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FranchiseVerdict

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2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These brands report different earnings metrics (Gross Sales, EBITDA10). Financial figures may not be directly comparable.

These figures come from FDDs of different years (2025, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
Swig logoBAbove average
Swig
Quick-Service Restaurants
2026 FDD
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Scooter’s Coffee logoAStrongest tier
Scooter’s Coffee
Quick-Service Restaurants
2025 FDD
Remove
Vitals
FDD filing
FDD issued Apr 30, 2026
FDD issued Apr 3, 2025
Investment range
$559K – $2.0M
$955K – $1.5M
Liquid capital
$35K – $80K
$16K – $86K
Franchise fee
$40K
$40K
Royalty rate
7.0%
6.0%
Ad fund rate
3.0%
2.0%
Performance
Avg gross sales
$1.4M
$915K
Median gross sales
Not extracted
$881K
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
$129K
Earnings metric
Gross Sales
EBITDA10
Risk
Rating
BAbove average
AStrongest tier
Verdict score
68 / 100
90 / 100
SBA charge-off rate
Under 10 loans (3)
0.0% (n=235)
SBA loans on record
3
235
Scale
Total units
142
849
Net change (latest yr)
+24
+96
Signed, not yet open
10 (0.07 per open outlet)
242 (0.29 per open outlet)
Turnover rate
2.1%
2.9%
Contract
Initial term (years)
10
10
Renewal term (years)
10
10
Initial training (hrs)
130
179
Contacts
Franchisee phones
0
508

Looking for a detailed head-to-head breakdown?

Read the Swig vs Scooter’s Coffee editorial comparison →

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