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FranchiseVerdict

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3 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These brands report different earnings metrics (P&L Bottom Line, EBITDA $9). Financial figures may not be directly comparable.

These figures come from FDDs of different years (2025, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
The Learning Experience logoAStrongest tier
The Learning Experience
Education
2026 FDD
Remove
Town Square logoCAverage
Town Square
Education
2026 FDD
Remove
Water Wings Swim School logoCAverage
Water Wings Swim School
Education
2025 FDD
Remove
Vitals
FDD filing
FDD issued Apr 24, 2026
2026 FDD
FDD issued Apr 14, 2025
Investment range
$806K – $1.6M
$893K – $1.5M
$994K – $1.4M
Liquid capital
$300K – $450K
$90K – $165K
$30K – $60K
Franchise fee
$60K
$100K
$50K
Royalty rate
7.0%
7.0%
6.0%
Ad fund rate
1.0%
1.0%
2.0%
Performance
Avg gross sales
$2.2M
$1.3MIncl. company outlets
$1.6MCompany-owned only
Median gross sales
$2.2M
$1.4MIncl. company outlets
Not extracted
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not extracted
$629K
Earnings metric
Not classified
P&L Bottom Line
EBITDA $9
Risk
Rating
AStrongest tier
CAverage
CAverage
Verdict score
83 / 100
43 / 100
40 / 100
SBA charge-off rate
7.2% (n=306)
Limited · 10 loans
Not SBA-matched
SBA loans on record
306
10
N/A
Scale
Total units
465
11
12
Net change (latest yr)
+50
+2
Not extracted
Signed, not yet open
238 (0.51 per open outlet)
12 (1.09 per open outlet)
Not extracted
Turnover rate
1.4%
0.0%
0.0%
Contract
Initial term (years)
20
10
10
Renewal term (years)
5
10
5
Initial training (hrs)
221
40
120
Contacts
Franchisee phones
486
14
3

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