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FranchiseVerdict

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2 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
The Good Feet Store logoAStrongest tier
The Good Feet Store
Retail
Remove
My Eyelab logoAStrongest tier
My Eyelab
Retail
Remove
Vitals
Investment range
$266K – $638K
$300K – $601K
Liquid capital
$30K – $80K
$30K – $45K
Franchise fee
$25K
$35K
Royalty rate
1.8%
4.0%
Ad fund rate
3.0%
8.0%
Performance
Avg gross sales
N/A
$1.1M
Median gross sales
N/A
$950K
Avg owner earnings
Metric varies by brand. Check type below
N/A
N/A
Earnings metric
Not classified
Not classified
Risk
Rating
AStrongest tier
AStrongest tier
Verdict score
64 / 100
74 / 100
SBA charge-off rate
0.0%
14.3%
SBA loans on record
2
31
Scale
Total units
288
142
Net change (latest yr)
N/A
N/A
Turnover rate
1.0%
6.8%
Contract
Initial term (years)
5
10
Renewal term (years)
5
5
Initial training (hrs)
53
102
Contacts
Franchisee phones
274
11

Looking for a detailed head-to-head breakdown?

Read the The Good Feet Store vs My Eyelab editorial comparison →

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