Splash and Dash Groomerie & Boutique Franchise Cost, Revenue & Review 2026
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
Splash and Dash Groomerie & Boutique is a pet grooming franchise offering membership-based dog grooming and a pet retail boutique. Franchisees run the salons, managing groomers, memberships, and retail.
FranchiseVerdict summary · 2026
A Splash and Dash Groomerie & Boutique franchise requires a total initial investment of $297K – $453K, including a $60K franchise fee and an ongoing 8.0% royalty[2]. Per the 2025 FDD, average unit revenue was $649K[2]. FranchiseVerdict grade: A (Strongest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2025 FDD issuance
Overview
- Investment
- $297K – $453K
- 61st pct Pet Services
- Avg gross sales
- $649K
- 28th pct Pet Services
- Royalty
- 8.0%
- 63rd pct Pet Services
- Units
- 19
- 51st pct Pet Services
- SBA charge-off
- N/A
Quick verdict · Pet Services · color = vs category peers
Green = favorable by >10% vs Pet Services avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $297K – $453K including a $60K franchise fee, 8.0% ongoing royalty.
- RETURNSAverage unit revenue of $649K/year.
- RISKVerdict A (Strongest tier), verdict score 59/100 (higher is better).
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- SD Franchise Holdings, Inc.
- Predecessor
- SD Franchise, Inc. (SDF)
- Prior franchisor entity
- CEO title
- Founder and CEO
- Dan Barton
- CEO experience
- 2014 yrs
- Years in role or industry
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- Florida
- HQ
- 10901 Roosevelt Blvd, Building 2C, Suite 900, St. Petersburg, FL 33716
- Auditor
- Muhammad Zubairy, CPA PC
- Audited financials
- Franchisor revenue
- $45K
- vs $758K prior year
- Management churn noted
- Frequent turnover
- Item 2 disclosed frequent executive changes
Overview
About
- CEO
- Dan Barton
- Headquarters
- FL
- Founded
- 2014
- FDD year
- 2025
- States available
- 13
Can you afford it, and what does the money buy?
Entry cost runs 47% below the typical pet services franchise.
Source: FDD 2025 · Items 5–7
Full Item 7 breakdown22 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial franchise feenot refundable | $60K | $60K | |
| Security deposits, utility deposits, business licenses, and other prepaid expenses | $250 | $1K | |
| Rent (one month)not refundable | $3K | $5K | |
| Lease security deposit | $3K | $6K | |
| Leasehold improvementsnot refundable | $75K | $185K | |
| Architecturalnot refundable | $12K | $15K | |
| Construction Project Managementnot refundable | $20K | $20K | |
| Furniture, fixtures, and equipmentnot refundable | $26K | $31K | |
| Grooming equipment and suppliesnot refundable | $36K | $40K | |
| Computer, point-of-sale, and status display systemsnot refundable | $11K | $12K | |
| Office expensesnot refundable | $150 | $350 | |
| Insurance (6 months)not refundable | $600 | $2K | |
| Building signagenot refundable | $8K | $11K | |
| Opening inventory and suppliesnot refundable | $6K | $7K | |
| Professional fees (lawyer, accountant, etc.)not refundable | $500 | $3K | |
| Market introduction plan / pre-opening marketingnot refundable | $13K | $13K | |
| Travel, lodging and meals for training programsnot refundable | $2K | $2K | |
| Training fee at a current location (5 days)not refundable | $3K | $3K | |
| FIDO software prior to openingnot refundable | $380 | $570 | |
| Additional funds (for first 3 months)not refundable | $20K | $40K | |
| Total initial investment | $373K | $748K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $297K – $453K
- Middle of category vs category
- Liquid capital req'd
- $20K – $40K
- Middle of category vs category
- Franchise fee
- $60K – $60K
- Bottom third — review vs category
- Royalty
- 8.0%
- Adjusted Gross Sales · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 10.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 8.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $56 |
| Training fee | $3K |
| Transfer fee | $12K |
| Total fee load | 10.0% of rev |
What do units actually make?
Average unit sales run 9% below the pet services norm.
Source: FDD 2025 · Item 19
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$84K
13.0% margin
Unlevered ROIC
21%
EBITDA / total invested capital
Payback
4.8 yrs
cash-on-cash, unlevered
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
What one unit earns on your invested capital
Model A · Single-Unit Return
Computes unlevered return on invested capital (ROIC) for a single franchise unit. The target band for an attractive franchise is 30–60% ROIC. Below that and a passive index fund likely outperforms; above that and the franchisor has pricing power you're subsidizing.
Note: Item 19 revenue is what the franchisor discloses. It's the top line only. Operating costs below are category estimates. Override them to match your real lease quote, labor market, and build-out budget.
Returns model · single-unit ROIC
What would one Splash and Dash Groomerie & Boutique unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
21%
Below the 30–60% attractive-franchise band
What 25 units return when you use SBA financing
Model B · Return on Equity: Debt-Financed Acquisition
Models a 25-unit portfolio acquisition financed with an SBA 7(a) loan. Shows equity IRR (your return on cash invested), DSCR (how safely the cash flow covers debt service), and the capital stack (SBA + seller + equity breakdown).
This is the “search fund” or “entrepreneurship through acquisition” scenario: you buy an existing multi-unit operator, use leverage to amplify returns, and either operate or hire management. The 25-unit size is the typical minimum for an SBA-backed franchise portfolio acquisition to pencil as a full-time income.
What “return on equity” means here: if you put in $500K of your own cash and the business generates enough EBITDA to pay down debt and grow, your equity IRR is the annual return on that $500K, including the value created when you eventually sell. Target IRR for a search fund is typically 25–35%.
Levered LBO scenario · Yale Crease Capital framing
What would 25 Splash and Dash Groomerie & Boutique units return on equity?
Equity IRR · 5-yr
49.9%
7.57× MOIC
Year-1 DSCR
1.88×
EBITDA ÷ debt service
Equity required
$779K
on $3.9M purchase
Total debt
$3.1M
SBA $1.9M + senior + seller note
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
- Avg gross sales
- $649K
- Per unit, per year
Gross sales are revenue before expenses — not profit. Actual owner earnings depend on rent, labor, royalties, marketing fees, and debt service.
- Item 19 type
- Income Statement
- Sample size
- 12 outlets
- vs category median 12
- Range (low → high)
- $148K→$1.6M
- Cohort dispersion (min → max)
- Reporting year
- 2024
- Fiscal year the figures cover
- Source filing
- FDD 2025
- Disclosed in the 2025 filing, covering 2024
- Transparency
- 8 / 10
- vs category median 4 / 10 · above
Compared against 68 Pet Services brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Unit economics
Average unit generates $649K/year in gross sales. Revenue-to-investment ratio: 1.7x.
Fee burden
Total ongoing fee load of 10.0% (near the Pet Services average).
Disclosure
Transparency score 8/10 — this franchisor discloses detailed breakdowns (quartiles, segments, or cohort data). Buyers can model unit economics with higher confidence.
Operator retention
System expanding at 46.2% CAGR over 3 years across 19 units — operators are staying and new ones are joining.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Pet Services averages
How Splash and Dash Groomerie & Boutique Compares
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 19
- Opened
- 8
- Last reporting year
- Closed
- 2
- Terminated
- 2
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 1
- Term expired, not renewed (per Item 20)
- Turnover rate
- 26.3%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Net growth (3-yr)
- +46.2%
- Net unit change over 3 years
- 3-yr CAGR
- +46.2%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 8
- Closed (3yr)
- 2
- Terminated (3yr)
- 2
- Non-renewed (3yr)
- 1
- Transfers (3yr)
- 1
- Reacquired (3yr)
- 0
- Franchisor bought back
- Projected new
- 7
- Franchisor's next-year forecast
- Transfer rate
- 5.3%
- Owners selling to other franchisees
- Termination rate
- 15.8%
- Franchisor-initiated terminations
- Ceased ops
- 15.8%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 13 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
13
states with franchisees (per FDD Item 12)
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
One regulatory Item-3 matter — a 2017 Illinois Attorney General action for selling a franchise without registration, resolved with a $2,000 payment and rescission offer, no admission of liability. Otherwise clean: no going-concern, no bankruptcy, audited, Item 19 disclosed on 19 units.
Litigation (Item 3)
SD Franchise LLC - State of Illinois, No. 17-AVC-F003 (March 19, 2017). Illinois Attorney General alleged unregistered franchise sale in 2016. Settled with $2,000 payment and rescission offer to franchisee who chose to continue.
Largest disclosed settlement: $2,000
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Muhammad Zubairy, CPA PC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 59 / 100 verdict
- 01MINOR1 regulatory matter (Illinois AG, 2017, $2,000 settlement)
- 02MINORNo going-concern, no financial distress
- 03MEDNo net worth disclosed but revenue $758,011
- 04MEDAudited, Item 19 disclosed
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 10.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Radius |
| Protected territory | Yes |
| Exclusive territoryℹ | Yes |
| Territory radius | 3 mi |
| Territory population | 75,000 |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 5 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Arbitration location | St. Petersburg, Florida |
| Jury trial waiver | Yes |
| Governing law | Florida |
| Litigation count | 1 |
View Item 3 litigation summary
SD Franchise LLC - State of Illinois, No. 17-AVC-F003 (March 19, 2017). Illinois Attorney General alleged unregistered franchise sale in 2016. Settled with $2,000 payment and rescission offer to franchisee who chose to continue.
Items 10, 11
Training & Operations
- Classroom training
- 60 hrs
- On-the-job training
- 40 hrs
- Training location
- On-site and corporate
- Ongoing training
- Required
- POS system
- FIDO
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: FIDO
Item 20 · call current owners
Franchisee Contacts
26 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Splash and Dash Groomerie & Boutique · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Splash and Dash Groomerie & Boutique franchise?
The total investment to open a Splash and Dash Groomerie & Boutique franchise ranges from $297K – $453K, with an initial franchise fee of $60K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Splash and Dash Groomerie & Boutique franchise owners earn?
According to Item 19 of the Splash and Dash Groomerie & Boutique FDD, the average gross sales per unit is $649K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is Item 19 in the Splash and Dash Groomerie & Boutique FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Splash and Dash Groomerie & Boutique FDD and qualifies whose outlets they describe.
What is Splash and Dash Groomerie & Boutique's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Splash and Dash Groomerie & Boutique (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Splash and Dash Groomerie & Boutique franchise locations are there?
As of their most recent FDD filing, Splash and Dash Groomerie & Boutique has 19 total units in the United States, including 19 franchised units and 0 company-owned units. 8 new units were opened in the latest reporting year.
Is Splash and Dash Groomerie & Boutique a good franchise to buy?
FranchiseVerdict rates Splash and Dash Groomerie & Boutique as a A-grade franchise with a verdict score of 59 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.