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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  DBelow averagesweetFrog Quick-Service Restaurants Remove |  AStrongest tierWetzel’s Pretzels Quick-Service Restaurants Remove |
|---|---|---|
| Vitals | ||
Investment range | $257K – $659K | $189K – $725K |
Liquid capital | $20K – $20K | $25K – $56K |
Franchise fee | $30K | $40K |
Royalty rate | 5.0% | 7.0% |
Ad fund rate | 1.5% | 1.0% |
| Performance | ||
Avg gross sales | $519K | $813K |
Median gross sales | $491K | $670K |
Avg owner earnings Metric varies by brand. Check type below | N/A | $191K |
Earnings metric | Not classified | Net Operating Income |
| Risk | ||
Rating | DBelow average | AStrongest tier |
Verdict score | 35 / 100 | 85 / 100 |
SBA charge-off rate | 27.3% | 4.9% |
SBA loans on record | 18 | 87 |
| Scale | ||
Total units | 206 | 458 |
Net change (latest yr) | N/A | N/A |
Turnover rate | 6.3% | 3.3% |
| Contract | ||
Initial term (years) | 10 | 10 |
Renewal term (years) | 5 | 10 |
Initial training (hrs) | 64 | 80 |
| Contacts | ||
Franchisee phones | 95 | 194 |
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