The Alley vs Papa Murphy's
Franchise Comparison 2026
Both The Alley and Papa Murphy's are quick-service restaurants franchises. The Alley requires an investment of $400K – $743K while Papa Murphy's requires $450K – $693K. Papa Murphy's discloses average revenue of $688K; The Alley does not report Item 19 data. Papa Murphy's has SBA lending data on file with a 9.3% charge-off rate. FranchiseVerdict rates The Alley B (Above average) and Papa Murphy's A (Strongest tier).
| Metric | The Alley | Papa Murphy's |
|---|---|---|
| Verdict Grade | BAbove averageAbove average | AStrongest tierStrongest tier |
| Investment Range | $400K – $743K | $450K – $693K |
| Franchise Fee | $50K | $25K |
| Royalty Rate | 7.0% | 5.0% |
| Average Revenue (Item 19) | N/A | $688K |
| SBA Charge-Off Rate | Limited data | 9.3% (119 loans) |
| Total Units | 9 | 1,014 |
| Unit Growth (YoY) | N/A | N/A |
| Year Began Franchising | 2021 | 1995 |
| FDD Year | 2024 | 2026 |
Investment Range
$400K – $743K
$450K – $693K
Franchise Fee
$50K
$25K
Royalty Rate
7.0%
5.0%
Average Revenue (Item 19)
N/A
$688K
SBA Charge-Off Rate
Limited data
9.3% (119 loans)
Total Units
9
1,014
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
2021
1995
FDD Year
2024
2026