FranchiseVerdict
The Wellness Way logo
FV-02724·STRONGExcellent91

The Wellness Way

Health & Wellness - OtherFranchising since 2022Website
Investment
$77K – $247K
15th pct Other
Avg revenue
$961K
38th pct Other
Royalty
Units
49
70th pct Other
SBA default

Bottom line

  • Total investment $77K – $247K including a $15K franchise fee.
  • Average unit revenue of $961K/year (median $668K).
  • Rated STRONG with a risk score of 47/100.

Item 1 · who you're contracting with

The Franchisor

Legal entity
The Wellness Way Franchise LLC
Parent company
The Wellness Way, LLC
Incorporated in
Wisconsin
HQ
2525 W Mason Street, Green Bay, WI 54303
Auditor
CliftonLarsonAllen LLP
Audited financials
Franchisor revenue
$1.4M
vs $2.0M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one The Wellness Way unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $960,774
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: personal services
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $77K–$247K
Working capital
$
FDD reports $10K–$20K

Unlevered ROIC · per unit

125%

Above typical band (30–60%)

0%30–60% Yale band80%
ROIC above 100% usually means the revenue figure is a system-wide aggregate or top-cohort number rather than a single-unit average. Verify the "Revenue · per unit" field against the brand's FDD Item 19 detail tables before relying on this output.

Store EBITDA · annual
$221K
EBITDA margin
23.0%
Total invested
$177K
Payback
10 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 The Wellness Way units return on equity?

Edit assumptions

Equity IRR · 5-yr

33.7%

4.27× MOIC

Year-1 DSCR

2.40×

EBITDA ÷ debt service

Equity required

$5.8M

on $15.4M purchase

Total debt

$9.6M

SBA $5.0M + senior + seller note

SBA 7(a) request ($7.7M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

The Wellness Way franchisees operate health and wellness centers offering services such as chiropractic care, nutritional counseling, fitness programs, or complementary health treatments. Day-to-day operations include patient/client consultations, treatment administration, billing, staff management, and regulatory compliance in the healthcare services sector.

CEO
Nicole Seidel
Founded
2022
FDD year
2025
States available
19

Item 7 · what it costs

The Vitals

Total investment
$77K – $247K
All-in to open one unit
Liquid capital
$10K – $20K
Cash you must have on hand
Franchise fee
$15K
Royalty
the higher of 5% of weekly Gross Revenues or 5% of Minimu…
Ad fund
1.0%
typical 3–5%
Total fee load
6.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$961K
Per unit, per year
Median gross sales
$668K
Item 19 type
Gross Revenues
Sample size
44 units
vs category median 12 · large
Range (low → high)
$181K$4.0M
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank38th
vs Health & Wellness - Other peers
Investment cost rank15th
Lower investment ranks lower (better)
Royalty rate rank72th
Lower royalty = lower percentile (better)
Unit count rank70th
vs Health & Wellness - Other peers
Risk score rank12th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
49
Opened
13
Last reporting year
Closed
2
Turnover rate
4.1%
Company-owned
10
Corporate units in the system
% franchised
80%
vs corporate-owned
Multi-unit owners
33.3%
Net growth (yr3)
+34.5%
Net unit change last year
2023
39+10
Franchised units
2024
29
Franchised units
2025
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 22 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 22 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

47
Risk · 0-100
STRONG47 / 100

The Wellness Way presents moderate-to-cautious risk due to undisclosed profitability metrics, aggressive growth potentially outpacing franchisee sustainability, and opaque royalty structure despite solid average unit revenue.

Score breakdown · what drove the 47 / 100 rating

  1. 01MEDNet income not disclosed in Item 19 — unable to verify profitability claims against $960K average revenue
  2. 02MINORHigh royalty structure (5% of revenue OR minimum performance requirements) creates unpredictable costs and potential disputes
  3. 03MINORRapid unit growth (34.5% YoY) may indicate aggressive recruitment over sustainable franchisee success
  4. 04MINORWide investment range ($77.4K–$246.9K) suggests inconsistent startup costs and unclear value proposition
  5. 05HIGHGoing Concern status 'False' is ambiguous — requires clarification on franchisor financial stability
  6. 06HIGHNo litigation disclosed but wellness/health claims industry faces regulatory scrutiny

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
7 years
Renewal term
7 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Not allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
3 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Wisconsin

Item 11

Training & Operations

Classroom training
80 hrs
On-the-job training
8 hrs
POS system
The Wellness Way System Software
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

57 numbers

Locked
(844) 313-••••
Dr. Patrick Flynn Nicole Seidel Crystal Pranke Dr. Zach Papendieck
WI
(417) 935-••••
MO
(831) 761-••••
TX

One-time purchase · CSV download · Validation questions included

FDD download

The Wellness Way · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above