Renew Crew Franchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
Renew Crew is an exterior cleaning franchise offering pressure washing, soft washing, and wood restoration for homes and businesses. Franchisees run route-based operations, managing crews, scheduling, and accounts.
FranchiseVerdict summary · 2026
A RENEW CREW franchise requires a total initial investment of $108K – $149K, including a $65K franchise fee. Per the 2022 FDD, average unit revenue was $350K[2]. FranchiseVerdict grade: C (Average), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2022 FDD issuance
Overview
- Investment
- $108K – $149K
- 39th pct Cleaning & Ma…
- Avg gross sales
- $350K
- 8th pct Cleaning & Ma…
- Royalty
- N/A
- Units
- 17
- 28th pct Cleaning & Ma…
- SBA charge-off
- N/A
Quick verdict · Cleaning & Maintenance · color = vs category peers
Green = favorable by >10% vs Cleaning & Maintenance avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $108K – $149K including a $65K franchise fee.
- RETURNSAverage unit revenue of $350K/year.
- RISKVerdict C (Average), verdict score 39/100 (higher is better).
- FLAG9 units terminated last reporting year (52.9% of the system). Ask existing franchisees why.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Renew Crew, LLC
- Parent company
- PSB Group, Inc.
- Ultimate parent
- AE Capital, LLC
- Predecessor
- Renew Crew Franchising Corporation
- Prior franchisor entity
- CEO title
- Chief Executive Officer
- Paul Flick
- Incorporated in
- DE
- HQ
- 126 Garrett Street, Suite J, Charlottesville, VA 22902
- Auditor
- Robinson, Farmer, Cox Associates, PLLC
- Audited financials
- Franchisor revenue
- $8.8M
- vs $12.4M prior year
- Management churn noted
- Frequent turnover
- Item 2 disclosed frequent executive changes
Overview
About
- CEO
- Paul Flick
- Headquarters
- VA
- Founded
- 2019
- FDD year
- 2022
- States available
- 10
Leadership team6 execs · Item 2
Executive team
Paul Flick
Chief Executive Officer
6 yrs in role
Has served as CEO of Premium Service Brands (PSB) at its headquarters in Charlottesville, VA since January 2015. Also serves as CEO of affiliated companies including 360 Painting (since April 2013), Pro Lift (since September 2015), Handyman Pro (since April 2018), Maid Right (since April 2018), Kitchen Wise (since September 2019), Rubbish Works (since November 2020), House Doctors and the Grout Medic (since September 2021), and RooterMan (since January 2022).
Deborah Jewell
Vice President of Learning
5 yrs in role
From May 2015 to March 2021, served as Senior Director for the University of Virginia Darden School Foundation.
David Raymond
Chief Operating Officer
5 yrs in role
From July 2019 to February 2021, served as Vice President of Operations. From October 2018 to June 2019, was Vice President of affiliated company Pro Lift in Charlottesville, VA. From February 2016 to October 2018, was President of DoorAbility Inc. in Tampa, FL. Was a Senior Franchise Business Consultant at College Hunks Hauling Junk and Moving from August 2015 to December 2018 in Tampa, FL.
Mark Montini
Chief Marketing Officer
4 yrs in role
From October 2019 to March 2021, served as Chief Marketing Officer for Tropical Smoothie Cafe in Atlanta, GA. From January 2018 to October 2019, served as Chief Marketing Officer for Floor Coverings International in Atlanta, GA. From January 2017 to October 2017, served as Chief Executive Officer of Naranga.
Russell Kruse
Chief Legal Officer
5 yrs in role
From January 1, 2019 to February 2021, served as a partner of the law firm of Royer Caramanis, PLC in Charlottesville, Virginia. From August 2016 to December 2018, was an associate with the law firm of Tucker Griffin Barnes, P.C. in Charlottesville, Virginia. Prior to August 2016, was an attorney with The Paullin Law Firm, P.C. in Richmond, Virginia.
J. Patrick Dannelly
Chief Financial Officer
5 yrs in role
From May 2019 to April 2021, served as Interim Chief Financial Officer for several private equity sponsored companies in Columbia, Maryland. From 2013 to May 2019, served as Chief Financial Officer of Authority Brands in Columbia, Maryland.
Can you afford it, and what does the money buy?
Entry cost runs 59% below the typical cleaning & maintenance franchise.
Source: FDD 2022 · Items 5–7
Full Item 7 breakdown12 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Franchise Feenot refundable | $65K | $65K | |
| Vehicle | $2K | $5K | |
| Real Estate and/or Leasehold Improvements | $0 | $3K | |
| Equipment & Supplies | $3K | $8K | |
| Insurance | $2K | $5K | |
| Signage | $3K | $4K | |
| Technology Fee | $5K | $5K | |
| Grand Opening | $3K | $5K | |
| Training Expenses | $3K | $5K | |
| Licenses/Bonds | $100 | $2K | |
| Professional Fees | $2K | $3K | |
| Additional Funds (3 months) | $23K | $40K | |
| Total initial investment | $108K | $149K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $108K – $149K
- Top 40% of category vs category
- Liquid capital req'd
- $23K – $40K
- Middle of category vs category
- Franchise fee
- $65K – $65K
- Bottom third — review vs category
- Royalty
- the greater of $150 per week or 6% of Gross Sales
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 8.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $5K |
| Transfer fee | $10K |
| Renewal fee | $15K |
| Total fee load | 8.0% of rev |
What do units actually make?
Average unit sales run 61% below the cleaning & maintenance norm.
Source: FDD 2022 · Item 19
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$39K
11.0% margin
Unlevered ROIC
24%
EBITDA / total invested capital
Payback
4.1 yrs
cash-on-cash, unlevered
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
What one unit earns on your invested capital
Model A · Single-Unit Return
Computes unlevered return on invested capital (ROIC) for a single franchise unit. The target band for an attractive franchise is 30–60% ROIC. Below that and a passive index fund likely outperforms; above that and the franchisor has pricing power you're subsidizing.
Note: Item 19 revenue is what the franchisor discloses. It's the top line only. Operating costs below are category estimates. Override them to match your real lease quote, labor market, and build-out budget.
Returns model · single-unit ROIC
What would one RENEW CREW unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
24%
Below the 30–60% attractive-franchise band
What 25 units return when you use SBA financing
Model B · Return on Equity: Debt-Financed Acquisition
Models a 25-unit portfolio acquisition financed with an SBA 7(a) loan. Shows equity IRR (your return on cash invested), DSCR (how safely the cash flow covers debt service), and the capital stack (SBA + seller + equity breakdown).
This is the “search fund” or “entrepreneurship through acquisition” scenario: you buy an existing multi-unit operator, use leverage to amplify returns, and either operate or hire management. The 25-unit size is the typical minimum for an SBA-backed franchise portfolio acquisition to pencil as a full-time income.
What “return on equity” means here: if you put in $500K of your own cash and the business generates enough EBITDA to pay down debt and grow, your equity IRR is the annual return on that $500K, including the value created when you eventually sell. Target IRR for a search fund is typically 25–35%.
Levered LBO scenario · Yale Crease Capital framing
What would 25 RENEW CREW units return on equity?
Equity IRR · 5-yr
49.9%
7.57× MOIC
Year-1 DSCR
1.88×
EBITDA ÷ debt service
Equity required
$280K
on $1.4M purchase
Total debt
$1.1M
SBA $0.7M + senior + seller note
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2022 FDD
Financial Performance
- Avg gross sales
- $350K
- Per unit, per year
Gross sales are revenue before expenses — not profit. Actual owner earnings depend on rent, labor, royalties, marketing fees, and debt service.
- Item 19 type
- gross sales
- Sample size
- 12
- vs category median 32 · small
- Range (low → high)
- $15K→$800K
- Cohort dispersion (min → max)
- Reporting year
- 2021
- Fiscal year the figures cover
- Source filing
- FDD 2022
- Disclosed in the 2022 filing, covering 2021
- Transparency
- 4 / 10
- vs category median 4 / 10 · typical
Compared against 192 Cleaning & Maintenance brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Unit economics
Average unit generates $350K/year in gross sales. Revenue-to-investment ratio: 2.7x.
Fee burden
Total ongoing fee load of 8.0% — below the Cleaning & Maintenance average of 9.7%.
Disclosure
Transparency score 4/10 — this franchisor discloses detailed breakdowns (quartiles, segments, or cohort data). Buyers can model unit economics with higher confidence.
Operator retention
System contracting at -41.4% CAGR over 3 years. Investigate whether closures are franchisor-driven consolidation or franchisee exits.
Multi-unit rate
Only 1% of franchisees own multiple units. Could indicate challenging economics or a young system where operators haven't had time to expand.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Cleaning & Maintenance averages
How Renew Crew Compares
Is the system healthy?
Source: FDD 2022 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 17
- Opened
- 1
- Last reporting year
- Closed
- 10
- Terminated
- 9
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 1
- Term expired, not renewed (per Item 20)
- Turnover rate
- 58.8%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Multi-unit owners
- 1.0%
- Net growth (3-yr)
- -41.4%
- Net unit change over 3 years
- 3-yr CAGR
- -41.4%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 0
- Transfers (3yr)
- 1
- Reacquired (3yr)
- 0
- Franchisor bought back
- Projected new
- 3
- Franchisor's next-year forecast
- Transfer rate
- 5.9%
- Owners selling to other franchisees
- Termination rate
- 58.8%
- Franchisor-initiated terminations
- Ceased ops
- 52.9%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 10 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
10
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 5 7(a) loans on file; statistical reliability is limited below 10 loans.
- Total loans
- 5
- Loan volume
- $643K
- Median loan
- $25K
- 50th percentile
- Charge-off rate
- N/A
- limited sample (5 loans) — rate not shown below 10
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 4
- Defaults
- N/A
Explore lender portfolios on Bank Reports or regional data on State Reports.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Exterior-cleaning franchisor with strongly negative net worth (-$3,868,608) and declining units (-41.4% net growth) on a small 17-unit base. Eight Item-3 matters, all against affiliate 360 Painting/CEO Paul Flick (settlements up to $140,000, plus 4 governmental actions). Multiple concerns: negative equity, shrinking system, affiliate litigation.
Litigation (Item 3)
360 Painting and CEO Paul Flick involved in 5 litigation matters. (1) 360 Painting LLC v. DeGregorio LLC (N.D. Ill. 2021): Breach of franchise agreement, personal guaranty, and fraud claims settled for $21,000 on 12/24/2021. (2) Deborah Carreno v. 360 Painting (S.D. Cal. 2019): Breach of implied covenant, misrepresentation, and unfair practices claims settled for $57,500 in 11/2021. (3) Leslie Owens Brown v. 360 Painting Inc. and Paul Flick (Maryland 2013): Unregistered franchise claim settled for $46,000 via consent order 10/10/2013. (4) MMG-360 LLC v. Paul Flick et al. (Ohio 2011): Fraud and breach of contract settled in 7/2013. (5) Maryland Securities Commissioner administrative proceeding (Case 2015-0477) initiated 2/23/2016 regarding franchise activities. No pending litigation or litigation against franchisees in last fiscal year.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Robinson, Farmer, Cox Associates, PLLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 39 / 100 verdict
- 01MINORNegative net worth -$3,868,608
- 02MEDSharp unit decline, net growth -41.4%
- 03HIGH8 litigation matters (affiliate/CEO) including 4 governmental actions
- 04MEDItem 19 disclosed, positive net income $512,228 partly offsets
- 05MINORSmall 17-unit system
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 8.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2022 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 2 |
| Territory type | Zip Codes |
| Protected territory | Yes |
| Exclusive territoryℹ | Yes |
| Territory population | 325,000 |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | No |
| Termination notice | 30 days |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | Virginia |
| Litigation count | 8 |
View Item 3 litigation summary
360 Painting and CEO Paul Flick involved in 5 litigation matters. (1) 360 Painting LLC v. DeGregorio LLC (N.D. Ill. 2021): Breach of franchise agreement, personal guaranty, and fraud claims settled for $21,000 on 12/24/2021. (2) Deborah Carreno v. 360 Painting (S.D. Cal. 2019): Breach of implied covenant, misrepresentation, and unfair practices claims settled for $57,500 in 11/2021. (3) Leslie Owens Brown v. 360 Painting Inc. and Paul Flick (Maryland 2013): Unregistered franchise claim settled for $46,000 via consent order 10/10/2013. (4) MMG-360 LLC v. Paul Flick et al. (Ohio 2011): Fraud and breach of contract settled in 7/2013. (5) Maryland Securities Commissioner administrative proceeding (Case 2015-0477) initiated 2/23/2016 regarding franchise activities. No pending litigation or litigation against franchisees in last fiscal year.
Items 10, 11
Training & Operations
- Classroom training
- 76 hrs
- On-the-job training
- 4 hrs
- Ongoing training
- Required
- Time to open
- 2 mo
- From signing to launch
- POS system
- Vonigo
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Vonigo
Item 20 · call current owners
Franchisee Contacts
6 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
RENEW CREW · FDD (2022) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a RENEW CREW franchise?
The total investment to open a RENEW CREW franchise ranges from $108K – $149K, with an initial franchise fee of $65K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do RENEW CREW franchise owners earn?
According to Item 19 of the RENEW CREW FDD, the average gross sales per unit is $350K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is Item 19 in the RENEW CREW FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the RENEW CREW FDD and qualifies whose outlets they describe.
What is RENEW CREW's franchise failure rate?
SBA 7(a) loan charge-off data is not available for RENEW CREW (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many RENEW CREW franchise locations are there?
As of their most recent FDD filing, RENEW CREW has 17 total units in the United States, including 17 franchised units and 0 company-owned units. 1 new units were opened in the latest reporting year.
Is RENEW CREW a good franchise to buy?
FranchiseVerdict rates RENEW CREW as a C-grade franchise with a verdict score of 39 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
If you represent RENEW CREW, you can request corrections or provide updated information.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.