Renew Crew Franchise Cost, Revenue & Review 2026
- Investment
- $108K – $149K
- Disclosed sales
- $350K
- gross sales, not profit
- SBA charge-off
- Under 10 loans (5)
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
Renew Crew is an exterior cleaning franchise offering pressure washing, soft washing, and wood restoration for homes and businesses. Franchisees run route-based operations, managing crews, scheduling, and accounts.
FranchiseVerdict summary · 2026
A RENEW CREW franchise requires a total initial investment of $108K – $149K, including a $65K franchise fee and an ongoing 6.0% royalty[2]. Per the 2022 FDD, average unit revenue was $350K[2]. FranchiseVerdict grade: F (Weakest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: high - issued more than two years ago
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✗ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored7 of 7 headline figures on this page cite a page of the filing.
Overview
- Investment
- $108K – $149K
- 40th pct Cleaning & Ma…
- Avg gross sales
- $350K
- 8th pct Cleaning & Ma…
- Royalty
- 6.0%
- 14th pct Cleaning & Ma…
- Units
- 17
- 27th pct Cleaning & Ma…
- SBA charge-off
- N/A
Quick verdict · Cleaning & Maintenance · color = vs category peers
Green = favorable by >10% vs Cleaning & Maintenance median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $108K – $149K including a $65K franchise fee, 6.0% ongoing royalty.
- RETURNSAverage unit revenue of $350K/year.
- RISKVerdict F (Weakest tier), verdict score 25/100 (higher is better).
- GROWTHNegative: net -7 franchised outlets in the latest year (1 opened, 10 closed) (Item 20).
- FLAG9 units terminated last reporting year (52.9% of the system). Ask existing franchisees why.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Renew Crew, LLC
- Parent company
- PSB Group, Inc.
- FDD Item 1, page 8 of the 2022 FDD
- Ultimate parent
- AE Capital, LLC
- FDD Item 1, page 8 of the 2022 FDD
- Predecessor
- Renew Crew Franchising Corporation
- Prior franchisor entity
- CEO title
- Chief Executive Officer
- Paul Flick
- Incorporated in
- DE
- HQ
- 126 Garrett Street, Suite J, Charlottesville, VA 22902
- Auditor
- Robinson, Farmer, Cox Associates, PLLC
- Audited financials
- Franchisor revenue
- $12.4M
- vs $8.8M prior year
- Management churn noted
- Frequent turnover
- Item 2 disclosed frequent executive changes
Same owner · FDD Item 1, page 8
9 other brands on this site name AE Capital, LLC as parent or ultimate parent in their own FDD.
- 360 PaintingD
- HOUSE DOCTORSB
- Kitchen WiseD
- Maid RightC
- PROLIFT GARAGE DOORSF
- RUBBISH WORKSD
- RooterManC
- The Grout MedicB
- WINDOW GANGB
Grouped by the owner's name as each filing prints it (this page: the 2022 FDD). Spelling variants of the same group may be listed apart; a brand is never grouped with an owner its filing does not name.
Overview
About
- CEO
- Paul Flick
- Headquarters
- VA
- Founded
- 2019
- FDD year
- 2022
- States available
- 10
Leadership team6 execs · Item 2
Executive team
Paul Flick
Chief Executive Officer
6 yrs in role
Has served as CEO of Premium Service Brands (PSB) at its headquarters in Charlottesville, VA since January 2015. Also serves as CEO of affiliated companies including 360 Painting (since April 2013), Pro Lift (since September 2015), Handyman Pro (since April 2018), Maid Right (since April 2018), Kitchen Wise (since September 2019), Rubbish Works (since November 2020), House Doctors and the Grout Medic (since September 2021), and RooterMan (since January 2022).
Deborah Jewell
Vice President of Learning
5 yrs in role
From May 2015 to March 2021, served as Senior Director for the University of Virginia Darden School Foundation.
David Raymond
Chief Operating Officer
5 yrs in role
From July 2019 to February 2021, served as Vice President of Operations. From October 2018 to June 2019, was Vice President of affiliated company Pro Lift in Charlottesville, VA. From February 2016 to October 2018, was President of DoorAbility Inc. in Tampa, FL. Was a Senior Franchise Business Consultant at College Hunks Hauling Junk and Moving from August 2015 to December 2018 in Tampa, FL.
Mark Montini
Chief Marketing Officer
4 yrs in role
From October 2019 to March 2021, served as Chief Marketing Officer for Tropical Smoothie Cafe in Atlanta, GA. From January 2018 to October 2019, served as Chief Marketing Officer for Floor Coverings International in Atlanta, GA. From January 2017 to October 2017, served as Chief Executive Officer of Naranga.
Russell Kruse
Chief Legal Officer
5 yrs in role
From January 1, 2019 to February 2021, served as a partner of the law firm of Royer Caramanis, PLC in Charlottesville, Virginia. From August 2016 to December 2018, was an associate with the law firm of Tucker Griffin Barnes, P.C. in Charlottesville, Virginia. Prior to August 2016, was an attorney with The Paullin Law Firm, P.C. in Richmond, Virginia.
J. Patrick Dannelly
Chief Financial Officer
5 yrs in role
From May 2019 to April 2021, served as Interim Chief Financial Officer for several private equity sponsored companies in Columbia, Maryland. From 2013 to May 2019, served as Chief Financial Officer of Authority Brands in Columbia, Maryland.
Can you afford it, and what does the money buy?
Entry cost runs 24% below the typical cleaning & maintenance franchise.
Source: FDD 2022 · Items 5–7
Full Item 7 breakdown12 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Franchise Feenot refundable | $65K | $65K | |
| Vehicle | $2K | $5K | |
| Real Estate and/or Leasehold Improvements | $0 | $3K | |
| Equipment & Supplies | $3K | $8K | |
| Insurance | $2K | $5K | |
| Signage | $3K | $4K | |
| Technology Fee | $5K | $5K | |
| Grand Opening | $3K | $5K | |
| Training Expenses | $3K | $5K | |
| Licenses/Bonds | $100 | $2K | |
| Professional Fees | $2K | $3K | |
| Additional Funds (3 months) | $23K | $40K | |
| Total initial investment | $108K | $149K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $108K – $149K
- Top 40% of category vs category
- Liquid capital req'd
- $23K – $40K
- Middle of category vs category
- Franchise fee
- $65K – $65K
- Bottom third — review vs category
- Royalty
- 6.0%
- Set by a formula · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 8.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $5K |
| Transfer fee | $10K |
| Renewal fee | $15K |
| Total fee load | 8.0% of rev |
What do units actually make?
Average unit sales run 35% below the cleaning & maintenance norm.
Source: FDD 2022 · Item 19
Single-unit · not modelled
Returns at a glance
An FDD discloses gross sales, not profit, and the operating costs that turn one into the other are in no filing. We publish no modelled return for RENEW CREW until someone supplies them — yours, in the models below.
—
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
Total invested capital · disclosed
$160K
Item 7 initial investment plus working capital, as filed — the one figure here that needs no assumption.
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
What one unit earns on your invested capital
Model A · Single-Unit Return
Computes unlevered return on invested capital (ROIC) for a single franchise unit, read against the 30–60% reference band · Yale SOM, Post-MBA Path Exhibit 2 (2023). Below that band a passive index fund likely outperforms; above it the franchisor has pricing power you're subsidizing.
Note: Item 19 revenue is what the franchisor discloses, and it is the top line only — gross sales are not profit. No FDD discloses the operating costs that turn one into the other, so those fields start empty and nothing is modelled until you supply them from your own lease quote, labor market and build-out budget.
Returns model · single-unit ROIC
What would one RENEW CREW unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
What 25 units return when you use SBA financing
Model B · Return on Equity: Debt-Financed Acquisition
Models a 25-unit portfolio acquisition financed with an SBA 7(a) loan. Shows equity IRR (your return on cash invested), DSCR (how safely the cash flow covers debt service), and the capital stack (SBA + seller + equity breakdown).
This is the “search fund” or “entrepreneurship through acquisition” scenario: you buy an existing multi-unit operator, use leverage to amplify returns, and either operate or hire management. The 25-unit size is the typical minimum for an SBA-backed franchise portfolio acquisition to pencil as a full-time income.
What “return on equity” means here: if you put in $500K of your own cash and the business generates enough EBITDA to pay down debt and grow, your equity IRR is the annual return on that $500K, including the value created when you eventually sell. Target IRR for a search fund is typically 25–35%.
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
A 25-unit return is built on a per-unit EBITDA. Fill in the operating costs in Model A above and this model runs on that figure, or take the whole scenario to the full ROI workbench, where the portfolio and LBO models accept your own per-unit economics directly.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2022 FDD
Financial Performance
- Avg gross sales
- $350K
- Per unit, per year
Gross sales are revenue before expenses — not profit. Actual owner earnings depend on rent, labor, royalties, marketing fees, and debt service.
- Item 19 type
- gross sales
- Sample size
- 12 outlets
- vs category median 32 · small
- Range (low → high)
- $15K→$800KCited, not corroborated — printed on page 38 of the 2022 FDD. Nothing else in our record independently restates or re-derives it.
- Cohort dispersion (min → max)
- Reporting year
- 2021
- Fiscal year the figures cover
- Source filing
- FDD 2022
- Disclosed in the 2022 filing, covering 2021
- Transparency
- 4 / 10
- vs category median 4 / 10 · typical
Compared against 191 Cleaning & Maintenance brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Unit economics
Average unit generates $350K/year in gross sales. Revenue-to-investment ratio: 2.7x.
Fee burden
Total ongoing fee load of 8.0% (near the Cleaning & Maintenance median).
Disclosure
Transparency score 4/10 — this franchisor discloses detailed breakdowns (quartiles, segments, or cohort data). Buyers can model unit economics with higher confidence.
Operator retention
System contracting at -41.4% CAGR over 3 years. Investigate whether closures are franchisor-driven consolidation or franchisee exits.
Multi-unit rate
Only 1% of franchisees own multiple units. Could indicate challenging economics or a young system where operators haven't had time to expand.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Cleaning & Maintenance medians
How Renew Crew Compares
Category median of published Cleaning & Maintenance brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2022 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 17
- Opened
- 1
- Last reporting year
- Closed
- 10
- Terminated
- 9
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 1
- Term expired, not renewed (per Item 20)
- Turnover rate
- 58.8%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Multi-unit owners
- 1.0%
- Net growth (3-yr)
- -41.4%
- Net unit change over 3 years
- 3-yr CAGR
- -41.4%
- Compounded over last 3 years
Last fiscal year · Item 20 exits and transfers
- Terminated
- 9
- Not renewed
- 1
- Signed, not yet open
- 0
- 0.00 per open outlet · Item 20 Table 5
- Projected new
- 3
- Franchisor's next-year forecast
- Transfer rate
- 5.9%
- Owners selling to other franchisees
- Termination rate
- 58.8%
- Franchisor-initiated terminations
- Ceased ops
- 52.9%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 10 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
10
states with franchisees (per FDD Item 12)
Where the owners are · Item 20 owner list
5 current owners across 4 states.
- TE 2
- GE 1
- IT 1
- NO 1
Counts only, from the list the franchisor prints in Item 20; 1 entries carry no state. Names and phone numbers are for your own due diligence and are not shown here.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 5 7(a) loans on file; statistical reliability is limited below 10 loans.
- Total loans
- 5
- Loan volume
- $643K
- Median loan
- $25K
- 50th percentile
- Charge-off rate
- Under 10 loans (5)
- Insufficient SBA coverage: 5 loans, rate hidden below 10
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- Under 10 loans (5)
- 5-yr charge-off
- Under 10 loans (5)
- Loans approved 2021+
- Active lenders
- 4
- Defaults
- N/A
Explore lender portfolios on Bank Reports or regional data on State Reports.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Exterior-cleaning franchisor with strongly negative net worth (-$3,868,608) and declining units (-41.4% net growth) on a small 17-unit base. Eight Item-3 matters, all against affiliate 360 Painting/CEO Paul Flick (settlements up to $140,000, plus 4 governmental actions). Multiple concerns: negative equity, shrinking system, affiliate litigation.
Litigation (Item 3)
Subject: the franchisor is a named party (defendant).
360 Painting and CEO Paul Flick involved in 5 litigation matters. (1) 360 Painting LLC v. DeGregorio LLC (N.D. Ill. 2021): Breach of franchise agreement, personal guaranty, and fraud claims settled for $21,000 on 12/24/2021. (2) Deborah Carreno v. 360 Painting (S.D. Cal. 2019): Breach of implied covenant, misrepresentation, and unfair practices claims settled for $57,500 in 11/2021. (3) Leslie Owens Brown v. 360 Painting Inc. and Paul Flick (Maryland 2013): Unregistered franchise claim settled for $46,000 via consent order 10/10/2013. (4) MMG-360 LLC v. Paul Flick et al. (Ohio 2011): Fraud and breach of contract settled in 7/2013. (5) Maryland Securities Commissioner administrative proceeding (Case 2015-0477) initiated 2/23/2016 regarding franchise activities. No pending litigation or litigation against franchisees in last fiscal year.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Robinson, Farmer, Cox Associates, PLLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 25 / 100 verdict
- 01MINORNegative net worth -$3,868,608
- 02MEDSharp unit decline, net growth -41.4%
- 03HIGH8 litigation matters (affiliate/CEO) including 4 governmental actions
- 04MEDItem 19 disclosed, positive net income $512,228 partly offsets
- 05MINORSmall 17-unit system
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 8.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2022 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 2 |
| Territory type | Exclusive territory |
| Protected territory | Yes |
| Exclusive territoryℹ | Yes |
| Territory population | 325,000 |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 20 mi |
| Right of first refusalℹ | No |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Curable defaultsℹ | 2 |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | Virginia |
| Litigation count | 8 |
View Item 3 litigation summary
360 Painting and CEO Paul Flick involved in 5 litigation matters. (1) 360 Painting LLC v. DeGregorio LLC (N.D. Ill. 2021): Breach of franchise agreement, personal guaranty, and fraud claims settled for $21,000 on 12/24/2021. (2) Deborah Carreno v. 360 Painting (S.D. Cal. 2019): Breach of implied covenant, misrepresentation, and unfair practices claims settled for $57,500 in 11/2021. (3) Leslie Owens Brown v. 360 Painting Inc. and Paul Flick (Maryland 2013): Unregistered franchise claim settled for $46,000 via consent order 10/10/2013. (4) MMG-360 LLC v. Paul Flick et al. (Ohio 2011): Fraud and breach of contract settled in 7/2013. (5) Maryland Securities Commissioner administrative proceeding (Case 2015-0477) initiated 2/23/2016 regarding franchise activities. No pending litigation or litigation against franchisees in last fiscal year.
Items 10, 11
Training & Operations
- Classroom training
- 76 hrs
- On-the-job training
- 4 hrs
- Ongoing training
- Required
- Field support
- 4 hrs/yr
- On-site visits per year
- Time to open
- 2 mo
- From signing to launch
- Site selection
- You (home office model; office relocation requires franchisor written approval)
- Franchisor financing
- Not offered
- Item 10
- POS system
- Vonigo
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Vonigo
Item 20 · call current owners
Franchisee Contacts
6 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a RENEW CREW franchise?
The total investment to open a RENEW CREW franchise ranges from $108K – $149K, with an initial franchise fee of $65K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do RENEW CREW franchise owners earn?
According to Item 19 of the RENEW CREW FDD, the average gross sales per unit is $350K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
Who owns RENEW CREW?
RENEW CREW is franchised by Renew Crew, LLC. Its parent company is PSB Group, Inc.. The ultimate parent named in the FDD is AE Capital, LLC. Source: FDD Item 1, 2022 filing.
What is Item 19 in the RENEW CREW FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the RENEW CREW FDD and qualifies whose outlets they describe.
What is RENEW CREW's franchise failure rate?
SBA 7(a) loan charge-off data is not available for RENEW CREW (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many RENEW CREW franchise locations are there?
As of their most recent FDD filing, RENEW CREW has 17 total units in the United States, including 17 franchised units and 0 company-owned units. 1 new units were opened in the latest reporting year.
Is RENEW CREW a good franchise to buy?
FranchiseVerdict rates RENEW CREW as a F-grade franchise with a verdict score of 25 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.