Splash and Dash Groomerie & Boutique Franchise Cost, Revenue & Review 2026
- Investment
- $297K – $453K
- Disclosed sales
- $649K
- gross sales, not profit
- SBA charge-off
- Not SBA-matched
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
Splash and Dash Groomerie & Boutique is a pet grooming franchise offering membership-based dog grooming and a pet retail boutique. Franchisees run the salons, managing groomers, memberships, and retail.
FranchiseVerdict summary · 2026
A Splash and Dash Groomerie & Boutique franchise requires a total initial investment of $297K – $453K, including a $60K franchise fee and an ongoing 8.0% royalty[2]. Per the 2025 FDD, average unit revenue was $649K[2]. FranchiseVerdict grade: B (Above average), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: medium - issued 12 to 24 months ago; a newer filing is likely on file
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✗ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored7 of 7 headline figures on this page cite a page of the filing.
Overview
- Investment
- $297K – $453K
- 59th pct Pet Services
- Avg gross sales
- $649K
- Cohort-only Item 1919th pct Pet Services
- Royalty
- 8.0%
- 69th pct Pet Services
- Units
- 19
- 50th pct Pet Services
- SBA charge-off
- N/A
Quick verdict · Pet Services · color = vs category peers
Green = favorable by >10% vs Pet Services median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $297K – $453K including a $60K franchise fee, 8.0% ongoing royalty.
- RETURNSAverage unit revenue of $649K/year. Splash and Dash Groomerie & Boutique discloses Item 19 performance by location size in square feet, and states no single system-wide average, so the unit revenue shown is not a figure its FDD publishes.
- RISKVerdict B (Above average), verdict score 59/100 (higher is better).
- GROWTHPositive: net +5 franchised outlets in the latest year (8 opened, 3 closed) (Item 20).
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- SD Franchise Holdings, Inc.
- Predecessor
- SD Franchise, Inc. (SDF)
- Prior franchisor entity
- CEO title
- Founder and CEO
- Dan Barton
- CEO experience
- 2014 yrs
- Years in role or industry
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- Florida
- HQ
- 10901 Roosevelt Blvd, Building 2C, Suite 900, St. Petersburg, FL 33716
- Auditor
- Muhammad Zubairy, CPA PC
- Audited financials
- Franchisor revenue
- $758K
- vs $45K prior year
- Management churn noted
- Frequent turnover
- Item 2 disclosed frequent executive changes
Overview
About
- CEO
- Dan Barton
- Headquarters
- FL
- Founded
- 2014
- FDD year
- 2025
- States available
- 13
Can you afford it, and what does the money buy?
Entry cost runs 15% above the typical pet services franchise.
Source: FDD 2025 · Items 5–7
Full Item 7 breakdown20 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial franchise feenot refundable | $60K | $60K | |
| Security deposits, utility deposits, business licenses, and other prepaid expenses | $250 | $1K | |
| Rent (one month)not refundable | $3K | $5K | |
| Lease security deposit | $3K | $6K | |
| Leasehold improvementsnot refundable | $75K | $185K | |
| Architecturalnot refundable | $12K | $15K | |
| Construction Project Managementnot refundable | $20K | $20K | |
| Furniture, fixtures, and equipmentnot refundable | $26K | $31K | |
| Grooming equipment and suppliesnot refundable | $36K | $40K | |
| Computer, point-of-sale, and status display systemsnot refundable | $11K | $12K | |
| Office expensesnot refundable | $150 | $350 | |
| Insurance (6 months)not refundable | $600 | $2K | |
| Building signagenot refundable | $8K | $11K | |
| Opening inventory and suppliesnot refundable | $6K | $7K | |
| Professional fees (lawyer, accountant, etc.)not refundable | $500 | $3K | |
| Market introduction plan / pre-opening marketingnot refundable | $13K | $13K | |
| Travel, lodging and meals for training programsnot refundable | $2K | $2K | |
| Training fee at a current location (5 days)not refundable | $3K | $3K | |
| FIDO software prior to openingnot refundable | $380 | $570 | |
| Additional funds (for first 3 months)not refundable | $20K | $40K | |
| Total initial investment | $297K | $453K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $297K – $453K
- Middle of category vs category
- Liquid capital req'd
- $20K – $40K
- Top 40% of category vs category
- Franchise fee
- $60K – $60K
- Bottom third — review vs category
- Royalty
- 8.0%
- typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 10.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 8.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $56 |
| Training fee | $3K |
| Transfer fee | $12K |
| Inventory (initial) | $6K – $7K |
| Total fee load | 10.0% of rev |
What do units actually make?
Average unit sales run 8% above the pet services norm.
Item 19 of this FDD reports outlet performance by location size in square feet, and states no single system-wide average. The figure shown here is not one the filing publishes; the cohorts it does disclose are listed with it.
Source: FDD 2025 · Item 19
Single-unit · not modelled
Returns at a glance
An FDD discloses gross sales, not profit, and the operating costs that turn one into the other are in no filing. We publish no modelled return for Splash and Dash Groomerie & Boutique until someone supplies them — yours, in the models below.
—
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
Total invested capital · disclosed
$405K
Item 7 initial investment plus working capital, as filed — the one figure here that needs no assumption.
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
What one unit earns on your invested capital
Model A · Single-Unit Return
Computes unlevered return on invested capital (ROIC) for a single franchise unit, read against the 30–60% reference band · Yale SOM, Post-MBA Path Exhibit 2 (2023). Below that band a passive index fund likely outperforms; above it the franchisor has pricing power you're subsidizing.
Note: Item 19 revenue is what the franchisor discloses, and it is the top line only — gross sales are not profit. No FDD discloses the operating costs that turn one into the other, so those fields start empty and nothing is modelled until you supply them from your own lease quote, labor market and build-out budget.
Returns model · single-unit ROIC
What would one Splash and Dash Groomerie & Boutique unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
What 25 units return when you use SBA financing
Model B · Return on Equity: Debt-Financed Acquisition
Models a 25-unit portfolio acquisition financed with an SBA 7(a) loan. Shows equity IRR (your return on cash invested), DSCR (how safely the cash flow covers debt service), and the capital stack (SBA + seller + equity breakdown).
This is the “search fund” or “entrepreneurship through acquisition” scenario: you buy an existing multi-unit operator, use leverage to amplify returns, and either operate or hire management. The 25-unit size is the typical minimum for an SBA-backed franchise portfolio acquisition to pencil as a full-time income.
What “return on equity” means here: if you put in $500K of your own cash and the business generates enough EBITDA to pay down debt and grow, your equity IRR is the annual return on that $500K, including the value created when you eventually sell. Target IRR for a search fund is typically 25–35%.
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
A 25-unit return is built on a per-unit EBITDA. Fill in the operating costs in Model A above and this model runs on that figure, or take the whole scenario to the full ROI workbench, where the portfolio and LBO models accept your own per-unit economics directly.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
Item 19 of this FDD reports outlet performance by location size in square feet, and states no single system-wide average. The figure shown here is not one the filing publishes; the cohorts it does disclose are listed with it.
- Avg gross sales
- $649K
- Per unit, per year
Gross sales are revenue before expenses — not profit. Actual owner earnings depend on rent, labor, royalties, marketing fees, and debt service.
- Item 19 type
- gross sales
- Sample size
- 12 outlets
- vs category median 12
- Range (low → high)
- $148K→$1.6MCited, not corroborated — printed on page 46 of the 2025 FDD. Nothing else in our record independently restates or re-derives it.
- Cohort dispersion (min → max)
- Reporting year
- 2024
- Fiscal year the figures cover
- Source filing
- FDD 2025
- Disclosed in the 2025 filing, covering 2024
- Transparency
- 8 / 10
- vs category median 4 / 10 · above
Compared against 69 Pet Services brands
Item 19 · by location size in square feet
What the filing does disclose
Each row below is quoted from the FDD's own Item 19 table. The single average above is not - the filing states no system-wide figure, and we cannot attribute the one shown to any row here.
Item 19 detail
By location size
| Segment | Sample (outlets) | Avg |
|---|---|---|
| Larger Franchised Locations (1,401+ sq ft) - Total Income | 4 outlets | $776K |
| Smaller Franchised Locations (<=1,400 sq ft) - Total Income | 8 outlets | $585K |
| Larger Franchised Locations - Net Operating Income | 4 outlets | $100K |
| Smaller Franchised Locations - Net Operating Income | 8 outlets | $68K |
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Unit economics
Average unit generates $649K/year in gross sales. Revenue-to-investment ratio: 1.7x.
Fee burden
Total ongoing fee load of 10.0% — above the Pet Services median of 8.0%.
Disclosure
Transparency score 8/10 — this franchisor discloses detailed breakdowns (quartiles, segments, or cohort data). Buyers can model unit economics with higher confidence.
Operator retention
System expanding at 46.2% CAGR over 3 years across 19 units — operators are staying and new ones are joining.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Pet Services medians
How Splash and Dash Groomerie & Boutique Compares
Category median of published Pet Services brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 19
- Opened
- 8
- Last reporting year
- Closed
- 3
- Terminated
- 2
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 1
- Term expired, not renewed (per Item 20)
- Turnover rate
- 15.8%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Net growth (3-yr)
- +46.2%
- Net unit change over 3 years
- 3-yr CAGR
- +46.2%
- Compounded over last 3 years
Last fiscal year · Item 20 exits and transfers
- Terminated
- 2
- Not renewed
- 1
- Transferred
- 1
- Reacquired
- 0
- Franchisor bought back
- Signed, not yet open
- 0
- 0.00 per open outlet · Item 20 Table 5
- Projected new
- 7
- Franchisor's next-year forecast
- Transfer rate
- 5.3%
- Owners selling to other franchisees
- Termination rate
- 15.8%
- Franchisor-initiated terminations
- Ceased ops
- 15.8%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 13 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
13
states with franchisees (per FDD Item 12)
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
One regulatory Item-3 matter — a 2017 Illinois Attorney General action for selling a franchise without registration, resolved with a $2,000 payment and rescission offer, no admission of liability. Otherwise clean: no going-concern, no bankruptcy, audited, Item 19 disclosed on 19 units.
Litigation (Item 3)
Subject: the franchisor is a named party (defendant).
SD Franchise LLC - State of Illinois, No. 17-AVC-F003 (March 19, 2017). Illinois Attorney General alleged unregistered franchise sale in 2016. Settled with $2,000 payment and rescission offer to franchisee who chose to continue.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Muhammad Zubairy, CPA PC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Item 21 audited financial statements are in Exhibit G, which was not present/OCR-readable in the extracted text; all Item 21 franchisor figures left null. Note: franchisor is SD Franchise Holdings, Inc. (FL corp, incorporated 2023, <3 years so only inception-through-2023 and FY2024 audited statements available); Exhibit G also contains audited statements of affiliate/predecessor SD Franchise, Inc. (SDF) for FY2022 and FY2021, provided for disclosure only.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 59 / 100 verdict
- 01MINOR1 regulatory matter (Illinois AG, 2017, $2,000 settlement)
- 02MINORNo going-concern, no financial distress
- 03MEDNo net worth disclosed but revenue $758,011
- 04MEDAudited, Item 19 disclosed
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 10.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Exclusive territory |
| Protected territory | Yes |
| Exclusive territoryℹ | Yes |
| Territory radius | 3 mi |
| Territory population | 75,000 |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 5 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Curable defaultsℹ | 2 |
| Mandatory arbitration | Yes |
| Arbitration location | St. Petersburg, Florida |
| Jury trial waiver | Yes |
| Governing law | Florida |
| Litigation count | 1 |
View Item 3 litigation summary
SD Franchise LLC - State of Illinois, No. 17-AVC-F003 (March 19, 2017). Illinois Attorney General alleged unregistered franchise sale in 2016. Settled with $2,000 payment and rescission offer to franchisee who chose to continue.
Items 10, 11
Training & Operations
- Classroom training
- 60 hrs
- On-the-job training
- 40 hrs
- Training location
- On-site and corporate
- Ongoing training
- Required
- Field support
- 40 hrs/yr
- On-site visits per year
- Site selection
- franchisee (franchisee submits site for franchisor approval; optional vendor BuildM can manage real estate search)
- Franchisor financing
- Not offered
- Item 10
- POS system
- FIDO
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: FIDO
Item 20 · call current owners
Franchisee Contacts
26 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Splash and Dash Groomerie & Boutique franchise?
The total investment to open a Splash and Dash Groomerie & Boutique franchise ranges from $297K – $453K, with an initial franchise fee of $60K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Splash and Dash Groomerie & Boutique franchise owners earn?
According to Item 19 of the Splash and Dash Groomerie & Boutique FDD, the average gross sales per unit is $649K. Important context: Item 19 of this FDD reports outlet performance by location size in square feet, and states no single system-wide average. The figure shown here is not one the filing publishes; the cohorts it does disclose are listed with it.. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
Who owns Splash and Dash Groomerie & Boutique?
Splash and Dash Groomerie & Boutique is franchised by SD Franchise Holdings, Inc.. Source: FDD Item 1, 2025 filing.
What is Item 19 in the Splash and Dash Groomerie & Boutique FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Splash and Dash Groomerie & Boutique FDD and qualifies whose outlets they describe.
What is Splash and Dash Groomerie & Boutique's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Splash and Dash Groomerie & Boutique (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Splash and Dash Groomerie & Boutique franchise locations are there?
As of their most recent FDD filing, Splash and Dash Groomerie & Boutique has 19 total units in the United States, including 19 franchised units and 0 company-owned units. 8 new units were opened in the latest reporting year.
Is Splash and Dash Groomerie & Boutique a good franchise to buy?
FranchiseVerdict rates Splash and Dash Groomerie & Boutique as a B-grade franchise with a verdict score of 59 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.