Playful PackFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A Playful Pack franchise requires a total initial investment of $286K – $489K, including a $60K franchise fee. Per the 2025 FDD, average unit revenue was $775K[2]. Verdict grade: B. Run a live ROI scan →
Data last verified June 21, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $286K – $489K
- 55th pct Pet Services
- Avg gross sales
- $775K
- 42nd pct Pet Services
- Royalty
- N/A
- Units
- 9
- 35th pct Pet Services
- SBA default
- 0.0%
- system-wide median varies by category
Quick verdict · Pet Services · color = vs category peers
Green = >15% above Pet Services avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Started franchising in 2024. Newer systems carry more uncertainty but may offer better territories.
28% cash-on-cash return. Within the 15-30% range most franchise investors consider acceptable.
Bottom line
- Total investment $286K – $489K including a $60K franchise fee.
- Average unit revenue of $775K/year, with an estimated 28% cash-on-cash return.
- Verdict B (Above Average) with a risk score of 57/100.
- Emerging franchise: only 2 years of franchising with 9 units. Early-stage systems carry higher risk but may offer better territory availability.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Playful Pack Franchising, LLC
- Parent company
- STAPS Holdings, LLC
- Incorporated in
- VA
- HQ
- 888 North Quincy Street, Suite 1604, Arlington, VA 22203
- Auditor
- Muhammad Zubairy, CPA PC
- Audited financials
- Franchisor revenue
- $3K
- vs $93K prior year
Overview
About
Playful Pack franchisees operate a pet care/enrichment service business (likely dog daycare, boarding, or enrichment programming). Day-to-day activities involve managing client relationships, caring for animals, maintaining facilities, scheduling staff, and handling operational logistics in a service-based model.
- CEO
- Scott Parker
- Headquarters
- VA
- Founded
- 2019
- FDD year
- 2025
- States available
- 4
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $60K | $60K |
| Working capital (3–6 mo) | $65K | $65K |
| Equipment, build-out, other | $161K | $364K |
| Total initial investment | $286K | $489K |
Source: Playful Pack 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$124K
16.0% margin
Unlevered ROIC
27%
EBITDA / total invested capital
Payback
3.7 yrs
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $286K – $489K
- Near category avg vs category
- Liquid capital req'd
- $65K – $65K
- Below avg, review vs category
- Franchise fee
- $60K – $60K
- Below avg, review vs category
- Royalty
- The greater of: (i) 6% of Gross Sales; or (ii) a minimum …
- Ad fund
- 1.0%
- typical 3–5%
- Total fee load
- 7.0%
- vs 9–13% typical
- Payback period
- 3.6 yrs
- From FDD / Item 19
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Marketing / ad fund | 1.0% of gross sales |
| Technology fee | $500 |
| Transfer fee | $15K |
| Renewal fee | $0 |
| Total fee load | 7.0% of rev |
Financial Performance
- Avg gross sales
- $775K
- Per unit, per year
- Median gross sales
- N/A
- Avg net income
- $108K
- Cash-on-cash
- 27.8%
- Based on Net Income / investment midpoint
- Item 19 type
- Actual results of affiliate-owned and franchised outlets
- Sample size
- 7 units
- vs category median 12
- Range (low → high)
- $473K→$1.3M
- Cohort dispersion (min → max)
- Transparency
- 6 / 5
- vs category median 4 / 5 · above
Compared against 75 Pet Services brands
vs Pet Services averages
How Playful Pack Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 9
- Opened
- 1
- Last reporting year
- Closed
- 1
- Turnover rate
- 11.1%
- Company-owned
- 8
- Corporate units in the system
- % franchised
- 11%
- vs corporate-owned
3-year detail · Item 20
- Transfers (3yr)
- 0
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 19 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 2 7(a) loans on file; statistical reliability is limited below 10 loans.
- Total loans
- 2
- Loan volume
- $325K
- Median loan
- $163K
- 50th percentile
- Charge-off rate
- 0.0%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 1
- Defaults
- 0
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into Playful Pack's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 1 lenders with concentration factor
- Per-state charge-off rates across 1 states
- Startup risk premium and job creation velocity
- 1-year lending trend
Instant access. No subscription.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Early-stage franchise with opaque profitability, minimal unit count, and missing financial disclosures that prevent accurate ROI validation.
Audited financials (Item 21)
Yes · Muhammad Zubairy, CPA PC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Score breakdown · what drove the 57 / 100 rating
- 01MINORNo Item 19 (Average Net Income) disclosure — cannot verify actual profitability claims against $774,883 average revenue
- 02MINOROnly 9 units system-wide with unknown growth trajectory — indicates nascent/stalled expansion
- 03MINORMinimum royalty of $300/week ($15,600/year) creates fixed cost burden even during low-revenue months
- 04MEDHigh investment range ($286k-$489k) relative to disclosed average revenue provides narrow margin of safety
- 05HIGHGoing Concern status is FALSE — unclear if this means the franchisor lacks going concern or if data is simply unavailable
- 06MED10-year term locks franchisees into long commitment with limited historical performance data
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Designated Marketing Area (DMA) |
| Protected territory | Yes |
| Online sales rights | Restricted |
| Franchisor can compete | No |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | Virginia |
| Litigation count | 0 |
Items 10, 11
Training & Operations
- Classroom training
- 16 hrs
- On-the-job training
- 48 hrs
Items 5 & 11
Franchisor Support
Item 20 · call current owners
Franchisee Contacts
24 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Playful Pack · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Playful Pack franchise?
The total investment to open a Playful Pack franchise ranges from $286K – $489K, with an initial franchise fee of $60K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Playful Pack franchise owners earn?
According to Item 19 of the Playful Pack FDD, the average gross sales per unit is $775K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is Playful Pack's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Playful Pack (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Playful Pack franchise locations are there?
As of their most recent FDD filing, Playful Pack has 9 total units in the United States, including 0 franchised units and 8 company-owned units. 1 new units were opened in the latest reporting year.
Is Playful Pack a good franchise to buy?
FranchiseVerdict rates Playful Pack as a B-grade franchise with a risk score of 57 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.