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FranchiseVerdict

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2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
SoCal Candle Rentals logoCAverage
SoCal Candle Rentals
Business Services
2025 FDD
Remove
DOXA logoCAverage
DOXA
Business Services
2025 FDD
Remove
Vitals
FDD filing
FDD issued Feb 5, 2025
FDD issued Feb 7, 2025
Investment range
$66K – $136K
$80K – $121K
Liquid capital
$10K – $20K
$10K – $25K
Franchise fee
$42K
$60K
Royalty rate
7.0%
Not extracted
Ad fund rate
1.0%
0.0%
Performance
Avg gross sales
$311KCompany-owned only1 outlet
Partial, no system average
Median gross sales
Not extracted
Not extracted
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not extracted
Earnings metric
assumed annual
Not classified
Risk
Rating
CAverage
CAverage
Verdict score
43 / 100
43 / 100
SBA charge-off rate
Not SBA-matched
Not SBA-matched
SBA loans on record
N/A
N/A
Scale
Total units
1
1
Net change (latest yr)
0
0
Signed, not yet open
Not extracted
Not extracted
Turnover rate
0.0%
0.0%
Contract
Initial term (years)
10
5
Renewal term (years)
2
5
Initial training (hrs)
48
40
Contacts
Franchisee phones
1
0

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