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FranchiseVerdict

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2 brands side-by-side

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indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These figures come from FDDs of different years (2025, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
Stanley Steemer logoAStrongest tier
Stanley Steemer
Cleaning & Maintenance
2026 FDD
Remove
Steamatic logoCAverage
Steamatic
Cleaning & Maintenance
2025 FDD
Remove
Vitals
FDD filing
FDD issued Mar 31, 2026
FDD issued Apr 17, 2025
Investment range
$176K – $510K
$222K – $445K
Liquid capital
$15K – $40K
$75K – $150K
Franchise fee
$20K
$40K
Royalty rate
7.0%
8.0%
Ad fund rate
4.0%
2.0%
Performance
Avg gross sales
$1.7MPer franchisee, not per outlet
No Item 19 representation
Median gross sales
$1.2MPer franchisee, not per outlet
Not disclosed
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not disclosed
Earnings metric
Not classified
Not classified
Risk
Rating
AStrongest tier
CAverage
Verdict score
96 / 100
41 / 100
SBA charge-off rate
0.0% (n=14)
23.3% (n=43)
SBA loans on record
14
43
Scale
Total units
264
44
Net change (latest yr)
0
0
Signed, not yet open
Not extracted
0 (0.00 per open outlet)
Turnover rate
0.5%
9.1%
Contract
Initial term (years)
10
10
Renewal term (years)
10
5
Initial training (hrs)
102
112
Contacts
Franchisee phones
163
40

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