DoxaFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A DOXA franchise requires a total initial investment of $80K – $121K, including a $60K franchise fee and an ongoing 0.6% royalty[2]. The 2025 FDD does not disclose unit-level revenue (no Item 19). Verdict grade: F. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $80K – $121K
- 22nd pct Business Serv…
- Avg gross sales
- N/A
- 29th pct Business Serv…
- Royalty
- 0.6%
- 1st pct Business Serv…
- Units
- 1
- 3rd pct Business Serv…
- SBA default
- N/A
Quick verdict · Business Services · color = vs category peers
Green = >15% above Business Services avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Started franchising in 2025. Newer systems carry more uncertainty but may offer better territories.
Bottom line
- Total investment $80K – $121K including a $60K franchise fee, 0.6% ongoing royalty.
- Item 19 discloses "Average Monthly Base Rate and Markup per Seat" rather than annual gross sales, so unit revenue is not directly comparable.
- Verdict F (Bottom Quintile) with a risk score of 90/100.
- Item 19 reports "Average Monthly Base Rate and Markup per Seat" instead of annual gross sales. Ask franchisees directly for full unit-level revenue.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- DOXA Talent Franchising LLC
- Parent company
- DOXA Talent, Inc.
- Ultimate parent
- Amplio Corporation
- CEO title
- CEO
- David Nilssen
- Incorporated in
- ID
- HQ
- 9169 W State St., Garden City, ID 83714
- Auditor
- Citrin Cooperman & Company, LLP
- Audited financials
Affiliated brands
- Guidant Financial
- DOXA Development
- DOXA Talent Operating
Other brands the franchisor or its parent operates (Item 1).
Overview
About
DOXA franchisees appear to operate a product/service distribution or retail model with markup-based revenue. Day-to-day activities likely involve sales, customer acquisition, inventory management, and order fulfillment. The business model depends entirely on maintaining markup margins while paying 60% of that markup to the franchisor.
- CEO
- David Nilssen
- Headquarters
- ID
- Founded
- 2024
- FDD year
- 2025
- States available
- 1
FDD Item 7 · 2025 filing · 12 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $60K | $60K | |
| Furniture and Fixtures (in-home office) | $500 | $2K | |
| Computer & Software Fees | $499 | $1K | |
| Rent (office outside of home, 3 months) | $0 | $3K | |
| Insurance Deposits and Premiums | $1K | $3K | |
| Pre-opening Travel Expenses | $3K | $5K | |
| Legal and Accounting Fees | $3K | $6K | |
| Business Permits and Licenses | $250 | $1K | |
| Office Supplies | $25 | $100 | |
| Grand Opening Advertising | $3K | $10K | |
| Optional ROBS Programnot refundable | $0 | $5K | |
| Additional Funds -- 12 months | $10K | $25K | |
| Total initial investment | $80K | $121K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $80K – $121K
- Better than avg vs category
- Liquid capital req'd
- $10K – $25K
- Better than avg vs category
- Franchise fee
- $30K – $60K
- Near category avg vs category
- Royalty
- 0.6%
- Markup Share · typical 6–8%
- Ad fund
- 0.0%
- typical 3–5%
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 0.6% of gross sales |
| Marketing / ad fund | 0.0% of gross sales |
| Technology fee | $499 |
| Transfer fee | $10K |
| Renewal fee | $1K |
Financial Performance
This brand's FDD disclosed "Average Monthly Base Rate and Markup per Seat" in Item 19 rather than annual gross sales. This metric cannot be directly compared across brands, so we omit it from rankings.
vs Business Services averages
How Doxa Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 1
- Opened
- 0
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 0%
- vs corporate-owned
3-year detail · Item 20
- Transfers (3yr)
- 0
- Projected new
- 25
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 4 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
This is a high-risk investment with a collapsing or non-viable franchisor (Going Concern), unsustainable royalty structure, and a single unit generating negligible profit—avoid unless franchisor provides compelling evidence of financial recovery and unit viability.
Litigation (Item 3)
No litigation information required to be disclosed in Item 3
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Citrin Cooperman & Company, LLP
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 90 / 100 rating
- 01HIGHGoing Concern status indicates the franchisor may be financially unstable or facing viability questions
- 02MINOROnly 1 unit in system signals either brand is brand-new, collapsing, or severely underperforming
- 03MINOR60% royalty on markup is extraordinarily high and leaves minimal margin for franchisee profitability
- 04MINORAverage net income of $520/month ($6,240/year) is far below living wage; ROI on $80k-$120k investment is negative or multi-decade payback
- 05MEDUnprotected territory means unlimited competition from other franchisees or direct franchisor sales in your market
- 06HIGHNo disclosed litigation but Going Concern status suggests potential undisclosed legal/financial exposure
- 07MINORFranchise fee of $60,000 combined with near-zero profitability creates immediate financial distress
- 08MINORUnknown unit growth trajectory with only 1 unit suggests franchisor cannot demonstrate system viability or franchisee success
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 5 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 3 |
| Territory type | Radius / Zip Code Based |
| Protected territory | No |
| Exclusive territoryℹ | No |
| Territory radius | 20 mi |
| Territory population | 1,000 |
| Online sales rightsℹ | Granted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Idaho |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation information required to be disclosed in Item 3
Items 10, 11
Training & Operations
- Classroom training
- 40 hrs
- On-the-job training
- 30 hrs
- Training location
- On-site and corporate
- Ongoing training
- Required
- Time to open
- 2 mo
- From signing to launch
- POS system
- Customer Relationship Management (CRM) Software with Applicant Tracking System (ATS)
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Customer Relationship Management (CRM) Software with Applicant Tracking System (ATS)
Item 20 · call current owners
Franchisee Contacts
4 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
DOXA · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a DOXA franchise?
The total investment to open a DOXA franchise ranges from $80K – $121K, with an initial franchise fee of $60K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do DOXA franchise owners earn?
DOXA does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is DOXA's franchise failure rate?
SBA 7(a) loan charge-off data is not available for DOXA (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many DOXA franchise locations are there?
As of their most recent FDD filing, DOXA has 1 total units in the United States, including 0 franchised units and 1 company-owned units.
Is DOXA a good franchise to buy?
FranchiseVerdict rates DOXA as a F-grade franchise with a risk score of 90 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.