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2 brands side-by-side
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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  BAbove averageThe Alley Quick-Service Restaurants Remove |  AStrongest tierPapa Murphy's Quick-Service Restaurants Remove |
|---|---|---|
| Vitals | ||
Investment range | $400K – $743K | $450K – $693K |
Liquid capital | $18K – $30K | $10K – $50K |
Franchise fee | $50K | $25K |
Royalty rate | 7.0% | 5.0% |
Ad fund rate | 1.0% | 2.0% |
| Performance | ||
Avg gross sales | N/A | $688K |
Median gross sales | N/A | $618K |
Avg owner earnings Metric varies by brand. Check type below | N/A | N/A |
Earnings metric | Not classified | Not classified |
| Risk | ||
Rating | BAbove average | AStrongest tier |
Verdict score | 51 / 100 | 69 / 100 |
SBA charge-off rate | 0.0% | 9.3% |
SBA loans on record | 6 | 119 |
| Scale | ||
Total units | 9 | 1,014 |
Net change (latest yr) | N/A | N/A |
Turnover rate | 12.5% | 4.7% |
| Contract | ||
Initial term (years) | 5 | 10 |
Renewal term (years) | 5 | 5 |
Initial training (hrs) | 169 | 300 |
| Contacts | ||
Franchisee phones | 9 | 1,158 |
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