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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  BAbove averageSurestay Lodging 2026 FDD Remove |  BAbove averageDays Inn Lodging 2026 FDD Remove | BAbove average BW Premier Collection and BW Signature Collection Lodging 2026 FDD Remove |
|---|---|---|---|
| Vitals | |||
FDD filing | FDD issued Feb 27, 2026 | FDD issued Mar 31, 2026 | FDD issued Feb 27, 2026 |
Investment range | $881K – $2.9M | $248K – $3.6M | $443K – $2.8M |
Liquid capital | $750K – $825K | $118K – $188K | $357K – $545K |
Franchise fee | $25K | $35K | $25K |
Royalty rate | 5.0% | 5.5% | 5.0% |
Ad fund rate | Not extracted | 3.8% | Not extracted |
| Performance | |||
Avg gross sales | No Item 19 representation | Partial, no system average | No Item 19 representation |
Median gross sales | Not disclosed | Not extracted | Not disclosed |
Avg owner earnings Metric varies by brand. Check type below | Not disclosed | Not extracted | Not disclosed |
Earnings metric | Not classified | Not classified | Not classified |
| Risk | |||
Rating | BAbove average | BAbove average | BAbove average |
Verdict score | 59 / 100 | 58 / 100 | 56 / 100 |
SBA charge-off rate | 4.5% (n=58) | 10.2% (n=1,098) | Not SBA-matched |
SBA loans on record | 58 | 1,098 | N/A |
| Scale | |||
Total units | 16 | 1,201 | 67 |
Net change (latest yr) | +11 | -34 | +3 |
Signed, not yet open | 2 (0.13 per open outlet) | 61 (0.05 per open outlet) | Not extracted |
Turnover rate | 6.3% | 6.1% | 29.9% |
| Contract | |||
Initial term (years) | 15 | 20 | 15 |
Renewal term (years) | 15 | Not extracted | 15 |
Initial training (hrs) | Not extracted | 75 | 0 |
| Contacts | |||
Franchisee phones | 99 | 1,143 | 69 |
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