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Compare up to 4 brands side by side
indicates the clear winner per row. Ties and missing data are not highlighted.
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand | SWEAT440 Health & Fitness Remove | Starting Strength Health & Fitness Remove | Fly Fitness Health & Fitness Remove | Conquer Ninja Health & Fitness Remove |
|---|---|---|---|---|
| Vitals | ||||
Investment range | $285K – $668K | $237K – $713K | $332K – $618K | $360K – $598K |
Liquid capital | $20K – $50K | $1K – $45K | $21K – $43K | $50K – $95K |
Franchise fee | $60K | $40K | $50K | $45K |
Royalty rate | N/A | 8.0% | 7.0% | 7.0% |
Ad fund rate | N/A | 2.0% | 2.0% | 3.0% |
| Performance | ||||
Avg gross sales | N/A | N/A | N/A | N/A |
Median gross sales | $671KIncl. company outlets | N/A | N/A | N/A |
Avg owner earnings Metric varies by brand. Check type below | N/A | N/A | N/A | N/A |
Earnings metric | EBITDA | Not classified | Not classified | Not classified |
| Risk | ||||
Rating | BAbove average | AStrongest tier | DBelow average | BAbove average |
Verdict score | 51 / 100 | 59 / 100 | 38 / 100 | 55 / 100 |
SBA charge-off rate | N/A | 25.0% | N/A | 0.0% |
SBA loans on record | 9 | 12 | N/A | 5 |
| Scale | ||||
Total units | 22 | 25 | 4 | 12 |
Net change (latest yr) | N/A | N/A | N/A | N/A |
Turnover rate | 5.9% | 12.0% | 0.0% | 20.0% |
| Contract | ||||
Initial term (years) | 10 | 10 | 10 | 7 |
Renewal term (years) | 5 | 10 | 5 | 7 |
Initial training (hrs) | 48 | 57 | 42 | 56 |
| Contacts | ||||
Franchisee phones | 9 | 32 | 0 | 12 |
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