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2 brands side-by-side

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indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These figures come from FDDs of different years (2025, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
Taco Bell Express logoAStrongest tier
Taco Bell Express
Full-Service Restaurants
2026 FDD
Remove
Sbarro logoCAverage
Sbarro
Full-Service Restaurants
2025 FDD
Remove
Vitals
FDD filing
FDD issued Mar 26, 2026
FDD issued Mar 31, 2025
Investment range
$288K – $858K
$212K – $931K
Liquid capital
$10K – $20K
$10K – $15K
Franchise fee
$23K
$30K
Royalty rate
10.0%
5.0%
Ad fund rate
Not extracted
2.0%
Performance
Avg gross sales
No Item 19 representation
No Item 19 representation
Median gross sales
Not disclosed
Not disclosed
Avg owner earnings
Metric varies by brand. Check type below
Not disclosed
Not disclosed
Earnings metric
Not classified
Not classified
Risk
Rating
AStrongest tier
CAverage
Verdict score
74 / 100
40 / 100
SBA charge-off rate
6.1% (n=160)
36.4% (n=17)
SBA loans on record
160
17
Scale
Total units
235
371
Net change (latest yr)
-3
-2
Signed, not yet open
0 (0.00 per open outlet)
Not extracted
Turnover rate
4.7%
8.9%
Contract
Initial term (years)
10
10
Renewal term (years)
10
5
Initial training (hrs)
416
150
Contacts
Franchisee phones
36
220

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