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FranchiseVerdict

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2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
Sonesta ES Suites logoCAverage
Sonesta ES Suites
Lodging
2026 FDD
Remove
Unscripted by Hyatt logoCAverage
Unscripted by Hyatt
Lodging
2026 FDD
Remove
Vitals
FDD filing
FDD issued Mar 31, 2026
2026 FDD
Investment range
$982K – $8.8M
$1.9M – $9.6M
Liquid capital
$401K – $503K
$585K – $1.2M
Franchise fee
$65K
$75K
Royalty rate
5.0%
5.0%
Ad fund rate
3.5%
Not extracted
Performance
Avg gross sales
Partial, no system average
No Item 19 representation
Median gross sales
Not extracted
Not disclosed
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not disclosed
Earnings metric
Not classified
Not classified
Risk
Rating
CAverage
CAverage
Verdict score
45 / 100
45 / 100
SBA charge-off rate
Limited · 12 loans
Not SBA-matched
SBA loans on record
12
N/A
Scale
Total units
73
2
Net change (latest yr)
Not extracted
+2
Signed, not yet open
3 (0.04 per open outlet)
5 (2.50 per open outlet)
Turnover rate
10.2%
0.0%
Contract
Initial term (years)
20
20
Renewal term (years)
20
10
Initial training (hrs)
33
62
Contacts
Franchisee phones
53
15

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