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FranchiseVerdict

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2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These figures come from FDDs of different years (2022, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
The Maids logoCAverage
The Maids
Cleaning & Maintenance
2026 FDD
Remove
RENEW CREW logoFWeakest tier
RENEW CREW
Cleaning & Maintenance
2022 FDD
Remove
Vitals
FDD filing
FDD issued Jan 18, 2026
FDD issued Mar 25, 2022
Investment range
$118K – $141K
$108K – $149K
Liquid capital
$25K – $35K
$23K – $40K
Franchise fee
$60K
$65K
Royalty rate
6.9%
6.0%
Ad fund rate
2.0%
2.0%
Performance
Avg gross sales
$1.2M
$350K
Median gross sales
$764K
Not extracted
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not extracted
Earnings metric
Net Income
Not classified
Risk
Rating
CAverage
FWeakest tier
Verdict score
44 / 100
25 / 100
SBA charge-off rate
10.7% (n=58)
Under 10 loans (5)
SBA loans on record
58
5
Scale
Total units
369
17
Net change (latest yr)
0
-7
Signed, not yet open
4 (0.01 per open outlet)
0 (0.00 per open outlet)
Turnover rate
3.8%
58.8%
Contract
Initial term (years)
10
10
Renewal term (years)
5
10
Initial training (hrs)
100
80
Contacts
Franchisee phones
1
6

Looking for a detailed head-to-head breakdown?

Read the The Maids vs RENEW CREW editorial comparison →

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