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FranchiseVerdict

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2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
Square Cow logoBAbove average
Square Cow
Business Services
2025 FDD
 Remove
SOCIAL INDOOR logoBAbove average
SOCIAL INDOOR
Business Services
2025 FDD
 Remove
Vitals
FDD filing
FDD issued Mar 18, 2025
2025 FDD
Investment range
$167K – $233K
$94K – $311K
Liquid capital
$30K – $60K
$40K – $200K
Franchise fee
$60K
$50K
Royalty rate
7.0%
6.0%
Ad fund rate
1.0%
1.0%
Performance
Avg gross sales
$1.8MCompany-owned onlyNet sales
No Item 19 representation
Median gross sales
Not extracted
Not disclosed
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not disclosed
Earnings metric
P&L Bottom Line
Not classified
Risk
Rating
BAbove average
BAbove average
Verdict score
61 / 100
55 / 100
SBA charge-off rate
Under 10 loans (2)
Not SBA-matched
SBA loans on record
2
N/A
Scale
Total units
9
52
Net change (latest yr)
+2
-5
Signed, not yet open
0 (0.00 per open outlet)
Not extracted
Turnover rate
11.1%
17.3%
Contract
Initial term (years)
10
5
Renewal term (years)
10
5
Initial training (hrs)
27
63
Contacts
Franchisee phones
4
58

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