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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  BAbove averageSWEAT440 Health & Fitness 2025 FDD Remove |  BAbove averageStarting Strength Health & Fitness 2025 FDD Remove |
|---|---|---|
| Vitals | ||
FDD filing | FDD issued Mar 11, 2025 | FDD issued May 16, 2025 |
Investment range | $285K – $668K | $237K – $713K |
Liquid capital | $20K – $50K | $1K – $45K |
Franchise fee | $60K | $40K |
Royalty rate | 7.0% | 8.0% |
Ad fund rate | Not extracted | 2.0% |
| Performance | ||
Avg gross sales | $630KIncl. company outlets | Partial, no system average |
Median gross sales | $565KIncl. company outlets | Not extracted |
Avg owner earnings Metric varies by brand. Check type below | Not extracted | Not extracted |
Earnings metric | EBITDA | Not classified |
| Risk | ||
Rating | BAbove average | BAbove average |
Verdict score | 49 / 100 | 59 / 100 |
SBA charge-off rate | Under 10 loans (9) | Limited · 12 loans |
SBA loans on record | 9 | 12 |
| Scale | ||
Total units | 22 | 25 |
Net change (latest yr) | +4 | +3 |
Signed, not yet open | 47 (2.14 per open outlet) | Not extracted |
Turnover rate | 4.5% | 12.0% |
| Contract | ||
Initial term (years) | 10 | 10 |
Renewal term (years) | 5 | 10 |
Initial training (hrs) | 48 | 57 |
| Contacts | ||
Franchisee phones | 9 | 32 |
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