FranchiseVerdict
The Covery logo
FV-02618·STRONGExcellent86

The Covery

Formerly known as Junior's Wellness

Health & Wellness - OtherFranchising since 2021Website
Investment
$260K – $383K
60th pct Other
Avg revenue
$709K
25th pct Other
Royalty
Units
9
37th pct Other
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $260K – $383K including a $43K franchise fee.
  • Average unit revenue of $709K/year.
  • Rated STRONG with a risk score of 53/100. SBA loan default rate of 0.0% across 6 loans (below the industry average).
  • Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.

Item 1 · who you're contracting with

The Franchisor

Legal entity
R-WELLNESS, LLC
Incorporated in
Louisiana
HQ
16161 Perkins Road, Baton Rouge, Louisiana 70810
Auditor
LAPORTE
Audited financials
Franchisor revenue
$768K
vs $723K prior year
⚠ Going-concern note
Disclosed in FDD 2025
Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one The Covery unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $708,514
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: personal services
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $260K–$383K
Working capital
$
FDD reports $15K–$25K

Unlevered ROIC · per unit

44%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$149K
EBITDA margin
21.0%
Total invested
$341K
Payback
28 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 The Covery units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$2.0M

on $9.9M purchase

Total debt

$7.9M

SBA $5.0M + senior + seller note

Overview

About

The Covery operates as a B2B software/services platform providing fraud detection and risk management solutions to e-commerce and fintech clients. Franchisees likely manage client relationships, deliver platform implementation, provide ongoing support, and handle local sales and account management within their protected territory.

CEO
Daniel Stickler
Founded
2020
FDD year
2025
States available
4

Item 7 · what it costs

The Vitals

Total investment
$260K – $383K
All-in to open one unit
Liquid capital
$15K – $25K
Cash you must have on hand
Franchise fee
$43K
Royalty
The greater of $2,500 per month or 6.75% of Gross Revenues
Ad fund
Currently 1.75% of Gross Revenues
Total fee load
8.5%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$709K
Per unit, per year
Median gross sales
Item 19 type
Gross Revenues
Sample size
5 units
vs category median 12 · small
Range (low → high)
$475K$943K
Cohort dispersion
Transparency
3 / 5
vs category median 4 / 5 · below
Revenue rank25th
vs Health & Wellness - Other peers
Investment cost rank60th
Lower investment ranks lower (better)
Royalty rate rank72th
Lower royalty = lower percentile (better)
Unit count rank37th
vs Health & Wellness - Other peers
Risk score rank29th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
9
Opened
0
Last reporting year
Closed
1
Turnover rate
11.1%
Company-owned
9
Corporate units in the system
% franchised
0%
vs corporate-owned
Net growth (yr3)
+12.5%
Net unit change last year
3-yr CAGR
+200.0%
Compounded over last 3 years
2023
9-1
Franchised units
2024
8
Franchised units
2025
3
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 7 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 7 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
6
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

53
Risk · 0-100
STRONG53 / 100

This early-stage fraud prevention franchise lacks disclosed profitability metrics, has minimal system size, and imposes substantial fixed royalty obligations that could strain franchisee cash flow.

Score breakdown · what drove the 53 / 100 rating

  1. 01MEDNet Income not disclosed in FDD Item 19 — cannot assess true profitability or ROI against $259.5k-$382.5k investment
  2. 02MEDOnly 9 units system-wide with modest 12.5% YoY growth suggests limited scale and unproven unit economics
  3. 03MINORHigh royalty floor of $2,500/month ($30k annually) creates cash flow pressure on underperforming locations
  4. 04MINORSignificant gap between average revenue ($708.5k) and royalty obligations (6.75% + floor) — unclear net income after all costs
  5. 05MINORSmall franchise system increases risk of franchisor viability and support infrastructure

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radial/Population
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Louisiana

Item 11

Training & Operations

Classroom training
22 hrs
On-the-job training
35 hrs
POS system
ZENOTI
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

13 numbers

Locked
(727) 638-••••
FL
(662) 420-••••
MS
(318) 235-••••
LA

One-time purchase · CSV download · Validation questions included

FDD download

The Covery · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above