting); of which $147,439 (12.9%) was revenue from franchisee purchases/leases from approved suppliers. Audited financial statements (Exhibit F) were not OCR-captured in this text, so balance-sheet and income-statement detail is unavailable.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 10.0% (near the Healthcare average).
Disclosure
Franchisor chose not to disclose financial performance representations. You will need to gather unit economics directly from existing franchisees.
Operator retention
System expanding at 28.9% CAGR over 3 years across 59 units — operators are staying and new ones are joining.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Healthcare averages
How Cereset Compares
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 59
- Opened
- 8
- Last reporting year
- Closed
- 4
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 6.9%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 98%
- vs corporate-owned
- Net growth (3-yr)
- +28.9%
- Net unit change over 3 years
- 3-yr CAGR
- +28.9%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 8
- Closed (3yr)
- 4
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 3
- Reacquired (3yr)
- 0
- Franchisor bought back
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 13 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 3 7(a) loans on file; statistical reliability is limited below 10 loans.
- Total loans
- 3
- Loan volume
- $400K
- Median loan
- $125K
- 50th percentile
- Charge-off rate
- N/A
- limited sample (3 loans) — rate not shown below 10
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 2
- Defaults
- N/A
Explore lender portfolios on Bank Reports or regional data on State Reports.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
CERESET presents meaningful investment risk due to absent financial disclosures, going concern status, unprotected territory, anemic growth, and high minimum royalties on an undisclosed revenue base.
Litigation (Item 3)
No litigation required to be disclosed.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · BAS PARTNERS
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
Score breakdown · what drove the 63 / 100 verdict
- 01MEDNo Item 19 financial disclosure (average revenue and net income not disclosed) — impossible to validate ROI claims
- 02HIGHGoing Concern status is False, indicating potential financial instability at franchisor level
- 03MINORUnprotected territory creates direct competition risk; multiple franchisees could cannibalize same market
- 04MINORSlow unit growth (7.4% YoY) suggests market saturation, franchisee struggles, or weak brand momentum
- 05MINORHigh minimum royalty floor ($500/month = $6,000/year) creates cash drain even during slow revenue months
- 06MEDInvestment range of $102,900–$226,600 is substantial with no disclosed average unit economics to justify it
- 07MED59-unit system is small and fragmented; limited operational support infrastructure likely
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 10.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 5 years |
|---|---|
| Renewal term | 5 years |
| Territory type | protected |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 5 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Curable defaultsℹ | 2 |
| Mandatory arbitration | Yes |
| Arbitration location | Maricopa County, Arizona |
| Jury trial waiver | Yes |
| Governing law | AZ |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed.
Items 10, 11
Training & Operations
- Classroom training
- 81 hrs
- On-the-job training
- 31 hrs
- Training location
- Online and Scottsdale, Arizona
- Ongoing training
- Required
- Time to open
- 3 mo
- From signing to launch
- Site selection
- Franchisee with franchisor approval
- Franchisor financing
- Not offered
- Item 10
- POS system
- MINDBODY
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: MINDBODY
Item 20 · call current owners
Franchisee Contacts
48 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
CERESET · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a CERESET franchise?
The total investment to open a CERESET franchise ranges from $103K – $227K, with an initial franchise fee of $35K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do CERESET franchise owners earn?
CERESET does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the CERESET FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the CERESET FDD and qualifies whose outlets they describe.
What is CERESET's franchise failure rate?
SBA 7(a) loan charge-off data is not available for CERESET (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many CERESET franchise locations are there?
As of their most recent FDD filing, CERESET has 59 total units in the United States, including 58 franchised units and 1 company-owned units. 8 new units were opened in the latest reporting year.
Is CERESET a good franchise to buy?
FranchiseVerdict rates CERESET as a A-grade franchise with a verdict score of 63 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.