FranchiseVerdict
RENEW CREW logo
FV-02136·CAUTIONExcellent95FDD 2022

Renew Crew

Cleaning - Commercial & JanitorialFranchising since 2020Website
Investment
$108K – $149K
50th pct Commercial & …
Avg revenue
$350K
12th pct Commercial & …
Royalty
Units
17
29th pct Commercial & …
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $108K – $149K including a $65K franchise fee.
  • Average unit revenue of $350K/year (median $407K).
  • Rated CAUTION with a risk score of 76/100. SBA loan default rate of 0.0% across 6 loans (below the industry average).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Renew Crew, LLC
Parent company
AE Capital, LLC
Incorporated in
Delaware
HQ
126 Garrett Street, Suite J, Charlottesville, VA 22902
Auditor
Robinson, Farmer, Cox Associates, PLLC
Audited financials
Franchisor revenue
$8.8M
vs $12.4M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one RENEW CREW unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $350,224
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restoration
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $108K–$149K
Working capital
$
FDD reports $23K–$40K

Unlevered ROIC · per unit

24%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$39K
EBITDA margin
11.0%
Total invested
$160K
Payback
50 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 RENEW CREW units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$280K

on $1.4M purchase

Total debt

$1.1M

SBA $0.7M + senior + seller note

Overview

About

Renew Crew franchisees operate a mobile property restoration service, performing pressure washing, soft washing, and restoration services for residential and commercial clients. Day-to-day work involves scheduling service calls, managing field crews or performing work themselves, managing customer relationships, and maintaining equipment. The business model appears to emphasize recurring service contracts and territories.

CEO
Paul Flick
Founded
2019
FDD year
2022
States available
10

Item 7 · what it costs

The Vitals

Total investment
$108K – $149K
All-in to open one unit
Liquid capital
$23K – $40K
Cash you must have on hand
Franchise fee
$65K
Royalty
the greater of $150 per week or 6% of Gross Sales
Ad fund
2.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$350K
Per unit, per year
Median gross sales
$407K
Item 19 type
Gross Revenue
Sample size
12 units
vs category median 32 · small
Range (low → high)
$15K$800K
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank12th
vs Cleaning - Commercial & Janitorial peers
Investment cost rank50th
Lower investment ranks lower (better)
Royalty rate rank66th
Lower royalty = lower percentile (better)
Unit count rank29th
vs Cleaning - Commercial & Janitorial peers
Risk score rank98th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
17
Opened
1
Last reporting year
Closed
10
Turnover rate
58.8%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Multi-unit owners
1.0%
Net growth (yr3)
-29.2%
Net unit change last year
3-yr CAGR
-26.1%
Compounded over last 3 years
2020
17-7
Franchised units
2021
24
Franchised units
2022
23
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 18 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 18 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
6
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

76
Risk · 0-100
CAUTION76 / 100

Renew Crew exhibits critical warning signs including 29% unit decline, undisclosed profitability, multi-state fraud litigation against leadership, and going concern status — this is a high-risk investment with serious questions about corporate viability and franchisee success.

Score breakdown · what drove the 76 / 100 rating

  1. 01MEDUnit count declined 29.2% YoY (17 units) — significant system contraction signals serious franchisee dissatisfaction or performance issues
  2. 02HIGHMulti-state litigation involving CEO and affiliate brand alleging fraud, misrepresentation, and franchise law violations — indicates potential systemic compliance and ethical problems
  3. 03MEDNo Item 19 (average net income) disclosed — inability or unwillingness to provide profitability data is a major transparency red flag
  4. 04HIGHGoing Concern status is FALSE — suggests financial instability at corporate level that could impact franchisee support
  5. 05MEDRoyalty floor of $150/week ($7,800/year) on average revenue of $350K creates 2.2% minimum burden even if sales decline
  6. 06MINORHigh unit attrition despite protected territory indicates fundamental business model or support problems, not market competition

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Zip Codes
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
8
Right of first refusal
No
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Virginia

Item 11

Training & Operations

Classroom training
76 hrs
On-the-job training
4 hrs
POS system
Vonigo
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

19 numbers

Locked
(434) 995-••••
The franchisor is Renew Crew, LLC, located at
VA
(651) 539-••••
MN
(212) 416-••••
NY

One-time purchase · CSV download · Validation questions included

FDD download

RENEW CREW · FDD (2022) PDF

Single-page checkout · instant download · CSV export of contacts available separately above