sweetFrog vs Wetzel’s Pretzels
Franchise Comparison 2026
Both sweetFrog and Wetzel’s Pretzels are quick-service restaurants franchises. sweetFrog requires an investment of $257K – $659K while Wetzel’s Pretzels requires $189K – $725K. In terms of revenue, Wetzel’s Pretzels reports higher average unit revenue at $813K. On SBA loan performance, Wetzel’s Pretzels has a lower charge-off rate (4.9%) compared to sweetFrog (27.3%). FranchiseVerdict rates sweetFrog D (Below average) and Wetzel’s Pretzels A (Strongest tier).
| Metric | sweetFrog | Wetzel’s Pretzels |
|---|---|---|
| Verdict Grade | DBelow averageBelow average | AStrongest tierStrongest tier |
| Investment Range | $257K – $659K | $189K – $725K |
| Franchise Fee | $30K | $40K |
| Royalty Rate | 5.0% | 7.0% |
| Average Revenue (Item 19) | $519K | $813K |
| SBA Charge-Off Rate | 27.3% (18 loans) | 4.9% (87 loans) |
| Total Units | 206 | 458 |
| Unit Growth (YoY) | N/A | N/A |
| Year Began Franchising | 2018 | 1995 |
| FDD Year | 2025 | 2026 |
Investment Range
$257K – $659K
$189K – $725K
Franchise Fee
$30K
$40K
Royalty Rate
5.0%
7.0%
Average Revenue (Item 19)
$519K
$813K
SBA Charge-Off Rate
27.3% (18 loans)
4.9% (87 loans)
Total Units
206
458
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
2018
1995
FDD Year
2025
2026