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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  BAbove averageStorm Guard Roofing and Construction Cleaning & Maintenance 2025 FDD Remove |  AStrongest tierMilliCare Floor & Textile Care Cleaning & Maintenance 2025 FDD Remove |
|---|---|---|
| Vitals | ||
FDD filing | FDD issued Apr 28, 2025 | FDD issued Apr 1, 2025 |
Investment range | $209K – $248K | $199K – $253K |
Liquid capital | $75K – $75K | $65K – $80K |
Franchise fee | $65K | $49K |
Royalty rate | 6.3% | 6.0% |
Ad fund rate | 0.8% | 2.0% |
| Performance | ||
Avg gross sales | $2.7M | $458KPer territory, not per outletOutlet subset |
Median gross sales | $2.1M | $240KPer territory, not per outletOutlet subset |
Avg owner earnings Metric varies by brand. Check type below | $375K | Not extracted |
Earnings metric | EBITDA Plus Owner Comp. (16) and (20) | Not classified |
| Risk | ||
Rating | BAbove average | AStrongest tier |
Verdict score | 56 / 100 | 73 / 100 |
SBA charge-off rate | 20.0% (n=25) | 0.0% (n=11) |
SBA loans on record | 25 | 11 |
| Scale | ||
Total units | 36 | 59 |
Net change (latest yr) | +1 | -1 |
Signed, not yet open | 0 (0.00 per open outlet) | 3 (0.05 per open outlet) |
Turnover rate | 0.0% | 3.4% |
| Contract | ||
Initial term (years) | 10 | 10 |
Renewal term (years) | 10 | 10 |
Initial training (hrs) | 62 | 64 |
| Contacts | ||
Franchisee phones | 53 | 48 |
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