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FranchiseVerdict

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2 brands side-by-side

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indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
The Covery logoDBelow average
The Covery
Healthcare
2025 FDD
Remove
Gameday Men's Health logoBAbove average
Gameday Men's Health
Healthcare
2025 FDD
Remove
Vitals
FDD filing
FDD issued Jun 1, 2025
FDD issued May 8, 2025
Investment range
$260K – $383K
$225K – $410K
Liquid capital
$15K – $25K
$55K – $75K
Franchise fee
$43K
$50K
Royalty rate
6.8%
6.0%
Ad fund rate
Not extracted
2.0%
Performance
Avg gross sales
$709KIncl. company outlets
No Item 19 representation
Median gross sales
Not extracted
Not disclosed
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not disclosed
Earnings metric
Not classified
Not classified
Risk
Rating
DBelow average
BAbove average
Verdict score
31 / 100
68 / 100
SBA charge-off rate
Under 10 loans (2)
Limited · 145 loans
SBA loans on record
2
145
Scale
Total units
18
262
Net change (latest yr)
+1
+242
Signed, not yet open
Not extracted
292 (1.11 per open outlet)
Turnover rate
11.1%
0.4%
Contract
Initial term (years)
10
10
Renewal term (years)
10
5
Initial training (hrs)
57
21
Contacts
Franchisee phones
13
230

Looking for a detailed head-to-head breakdown?

Read the The Covery vs Gameday Men's Health editorial comparison →

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