Bottom line
- Total investment $80K – $121K including a $60K franchise fee, 60.0% ongoing royalty.
- Average unit revenue of $3K/year (median $2K).
- Rated AVOID with a risk score of 90/100.
- No protected territory and the franchisor reserves the right to compete in your area. Clarify territorial boundaries before signing.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one DOXA unit return on the cash you put in?
Unlevered ROIC · per unit
-1%
Negative
Overview
About
DOXA franchisees appear to operate a product/service distribution or retail model with markup-based revenue. Day-to-day activities likely involve sales, customer acquisition, inventory management, and order fulfillment. The business model depends entirely on maintaining markup margins while paying 60% of that markup to the franchisor.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 4 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
This is a high-risk investment with a collapsing or non-viable franchisor (Going Concern), unsustainable royalty structure, and a single unit generating negligible profit—avoid unless franchisor provides compelling evidence of financial recovery and unit viability.
Score breakdown · what drove the 90 / 100 rating
- 01HIGHGoing Concern status indicates the franchisor may be financially unstable or facing viability questions
- 02MINOROnly 1 unit in system signals either brand is brand-new, collapsing, or severely underperforming
- 03MINOR60% royalty on markup is extraordinarily high and leaves minimal margin for franchisee profitability
- 04MINORAverage net income of $520/month ($6,240/year) is far below living wage; ROI on $80k-$120k investment is negative or multi-decade payback
- 05MEDUnprotected territory means unlimited competition from other franchisees or direct franchisor sales in your market
- 06HIGHNo disclosed litigation but Going Concern status suggests potential undisclosed legal/financial exposure
- 07MINORFranchise fee of $60,000 combined with near-zero profitability creates immediate financial distress
- 08MINORUnknown unit growth trajectory with only 1 unit suggests franchisor cannot demonstrate system viability or franchisee success
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
4 numbers
One-time purchase · CSV download · Validation questions included
FDD download
DOXA · FDD (2025) PDF