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FranchiseVerdict

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4 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These figures come from FDDs of different years (2022, 2025). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
Superior Walls logoBAbove average
Superior Walls
Home Services
2025 FDD
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1-Tom-Plumber logoBAbove average
1-Tom-Plumber
Home Services
2025 FDD
Remove
Slumberland logoAStrongest tier
Slumberland
Home Services
2025 FDD
Remove
JOHNSTONE SUPPLY logoAStrongest tier
JOHNSTONE SUPPLY
Home Services
2022 FDD
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Vitals
FDD filing
FDD issued Apr 25, 2025
FDD issued Apr 1, 2025
FDD issued Apr 30, 2025
FDD issued Aug 24, 2022
Investment range
$1.2M – $2.1M
$516K – $2.8M
$830K – $3.2M
$808K – $3.4M
Liquid capital
$250K – $500K
$100K – $800K
$150K – $300K
$200K – $400K
Franchise fee
$225K
$50K
$45K
$60K
Royalty rate
4.0%
6.0%
3.0%
Not extracted
Ad fund rate
Not extracted
2.0%
1.3%
0.0%
Performance
Avg gross sales
Partial, no system average
$1.6M
$3.1M
No Item 19 representation
Median gross sales
Not extracted
Not extracted
$2.9M
Not disclosed
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not extracted
Not extracted
Not disclosed
Earnings metric
Not classified
Not classified
Not classified
Not classified
Risk
Rating
BAbove average
BAbove average
AStrongest tier
AStrongest tier
Verdict score
59 / 100
60 / 100
79 / 100
73 / 100
SBA charge-off rate
Under 10 loans (5)
Limited · 12 loans
7.1% (n=20)
Limited · 13 loans
SBA loans on record
5
12
20
13
Scale
Total units
13
43
119
443
Net change (latest yr)
+1
+14
+1
-12
Signed, not yet open
0 (0.00 per open outlet)
Not extracted
Not extracted
0 (0.00 per open outlet)
Turnover rate
7.7%
10.8%
0.8%
1.4%
Contract
Initial term (years)
10
10
15
6
Renewal term (years)
10
5
15
3
Initial training (hrs)
248
70
226
Not extracted
Contacts
Franchisee phones
1
30
69
423

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