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FranchiseVerdict

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2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
The Only Facial logoBAbove average
The Only Facial
Personal Care & Beauty
2025 FDD
Remove
iTAN logoAStrongest tier
iTAN
Personal Care & Beauty
2025 FDD
Remove
Vitals
FDD filing
FDD issued Apr 1, 2025
FDD issued Apr 17, 2025
Investment range
$299K – $460K
$280K – $477K
Liquid capital
$25K – $30K
$10K – $40K
Franchise fee
$45K
$50K
Royalty rate
6.0%
6.5%
Ad fund rate
Not extracted
2.0%
Performance
Avg gross sales
No Item 19 representation
$513K
Median gross sales
Not disclosed
$497K
Avg owner earnings
Metric varies by brand. Check type below
Not disclosed
Not extracted
Earnings metric
Not classified
Not classified
Risk
Rating
BAbove average
AStrongest tier
Verdict score
50 / 100
70 / 100
SBA charge-off rate
Not SBA-matched
Under 10 loans (1)
SBA loans on record
N/A
1
Scale
Total units
7
28
Net change (latest yr)
+1
+4
Signed, not yet open
2 (0.29 per open outlet)
0 (0.00 per open outlet)
Turnover rate
0.0%
3.6%
Contract
Initial term (years)
5
10
Renewal term (years)
5
5
Initial training (hrs)
126
160
Contacts
Franchisee phones
15
30

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