FranchiseVerdict
Playful Pack logo
FV-01986·MODERATEExcellent86

Playful Pack

Personal Services - Pet CareFranchising since 2024Website
Investment
$286K – $489K
63rd pct Pet Care
Avg revenue
$775K
42nd pct Pet Care
Royalty
Units
9
42nd pct Pet Care
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $286K – $489K including a $60K franchise fee.
  • Average unit revenue of $775K/year.
  • Rated MODERATE with a risk score of 58/100. SBA loan default rate of 0.0% across 4 loans (below the industry average).
  • Emerging franchise — only 2 years of franchising with 9 units. Early-stage systems carry higher risk but may offer better territory availability.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Playful Pack Franchising, LLC
Parent company
STAPS Holdings, LLC
Incorporated in
Virginia
HQ
888 North Quincy Street, Suite 1604, Arlington, VA 22203
Auditor
Muhammad Zubairy, CPA PC
Audited financials
Franchisor revenue
$3K
vs $93K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Playful Pack unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $774,883
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: automotive
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $286K–$489K
Working capital
$
FDD reports $65K–$65K

Unlevered ROIC · per unit

31%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$139K
EBITDA margin
18.0%
Total invested
$453K
Payback
39 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Playful Pack units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$1.7M

on $8.5M purchase

Total debt

$6.8M

SBA $4.3M + senior + seller note

Overview

About

Playful Pack franchisees operate a pet care/enrichment service business (likely dog daycare, boarding, or enrichment programming). Day-to-day activities involve managing client relationships, caring for animals, maintaining facilities, scheduling staff, and handling operational logistics in a service-based model.

CEO
Scott Parker
Founded
2019
FDD year
2025
States available
4

Item 7 · what it costs

The Vitals

Total investment
$286K – $489K
All-in to open one unit
Liquid capital
$65K – $65K
Cash you must have on hand
Franchise fee
$60K
Royalty
The greater of: (i) 6% of Gross Sales; or (ii) a minimum …
Ad fund
1.0%
typical 3–5%
Total fee load
7.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$775K
Per unit, per year
Median gross sales
Item 19 type
Actual results of affiliate-owned and franchised outlets
Sample size
7 units
vs category median 12
Range (low → high)
$473K$1.3M
Cohort dispersion
Transparency
6 / 5
vs category median 4 / 5 · above
Revenue rank42th
vs Personal Services - Pet Care peers
Investment cost rank63th
Lower investment ranks lower (better)
Royalty rate rank83th
Lower royalty = lower percentile (better)
Unit count rank42th
vs Personal Services - Pet Care peers
Risk score rank45th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
9
Opened
1
Last reporting year
Closed
1
Turnover rate
11.1%
Company-owned
8
Corporate units in the system
% franchised
11%
vs corporate-owned
2023
1+1
Franchised units
2024
0
Franchised units
2025
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 19 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 19 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
4
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

58
Risk · 0-100
MODERATE58 / 100

Early-stage franchise with opaque profitability, minimal unit count, and missing financial disclosures that prevent accurate ROI validation.

Score breakdown · what drove the 58 / 100 rating

  1. 01MINORNo Item 19 (Average Net Income) disclosure — cannot verify actual profitability claims against $774,883 average revenue
  2. 02MINOROnly 9 units system-wide with unknown growth trajectory — indicates nascent/stalled expansion
  3. 03MINORMinimum royalty of $300/week ($15,600/year) creates fixed cost burden even during low-revenue months
  4. 04MEDHigh investment range ($286k-$489k) relative to disclosed average revenue provides narrow margin of safety
  5. 05HIGHGoing Concern status is FALSE — unclear if this means the franchisor lacks going concern or if data is simply unavailable
  6. 06MED10-year term locks franchisees into long commitment with limited historical performance data

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Designated Marketing Area (DMA)
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
No
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Virginia

Item 11

Training & Operations

Classroom training
16 hrs
On-the-job training
48 hrs

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

24 numbers

Locked
(701) 328-••••
ND
(808) 586-••••
HI
(415) 972-••••
CA

One-time purchase · CSV download · Validation questions included

FDD download

Playful Pack · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above