Swig Franchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
Swig is a drive-thru franchise known for its customized dirty sodas, specialty drinks, and cookies. Franchisees run drive-thru shops managing drink assembly, service, and staffing.
FranchiseVerdict summary · 2026
A Swig franchise requires a total initial investment of $535K – $1.1M, including a $40K franchise fee and an ongoing 7.0% royalty[2]. The 2026 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: A (Strongest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2026 FDD issuance
Overview
- Investment
- $535K – $1.1M
- 80th pct Service Resta…
- Avg gross sales
- N/A
- Royalty
- 7.0%
- 86th pct Service Resta…
- Units
- 142
- 79th pct Service Resta…
- SBA charge-off
- N/A
Quick verdict · Quick-Service Restaurants · color = vs category peers
Green = favorable by >10% vs Quick-Service Restaurants avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $535K – $1.1M including a $40K franchise fee, 7.0% ongoing royalty.
- RETURNSItem 19 discloses Gross Sales quartile data plus COGS%, Labor%, and Store-Level Operating Margin% (gross sales less COGS and labor, excluding occupancy, marketing, owner comp, financing, D&A) for 4 cohorts of 4 stores each (16 total) for full-year 2025 franchisee-operated traditional stores; no franchisee net income/profit dollar figure is disclosed.
- RISKVerdict A (Strongest tier), verdict score 65/100 (higher is better).
- GROWTHSystem growing at 2050.0% CAGR over 3 years with 142 total units. Strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Swig Franchising, LLC
- Parent company
- Swig Stores, LLC
- Ultimate parent
- Swig Holdings, LLC
- CEO title
- President
- Chase Wardrop
- Incorporated in
- Utah
- HQ
- 9350 S. 150 E., Suite 220, Sandy, UT 84070
- Auditor
- Kezos & Dunlavy
- Audited financials
Overview
About
- CEO
- Chase Wardrop
- Headquarters
- UT
- Founded
- 2016
- FDD year
- 2026
- States available
- 5
Can you afford it, and what does the money buy?
Entry cost runs 26% above the typical quick-service restaurants franchise.
Source: FDD 2026 · Items 5–7
FDD Item 7 · 2026 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $40K | $40K |
| Working capital (3–6 mo) | $35K | $80K |
| Equipment, build-out, other | $460K | $999K |
| Total initial investment | $535K | $1.1M |
Source: Swig 2026 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $535K – $1.1M
- Bottom third — review vs category
- Liquid capital req'd
- $35K – $80K
- Bottom third — review vs category
- Franchise fee
- $40K – $40K
- Middle of category vs category
- Royalty
- 7.0%
- percentage · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 9.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 7.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $600 |
| Transfer fee | $20K |
| Renewal fee | $20 |
| Inventory (initial) | $12K – $26K |
| Total fee load | 9.0% of rev |
What do units actually make?
Source: FDD 2026 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
Swig did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one Swig unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
11%
Below the 30–60% attractive-franchise band
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2026 FDD
Financial Performance
Item 19 discloses Gross Sales quartile data plus COGS%, Labor%, and Store-Level Operating Margin% (gross sales less COGS and labor, excluding occupancy, marketing, owner comp, financing, D&A) for 4 cohorts of 4 stores each (16 total) for full-year 2025 franchisee-operated traditional stores; no franchisee net income/profit dollar figure is disclosed.
- Item 19 type
- Gross Sales, COGS%, Labor%, and Store-Level Operating Margin% by quartile cohort (16 traditional franchised stores operating full year 2025)
- Sample size
- 16 outlets
- vs category median 20
- Range (low → high)
- $849K→$2.2M
- Cohort dispersion (min → max)
- Quartile band
- $904K→$1.9M
- Bottom 25% → top 25%
- Reporting year
- 2025
- Fiscal year the figures cover
- Source filing
- FDD 2026
- Disclosed in the 2026 filing, covering 2025
- Transparency
- 9 / 10
- vs category median 4 / 10 · above
Compared against 782 Quick-Service Restaurants brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 9.0% (near the Quick-Service Restaurants average).
Disclosure
Item 19 reports Gross Sales, COGS%, Labor%, and Store-Level Operating Margin% by quartile cohort (16 traditional franchised stores operating full year 2025) rather than annual gross sales, so unit revenue is not directly comparable.
Operator retention
System expanding at 2050.0% CAGR over 3 years across 142 units — operators are staying and new ones are joining.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Quick-Service Restaurants averages
How Swig Compares
Is the system healthy?
Source: FDD 2026 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 142
- Opened
- 24
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 99
- Corporate units in the system
- % franchised
- 31%
- vs corporate-owned
3-year detail · Item 20
- Opened (3yr)
- 24
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
- Projected new
- 54
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 5 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
5
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 3 7(a) loans on file; statistical reliability is limited below 10 loans.
- Total loans
- 3
- Loan volume
- $2.9M
- Median loan
- $750K
- 50th percentile
- Charge-off rate
- N/A
- limited sample (3 loans) — rate not shown below 10
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 3
- Defaults
- N/A
Explore lender portfolios on Bank Reports or regional data on State Reports.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Litigation (Item 3)
No litigation is required to be disclosed in Item 3
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Kezos & Dunlavy
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 65 / 100 verdict
- 01MINOR0 franchised units of 45 total (all company-owned)
- 02HIGHNo litigation, bankruptcy, or going-concern
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 9.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2026 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | none |
| Protected territory | No |
| Exclusive territoryℹ | No |
| Territory radius | 3 mi |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 3 years |
| Non-compete (miles)ℹ | 25 mi |
| Right of first refusalℹ | Yes |
| RoFR response window | 90 days |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | No |
| Arbitration location | Utah County or Salt Lake County, Utah |
| Jury trial waiver | Yes |
| Governing law | Utah |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation is required to be disclosed in Item 3
Items 10, 11
Training & Operations
- Classroom training
- 28 hrs
- On-the-job training
- 56 hrs
- Training location
- Virtual and Sandy/Utah company-owned location
- Ongoing training
- Required
- Time to open
- 15 mo
- From signing to launch
- Site selection
- franchisor approval required; franchisee uses preferred/approved real estate broker
- Franchisor financing
- Not offered
- Item 10
Items 5 & 11
Franchisor Support
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Swig franchise?
The total investment to open a Swig franchise ranges from $535K – $1.1M, with an initial franchise fee of $40K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Swig franchise owners earn?
Swig does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the Swig FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Swig FDD and qualifies whose outlets they describe.
What is Swig's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Swig (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Swig franchise locations are there?
As of their most recent FDD filing, Swig has 142 total units in the United States, including 43 franchised units and 99 company-owned units. 24 new units were opened in the latest reporting year.
Is Swig a good franchise to buy?
FranchiseVerdict rates Swig as a A-grade franchise with a verdict score of 65 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.