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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
These brands report different earnings metrics (Total Income, Net Income). Financial figures may not be directly comparable.
Focus by buyer type
| Brand |  BAbove averageSplash and Dash Groomerie & Boutique Pet Services 2025 FDD Remove |  CAveragePlayful Pack Pet Services 2025 FDD Remove |
|---|---|---|
| Vitals | ||
FDD filing | FDD issued Mar 18, 2025 | FDD issued Apr 25, 2025 |
Investment range | $297K – $453K | $286K – $489K |
Liquid capital | $20K – $40K | $65K – $65K |
Franchise fee | $60K | $60K |
Royalty rate | 8.0% | 6.0% |
Ad fund rate | 2.0% | 1.0% |
| Performance | ||
Avg gross sales | $649KCohort-only Item 19 | $543KIncl. company outlets |
Median gross sales | Not extracted | Not extracted |
Avg owner earnings Metric varies by brand. Check type below | Not extracted | Not extracted |
Earnings metric | Total Income | Net Income |
| Risk | ||
Rating | BAbove average | CAverage |
Verdict score | 59 / 100 | 39 / 100 |
SBA charge-off rate | Not SBA-matched | Under 10 loans (2) |
SBA loans on record | N/A | 2 |
| Scale | ||
Total units | 19 | 9 |
Net change (latest yr) | +5 | +1 |
Signed, not yet open | 0 (0.00 per open outlet) | 4 (0.44 per open outlet) |
Turnover rate | 15.8% | 0.0% |
| Contract | ||
Initial term (years) | 10 | 10 |
Renewal term (years) | 10 | 10 |
Initial training (hrs) | 100 | 16 |
| Contacts | ||
Franchisee phones | 26 | 1 |
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