Surface Experts Franchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
FranchiseVerdict summary · 2026
A Surface Experts franchise requires a total initial investment of $156K – $273K, including a $75K – $138K franchise fee and an ongoing 8.0% royalty[2]. Per the 2026 FDD, average unit revenue was $721K[2]. FranchiseVerdict grade: A (Strongest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2026 FDD issuance
Overview
- Investment
- $156K – $273K
- 62nd pct Home Services
- Avg gross sales
- $721K
- Outlet subset14th pct Home Services
- Royalty
- 8.0%
- 65th pct Home Services
- Units
- 103
- 60th pct Home Services
- SBA charge-off
- N/A
Quick verdict · Home Services · color = vs category peers
Green = favorable by >10% vs Home Services avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $156K – $273K including a $75K franchise fee, 8.0% ongoing royalty.
- RETURNSAverage unit revenue of $721K/year (reported for a subset of outlets rather than the whole system).
- RISKVerdict A (Strongest tier), verdict score 90/100 (higher is better).
- GROWTHSystem growing at 35.5% CAGR over 3 years with 103 total units. Strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Surface Experts Franchising LLC
- CEO title
- Chief Executive Officer
- Jacob Grady
- Incorporated in
- WA
- HQ
- 111 W. Cataldo Avenue, Suite 1, Spokane, WA 99201
- Auditor
- Smith & Howard
- Audited financials
- Franchisor revenue
- $9.6M
- vs $7.3M prior year
Overview
About
Surface Experts operates a mobile service business providing minor repairs to interior surfaces such as vinyl, wood, glass, linoleum, tile, laminate, and stainless steel, serving commercial and residential customers.
- CEO
- Jacob Grady
- Headquarters
- WA
- Founded
- 2018
- FDD year
- 2026
- States available
- 33
Can you afford it, and what does the money buy?
Entry cost is about average for a home services franchise.
Source: FDD 2026 · Items 5–7
FDD Item 7 · 2026 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $75K | $75K |
| Working capital (3–6 mo) | $60K | $75K |
| Equipment, build-out, other | $21K | $123K |
| Total initial investment | $156K | $273K |
Source: Surface Experts 2026 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $156K – $273K
- Middle of category vs category
- Liquid capital req'd
- $60K – $75K
- Bottom third — review vs category
- Franchise fee
- $75K – $138K
- Bottom third — review vs category
- Royalty
- 8.0%
- Set by a formula · typical 6–8%
- Ad fund
- Up to 2% of Gross Sales; currently none charged
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 8.0% of gross sales |
| Technology fee | $500 |
| Transfer fee | $10K |
| Renewal fee | $5K |
What do units actually make?
Average unit sales run 43% below the home services norm.
Reported for a subset of outlets rather than the whole system
Source: FDD 2026 · Item 19
Single-unit · not modelled
Returns at a glance
An FDD discloses gross sales, not profit, and the operating costs that turn one into the other are in no filing. We publish no modelled return for Surface Experts until someone supplies them — yours, in the models below.
—
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for ad fund rate, COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
Total invested capital · disclosed
$282K
Item 7 initial investment plus working capital, as filed — the one figure here that needs no assumption.
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
What one unit earns on your invested capital
Model A · Single-Unit Return
Computes unlevered return on invested capital (ROIC) for a single franchise unit, read against the 30–60% reference band · Yale SOM, Post-MBA Path Exhibit 2 (2023). Below that band a passive index fund likely outperforms; above it the franchisor has pricing power you're subsidizing.
Note: Item 19 revenue is what the franchisor discloses, and it is the top line only — gross sales are not profit. No FDD discloses the operating costs that turn one into the other, so those fields start empty and nothing is modelled until you supply them from your own lease quote, labor market and build-out budget.
Returns model · single-unit ROIC
What would one Surface Experts unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for ad fund rate, COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
What 25 units return when you use SBA financing
Model B · Return on Equity: Debt-Financed Acquisition
Models a 25-unit portfolio acquisition financed with an SBA 7(a) loan. Shows equity IRR (your return on cash invested), DSCR (how safely the cash flow covers debt service), and the capital stack (SBA + seller + equity breakdown).
This is the “search fund” or “entrepreneurship through acquisition” scenario: you buy an existing multi-unit operator, use leverage to amplify returns, and either operate or hire management. The 25-unit size is the typical minimum for an SBA-backed franchise portfolio acquisition to pencil as a full-time income.
What “return on equity” means here: if you put in $500K of your own cash and the business generates enough EBITDA to pay down debt and grow, your equity IRR is the annual return on that $500K, including the value created when you eventually sell. Target IRR for a search fund is typically 25–35%.
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for ad fund rate, COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
A 25-unit return is built on a per-unit EBITDA. Fill in the operating costs in Model A above and this model runs on that figure, or take the whole scenario to the full ROI workbench, where the portfolio and LBO models accept your own per-unit economics directly.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2026 FDD
Financial Performance
Reported for a subset of outlets rather than the whole system
- Avg gross sales
- $721K
- Per unit, per year
Gross sales are revenue before expenses — not profit. Actual owner earnings depend on rent, labor, royalties, marketing fees, and debt service.
- Item 19 type
- Franchised Locations' 2025 Annual Gross Revenue by Performance Tier, for the 75-location Reporting Group - those open and operating at least 12 months as of December 31, 2025, drawn from 93 franchised locations in 103 territories and sitting in territories of 293,182 to 1,311,908 population. The filing splits that group into two separate quartile tables and prints no combined row for either: 66 franchises operating a single territory, where quartile average gross revenue runs $256,082 (Bottom 25%) to $1,111,479 (Top 25%) and individual locations run $148,345 to $1,602,723; and 9 franchises operating two or more territories, where the quartile averages run $899,392 to $2,137,697 and a single location reaches $2,305,247. A second table adds per-job indicators for the 75 - Average Gross Revenue Per Job $405.66 against a $265.00 median, Per Repair $288.10 - plus Average Monthly Rent of $850.25 and Cost of Goods Sold Per Job of $28.98 for the 67 locations that reported expenses. Excluded: 18 locations that opened in 2025 and 3 that closed.
- Sample size
- 75 outlets
- vs category median 33 · large
- Quartile band
- $256K→$1.1M
- Bottom 25% → top 25%
- Reporting year
- 2025
- Fiscal year the figures cover
- Source filing
- FDD 2026
- Disclosed in the 2026 filing, covering 2025
Compared against 319 Home Services brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Unit economics
Average unit generates $721K/year in gross sales. Revenue-to-investment ratio: 3.4x. Reported for a subset of outlets rather than the whole system.
Fee burden
8.0% royalty — higher than the category average of 6.7%.
Operator retention
System expanding at 35.5% CAGR over 3 years across 103 units — operators are staying and new ones are joining.
Multi-unit rate
Only 12% of franchisees own multiple units. Could indicate challenging economics or a young system where operators haven't had time to expand.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Home Services averages
How Surface Experts Compares
Is the system healthy?
Source: FDD 2026 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 103
- Opened
- 18
- Last reporting year
- Closed
- 0
- Terminated
- 3
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 2.9%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Multi-unit owners
- 12.0%
- Net growth (3-yr)
- +35.5%
- Net unit change over 3 years
- 3-yr CAGR
- +35.5%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 18
- Closed (3yr)
- 0
- Terminated (3yr)
- 3
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 3
- Reacquired (3yr)
- 0
- Franchisor bought back
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 33 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
33
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 40
- Loan volume
- $6.4M
- Median loan
- $150K
- 50th percentile
- Charge-off rate
- N/A
- no resolved loans yet — rate needs a terminal outcome
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 12
- Defaults
- 1
- Typical loan rate
- 8.8%
- avg rate to borrowers
- vs industry
- N/A
- NAICS 2383
- Jobs supported
- 216
- 3.4 per loan
- Lender concentration
- 50%
- top lender's share
Borrower mix: 95% went to startups / new businesses, 5% to established operators
Top lenders financing Surface Experts franchisees
Showing 3 of 12 lenders. The full breakdown — every lender, state distribution, interest rates & risk ratings — is in the SBA Lending Report below.
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into Surface Experts's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 5 lenders with concentration factor
- Per-state charge-off rates across 15 states
- Startup risk premium and job creation velocity
- 8-year lending trend
Instant access. No subscription.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Litigation (Item 3)
No litigation required to be disclosed in Item 3.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Smith & Howard
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
What are you signing up for?
Source: FDD 2026 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 2 |
| Territory type | protected |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory sizeℹ | Varies based on MFHU count (e.g., territory with 30,000 MFHU corresponds to $75,000 fee) |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Curable defaultsℹ | 2 |
| Mandatory arbitration | Yes |
| Arbitration location | Spokane, Washington (franchisor's headquarters location) |
| Jury trial waiver | Yes |
| Governing law | Washington (default; but "laws of the state where the Surface Experts Business is located" applies p |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed in Item 3.
Items 10, 11
Training & Operations
- Classroom training
- 36 hrs
- On-the-job training
- 0 hrs
- Training location
- Spokane, WA
- Ongoing training
- Required
- Field support
- 10 hrs/yr
- On-site visits per year
- Time to open
- 2 mo
- From signing to launch
- Site selection
- franchisee
- Franchisor financing
- Offered
- Item 10
- POS system
- Vonigo (ExpertNet operations portal)
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Vonigo (ExpertNet operations portal)
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Surface Experts franchise?
The total investment to open a Surface Experts franchise ranges from $156K – $273K, with an initial franchise fee of $75K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Surface Experts franchise owners earn?
According to Item 19 of the Surface Experts FDD, the average gross sales per unit is $721K. Important context: Reported for a subset of outlets rather than the whole system. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is Item 19 in the Surface Experts FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Surface Experts FDD and qualifies whose outlets they describe.
What is Surface Experts's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Surface Experts (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Surface Experts franchise locations are there?
As of their most recent FDD filing, Surface Experts has 103 total units in the United States, including 103 franchised units and 0 company-owned units. 18 new units were opened in the latest reporting year.
Is Surface Experts a good franchise to buy?
FranchiseVerdict rates Surface Experts as a A-grade franchise with a verdict score of 90 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.