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3 brands side-by-side
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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
These brands report different earnings metrics (Adjusted Profit, P&L Bottom Line). Financial figures may not be directly comparable.
These figures come from FDDs of different years (2025, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.
Focus by buyer type
| Brand |  BAbove averageThe Brothers that just do Gutters Home Services 2026 FDD Remove |  BAbove averageService Experts Home Services 2025 FDD Remove | SE AStrongest tierSurface Experts Home Services 2026 FDD Remove |
|---|---|---|---|
| Vitals | |||
FDD filing | FDD issued Apr 24, 2026 | FDD issued Apr 7, 2025 | FDD issued Apr 6, 2026 |
Investment range | $145K – $285K | $146K – $285K | $156K – $273K |
Liquid capital | $45K – $125K | $30K – $70K | $60K – $75K |
Franchise fee | $50K | $60K | $75K |
Royalty rate | 10.0% | 6.0% | 8.0% |
Ad fund rate | 2.0% | 2.0% | Not extracted |
| Performance | |||
Avg gross sales | $1.1MOutlet subset | $6.3MCompany-owned only | $721KOutlet subset |
Median gross sales | $1.0MOutlet subset | Not extracted | Not extracted |
Avg owner earnings Metric varies by brand. Check type below | $320K | Not extracted | Not extracted |
Earnings metric | Adjusted Profit | P&L Bottom Line | Not classified |
| Risk | |||
Rating | BAbove average | BAbove average | AStrongest tier |
Verdict score | 56 / 100 | 50 / 100 | 90 / 100 |
SBA charge-off rate | 21.4% (n=76) | Not SBA-matched | Limited · 40 loans |
SBA loans on record | 76 | N/A | 40 |
| Scale | |||
Total units | 110 | 89 | 103 |
Net change (latest yr) | +10 | 0 | +16 |
Signed, not yet open | 15 (0.14 per open outlet) | 0 (0.00 per open outlet) | Not extracted |
Turnover rate | 9.1% | 0.0% | 2.9% |
| Contract | |||
Initial term (years) | 10 | 10 | 10 |
Renewal term (years) | 10 | 10 | 5 |
Initial training (hrs) | 75 | 145 | 36 |
| Contacts | |||
Franchisee phones | 25 | 2 | 0 |
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