Bottom line
- Total investment $103K – $227K including a $35K franchise fee.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated MODERATE with a risk score of 62/100. SBA loan default rate of 0.0% across 6 loans (below the industry average).
- System growing at 28.9% CAGR over 3 years with 59 total units — strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one CERESET unit return on the cash you put in?
Unlevered ROIC · per unit
85%
Above typical band (30–60%)
Overview
About
CERESET franchisees operate neurotechnology wellness clinics offering non-drug brain-based therapy using proprietary EEG and neurofeedback systems to treat sleep disorders, anxiety, ADHD, and other neurological conditions. Day-to-day operations include patient intake/consultation, administering EEG assessments, conducting 1-on-1 or group neurofeedback sessions, maintaining equipment, and managing billing. Franchisees typically employ clinical staff and may perform treatments themselves depending on their licensing background.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 28 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
CERESET presents meaningful investment risk due to absent financial disclosures, going concern status, unprotected territory, anemic growth, and high minimum royalties on an undisclosed revenue base.
Score breakdown · what drove the 62 / 100 rating
- 01MEDNo Item 19 financial disclosure (average revenue and net income not disclosed) — impossible to validate ROI claims
- 02HIGHGoing Concern status is False, indicating potential financial instability at franchisor level
- 03MINORUnprotected territory creates direct competition risk; multiple franchisees could cannibalize same market
- 04MINORSlow unit growth (7.4% YoY) suggests market saturation, franchisee struggles, or weak brand momentum
- 05MINORHigh minimum royalty floor ($500/month = $6,000/year) creates cash drain even during slow revenue months
- 06MEDInvestment range of $102,900–$226,600 is substantial with no disclosed average unit economics to justify it
- 07MED59-unit system is small and fragmented; limited operational support infrastructure likely
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
59 numbers
One-time purchase · CSV download · Validation questions included
FDD download
CERESET · FDD (2025) PDF