Social Indoor Franchise Cost, Revenue & Review 2026
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
Social Indoor is an indoor advertising franchise that sells and manages ad displays in the restrooms and interiors of bars, restaurants, and venues. Franchisees run local ad operations, signing venue locations and selling advertising to businesses.
FranchiseVerdict summary · 2026
A SOCIAL INDOOR franchise requires a total initial investment of $94K – $311K, including a $50K – $95K franchise fee and an ongoing 6.0% royalty[2]. The 2025 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: B (Above average), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2025 FDD issuance
Overview
- Investment
- $94K – $311K
- 32nd pct Business Serv…
- Avg gross sales
- N/A
- Royalty
- 6.0%
- 8th pct Business Serv…
- Units
- 52
- 37th pct Business Serv…
- SBA charge-off
- N/A
Quick verdict · Business Services · color = vs category peers
Green = favorable by >10% vs Business Services avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $94K – $311K including a $50K franchise fee, 6.0% ongoing royalty.
- RETURNSNo Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- RISKVerdict B (Above average), verdict score 55/100 (higher is better).
- DATANo Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Social Indoor Franchising, LLC
- Parent company
- Social Indoor, LLC
- Predecessor
- AllOver Media Franchising, LLC
- Prior franchisor entity
- CEO title
- CEO and Founder
- Anthony (Tony) S. Jacobson
- Incorporated in
- Minnesota
- HQ
- 5929 Baker Road, Suite 480, Minnetonka, MN 55345
- Auditor
- Redpath and Company, LLC
- Audited financials
- Franchisor revenue
- $2.3M
- vs $2.4M prior year
Overview
About
- CEO
- Anthony (Tony) S. Jacobson
- Headquarters
- MN
- Founded
- 2019
- FDD year
- 2025
- States available
- 18
Can you afford it, and what does the money buy?
Entry cost runs 27% below the typical business services franchise.
Source: FDD 2025 · Items 5–7
Full Item 7 breakdown17 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Fee (First Franchise)not refundable | $50K | $95K | |
| Travel and Living Expenses During Training (First Franchise)not refundable | $800 | $2K | |
| Office Supplies (First Franchise)not refundable | $250 | $1K | |
| Furniture, Fixtures and Equipment, Supplies (First Franchise)not refundable | $0 | $4K | |
| Training Fee (First Franchise)not refundable | $3K | $3K | |
| Technology (First Franchise)not refundable | $0 | $3K | |
| Business Location Lease Payments - 6 Months (First Franchise)not refundable | — | — | |
| Insurance (First Franchise)not refundable | $500 | $2K | |
| Additional Funds - 6 Months (First Franchise)not refundable | $40K | $200K | |
| Initial Franchise Fee (Additional Franchise)not refundable | $45K | $90K | |
| Training Fee (Additional Franchise)not refundable | $0 | $2K | |
| Travel and Living Expenses During Training (Additional Franchise)not refundable | $0 | $2K | |
| Office Supplies (Additional Franchise)not refundable | $0 | $1K | |
| Furniture, Fixtures and Equipment, Supplies (Additional Franchise)not refundable | $0 | $4K | |
| Technology (Additional Franchise)not refundable | $0 | $3K | |
| Insurance (Additional Franchise)not refundable | $500 | $2K | |
| Additional Funds - 6 Months (Additional Franchise)not refundable | $40K | $150K | |
| Total initial investment | $180K | $566K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $94K – $311K
- Top 40% of category vs category
- Liquid capital req'd
- $40K – $200K
- Middle of category vs category
- Franchise fee
- $50K – $95K
- Top 40% of category vs category
- Royalty
- 6.0%
- Gross cash sales · typical 6–8%
- Ad fund
- 1.0%
- typical 3–5%
- Total fee load
- 7.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 1.0% of gross sales |
| Technology fee | $400 |
| Training fee | $3K |
| Transfer fee | $8K |
| Renewal fee | $3K |
| Total fee load | 7.0% of rev |
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
SOCIAL INDOOR did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one SOCIAL INDOOR unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
37%
Within the 30–60% "attractive franchise" band
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 7.0% — below the Business Services average of 11.9%.
Disclosure
Franchisor chose not to disclose financial performance representations. You will need to gather unit economics directly from existing franchisees.
Operator retention
System roughly stable (+2.2% 3-year CAGR) with 52 units.
Multi-unit rate
Only 25% of franchisees own multiple units. Could indicate challenging economics or a young system where operators haven't had time to expand.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Business Services averages
How Social Indoor Compares
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 52
- Opened
- 4
- Last reporting year
- Closed
- 1
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 1
- Term expired, not renewed (per Item 20)
- Turnover rate
- 4.3%
- Company-owned
- 6
- Corporate units in the system
- % franchised
- 89%
- vs corporate-owned
- Multi-unit owners
- 25.0%
- Net growth (3-yr)
- +2.2%
- Net unit change over 3 years
- 3-yr CAGR
- +2.2%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 4
- Closed (3yr)
- 1
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 1
- Transfers (3yr)
- 4
- Reacquired (3yr)
- 7
- Franchisor bought back
- Transfer rate
- 7.1%
- Owners selling to other franchisees
- Termination rate
- 35.7%
- Franchisor-initiated terminations
- Ceased ops
- 14.3%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 19 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Available to sell in · Item 12
- California
- Illinois
- Indiana
- Michigan
- Minnesota
- New York
- Wisconsin
States where the franchisor is registered to sell new franchises (FDD registration filings).
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Financial distress flagged (financial_distress=true, not early-stage), net worth not disclosed, and no Item 19 disclosure. One litigation matter (antitrust/non-compete dispute with AllOver Media, settled Nov 2024). Concerns stack: distress + no Item 19 + litigation on a modest 51-unit system.
Litigation (Item 3)
Social Indoor, LLC & Anthony Jacobson vs. AllOver Media, Inc. (Court File No. 27-CV-23-2888, Hennepin County District Court, Minnesota, filed March 6, 2023) - declaratory judgment, anti-trust and breach of contract action regarding non-competition covenants. Settled November 13, 2024. Consent Order with State of South Dakota (September 11, 2024) - $2,500 fine for sale of franchise when registration had lapsed.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Redpath and Company, LLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 55 / 100 verdict
- 01MINORfinancial_distress=true (not early-stage)
- 02MINORNo Item 19 disclosure
- 03HIGHOne litigation matter (antitrust/non-compete, settled 2024)
- 04MEDfranchisor_net_worth not disclosed
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 7.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 5 years |
|---|---|
| Renewal term | 5 years |
| Territory type | Designated Territory based on population |
| Protected territory | No |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Minnesota |
| Litigation count | 2 |
View Item 3 litigation summary
Social Indoor, LLC & Anthony Jacobson vs. AllOver Media, Inc. (Court File No. 27-CV-23-2888, Hennepin County District Court, Minnesota, filed March 6, 2023) - declaratory judgment, anti-trust and breach of contract action regarding non-competition covenants. Settled November 13, 2024. Consent Order with State of South Dakota (September 11, 2024) - $2,500 fine for sale of franchise when registration had lapsed.
Suppliers & sourcing9 categories · Item 8
Supplier requirements
| Category | Approval | Kickback |
|---|---|---|
| Hardware / Digital Displaysfranchisor-owned | Required | — |
| Software (SIMON)franchisor-owned | Required | — |
| Trademarked items (letterhead, business cards)franchisor-owned | Required | — |
| Websitefranchisor-owned | Required | — |
| Equipment, fixtures, furnishings, signage, supplies | Required | — |
| Marketing and promotional materials | Required | — |
| Printing, Creative Services, Stationery, Social Media | Required | — |
| Real estate / leasing | Not required | — |
| Supplier rebates (franchisor revenue) | — | May receive rebates or other consideration from suppliers in connection with franchisee purchases. Some payments based on services franchisor provides to supplier; other payments calculated on amount based on products sold to franchisee. Franchisor retains and uses these payments as deemed appropriate. |
Items 10, 11
Training & Operations
- Classroom training
- 40 hrs
- On-the-job training
- 23 hrs
- Training location
- On-site and corporate
- Ongoing training
- Required
- Time to open
- 6 mo
- From signing to launch
- POS system
- SIMON
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: SIMON
Item 20 · call current owners
Franchisee Contacts
58 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
SOCIAL INDOOR · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a SOCIAL INDOOR franchise?
The total investment to open a SOCIAL INDOOR franchise ranges from $94K – $311K, with an initial franchise fee of $50K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do SOCIAL INDOOR franchise owners earn?
SOCIAL INDOOR does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the SOCIAL INDOOR FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the SOCIAL INDOOR FDD and qualifies whose outlets they describe.
What is SOCIAL INDOOR's franchise failure rate?
SBA 7(a) loan charge-off data is not available for SOCIAL INDOOR (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many SOCIAL INDOOR franchise locations are there?
As of their most recent FDD filing, SOCIAL INDOOR has 52 total units in the United States, including 46 franchised units and 6 company-owned units. 4 new units were opened in the latest reporting year.
Is SOCIAL INDOOR a good franchise to buy?
FranchiseVerdict rates SOCIAL INDOOR as a B-grade franchise with a verdict score of 55 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.