Social IndoorFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A SOCIAL INDOOR franchise requires a total initial investment of $94K – $311K, including a $50K franchise fee and an ongoing 6.0% royalty[2]. The 2025 FDD does not disclose unit-level revenue (no Item 19). Verdict grade: F. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $94K – $311K
- 28th pct Business Serv…
- Avg gross sales
- N/A
- 29th pct Business Serv…
- Royalty
- 6.0%
- 9th pct Business Serv…
- Units
- 56
- 33rd pct Business Serv…
- SBA default
- N/A
Quick verdict · Business Services · color = vs category peers
Green = >15% above Business Services avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Franchised units fell from 46 to 45 over 3 years. Investigate why operators are leaving.
The franchisor's auditor raised doubt about continued operations. This is a serious risk signal.
Bottom line
- Total investment $94K – $311K including a $50K franchise fee, 6.0% ongoing royalty.
- No Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- Verdict F (Bottom Quintile) with a risk score of 87/100.
- Auditor disclosed a going-concern note, which flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Social Indoor Franchising, LLC
- Parent company
- Social Indoor, LLC
- Predecessor
- that has been in a similar franchise business
- Prior franchisor entity
- Incorporated in
- MN
- HQ
- 5929 Baker Rd Suite 480, Minnetonka, MN 55345
- Auditor
- Redpath and Company, LLC
- Audited financials
- Franchisor revenue
- $2.3M
- vs $2.4M prior year
- ⚠ Going-concern note
- Disclosed in FDD 2025
- Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.
Overview
About
SOCIAL INDOOR franchisees operate entertainment venues featuring social activities (likely axe throwing, games, or similar social experiences based on the brand name). Day-to-day operations include facility management, customer experience delivery, event scheduling, staff management, and point-of-sale operations. Revenue is generated through per-person activity fees, food/beverage sales, and event bookings.
- CEO
- Anthony (Tony) S. Jacobson
- Headquarters
- MN
- Founded
- 2019
- FDD year
- 2025
- States available
- 18
FDD Item 7 · 2025 filing · 17 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Fee (First Franchise)not refundable | $50K | $95K | |
| Travel and Living Expenses During Training (First Franchise)not refundable | $800 | $2K | |
| Office Supplies (First Franchise)not refundable | $250 | $1K | |
| Furniture, Fixtures and Equipment, Supplies (First Franchise)not refundable | $0 | $4K | |
| Training Fee (First Franchise)not refundable | $3K | $3K | |
| Technology (First Franchise)not refundable | $0 | $3K | |
| Business Location Lease Payments - 6 Months (First Franchise)not refundable | — | — | |
| Insurance (First Franchise)not refundable | $500 | $2K | |
| Additional Funds - 6 Months (First Franchise)not refundable | $40K | $200K | |
| Initial Franchise Fee (Additional Franchise)not refundable | $45K | $90K | |
| Training Fee (Additional Franchise)not refundable | $0 | $2K | |
| Travel and Living Expenses During Training (Additional Franchise)not refundable | $0 | $2K | |
| Office Supplies (Additional Franchise)not refundable | $0 | $1K | |
| Furniture, Fixtures and Equipment, Supplies (Additional Franchise)not refundable | $0 | $4K | |
| Technology (Additional Franchise)not refundable | $0 | $3K | |
| Insurance (Additional Franchise)not refundable | $500 | $2K | |
| Additional Funds - 6 Months (Additional Franchise)not refundable | $40K | $150K | |
| Total initial investment | $180K | $566K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $94K – $311K
- Better than avg vs category
- Liquid capital req'd
- $40K – $200K
- Near category avg vs category
- Franchise fee
- $50K – $95K
- Better than avg vs category
- Royalty
- 6.0%
- Gross cash sales · typical 6–8%
- Ad fund
- 1.0%
- typical 3–5%
- Total fee load
- 7.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 1.0% of gross sales |
| Technology fee | $400 |
| Training fee | $3K |
| Transfer fee | $8K |
| Renewal fee | $3K |
| Total fee load | 7.0% of rev |
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
vs Business Services averages
How Social Indoor Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 56
- Opened
- 4
- Last reporting year
- Closed
- 9
- Terminated
- 1
- Franchisor ended the franchise (per Item 20)
- Turnover rate
- 16.1%
- Company-owned
- 10
- Corporate units in the system
- % franchised
- 82%
- vs corporate-owned
- Multi-unit owners
- 25.0%
- Net growth (yr3)
- -9.8%
- Net unit change last year
- 3-yr CAGR
- +2.2%
- Compounded over last 3 years
3-year detail · Item 20
- Terminated (3yr)
- 60
- Non-renewed (3yr)
- 19
- Transfers (3yr)
- 4
- Transfer rate
- 7.1%
- Owners selling to other franchisees
- Termination rate
- 35.7%
- Franchisor-initiated terminations
- Ceased ops
- 14.3%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 19 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Available to sell in · Item 12
- California
- Illinois
- Indiana
- Michigan
- Minnesota
- New York
- Wisconsin
States where the franchisor is registered to sell new franchises (FDD registration filings).
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
SOCIAL INDOOR presents elevated risk due to contracting franchisee base, missing financial disclosures, recent litigation, unprotected territory, and going concern status—a combination suggesting weak unit economics and franchisor instability.
Litigation (Item 3)
Social Indoor, LLC & Anthony Jacobson vs. AllOver Media, Inc. (Court File No. 27-CV-23-2888, Hennepin County District Court, Minnesota, filed March 6, 2023) - declaratory judgment, anti-trust and breach of contract action regarding non-competition covenants. Settled November 13, 2024. Consent Order with State of South Dakota (September 11, 2024) - $2,500 fine for sale of franchise when registration had lapsed.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Redpath and Company, LLC⚠ Going-concern note flagged
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 87 / 100 rating
- 01MEDUnit count declined 9.8% YoY (56 units) indicating system contraction and weak franchisee satisfaction/retention
- 02MINORNo average revenue or net income disclosure (Item 19) prevents financial validation and suggests weak unit economics or franchisor reluctance to disclose
- 03HIGHRecent litigation including anti-trust and breach of contract action (settled Nov 2024) signals franchisor-franchisee relationship strain and potential governance issues
- 04MINORUnprotected territory creates direct competition risk—multiple franchisees in same market could cannibalize revenues
- 05HIGHGoing concern status indicates franchisor financial instability and elevated risk of support withdrawal or system collapse
- 06MINORSouth Dakota compliance lapse (Consent Order) demonstrates regulatory/operational oversight gaps at corporate level
- 07MEDHigh investment range ($94K-$311K) paired with declining units and missing financials creates unfavorable risk-reward profile
Severity inferred from the FDD text · not a regulatory classification
Item 8 · 9 categories disclosed
Supplier requirements
| Category | Approval | Kickback |
|---|---|---|
| Hardware / Digital Displaysfranchisor-owned | Required | — |
| Software (SIMON)franchisor-owned | Required | — |
| Trademarked items (letterhead, business cards)franchisor-owned | Required | — |
| Websitefranchisor-owned | Required | — |
| Equipment, fixtures, furnishings, signage, supplies | Required | — |
| Marketing and promotional materials | Required | — |
| Printing, Creative Services, Stationery, Social Media | Required | — |
| Real estate / leasing | Not required | — |
| Supplier rebates (franchisor revenue) | — | May receive rebates or other consideration from suppliers in connection with franchisee purchases. Some payments based on services franchisor provides to supplier; other payments calculated on amount based on products sold to franchisee. Franchisor retains and uses these payments as deemed appropriate. |
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 5 years |
|---|---|
| Renewal term | 5 years |
| Territory type | Designated Territory based on population |
| Protected territory | No |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Minnesota |
| Litigation count | 2 |
View Item 3 litigation summary
Social Indoor, LLC & Anthony Jacobson vs. AllOver Media, Inc. (Court File No. 27-CV-23-2888, Hennepin County District Court, Minnesota, filed March 6, 2023) - declaratory judgment, anti-trust and breach of contract action regarding non-competition covenants. Settled November 13, 2024. Consent Order with State of South Dakota (September 11, 2024) - $2,500 fine for sale of franchise when registration had lapsed.
Items 10, 11
Training & Operations
- Classroom training
- 40 hrs
- On-the-job training
- 23 hrs
- Training location
- On-site and corporate
- Ongoing training
- Required
- Time to open
- 6 mo
- From signing to launch
- POS system
- SIMON
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: SIMON
Item 20 · call current owners
Franchisee Contacts
58 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
SOCIAL INDOOR · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a SOCIAL INDOOR franchise?
The total investment to open a SOCIAL INDOOR franchise ranges from $94K – $311K, with an initial franchise fee of $50K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do SOCIAL INDOOR franchise owners earn?
SOCIAL INDOOR does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is SOCIAL INDOOR's franchise failure rate?
SBA 7(a) loan charge-off data is not available for SOCIAL INDOOR (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many SOCIAL INDOOR franchise locations are there?
As of their most recent FDD filing, SOCIAL INDOOR has 56 total units in the United States, including 46 franchised units and 10 company-owned units. 4 new units were opened in the latest reporting year.
Is SOCIAL INDOOR a good franchise to buy?
FranchiseVerdict rates SOCIAL INDOOR as a F-grade franchise with a risk score of 87 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.